Demand Generation Manager

HighlightTA; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading talent solutions provider is seeking a Demand Generation Manager based in Canada to lead multi-channel campaigns and drive pipeline performance. This strategic role requires 4+ years in demand generation, strong analytical skills, and knowledge of B2B SaaS marketing. The position offers remote flexibility and the chance to shape pipeline strategy in a collaborative environment.

Benefits

Full ownership of demand generation

Remote flexibility

Collaborative team environment

Qualifications

• 4+ years of experience in demand generation or campaign management.
• Proven success in managing B2B SaaS or SMB-focused strategies.
• Deep understanding of full-funnel metrics including MQL and CAC.

Responsibilities

• Design and execute demand generation campaigns targeting SMBs.
• Build account-based marketing strategies.
• Manage MQL to SQL pipeline performance.

Skills

Demand generation

Campaign management

B2B SaaS experience

Copywriting

Salesforce

Marketing automation

ABM tools

Analytical skills

Tools

Salesforce

Pardot

Job description

We’re supporting a growing SaaS company in the search for a data-driven Demand Generation Manager to take full ownership of multi-channel campaigns, drive pipeline performance, and build scalable systems to attract high-quality leads.

In this role, you’ll lead campaign execution across digital channels, build account-based strategies, and optimize the entire sales funnel from MQL to SQL. You’ll collaborate closely with sales, product marketing, and brand teams to ensure alignment and revenue impact. This is an ideal opportunity for a strategic, hands-on marketer with a passion for metrics and a background in B2B SaaS or SMB marketing.

Responsibilities

• Design and execute multi-channel demand generation campaigns targeting SMBs

• Build ABM strategies with clear goals, audience segmentation, and channel mix

• Own paid media (search, social, display, syndication) and continuously test offers and creative

• Manage MQL to SQL pipeline performance, including CAC and disqualification rates

• Write campaign briefs and align stakeholders across Sales, Brand, and Product Marketing

• Report on campaign performance and pivot based on insights

• Partner with Sales to ensure lead quality and feedback loops

• Optimize website chat playbooks and lead conversion paths

• Collaborate across teams to align messaging and touchpoints throughout the funnel

What You Bring

• 4+ years of experience in demand generation or campaign management

• Proven success managing B2B SaaS or SMB-focused strategies

• Deep understanding of MQL, SQL, SQO, CAC, DQ, and full-funnel metrics

• Experience with Salesforce, Pardot, and marketing automation platforms

• Strong copywriting skills (ads, emails, landing pages)

• Experience with ABM tools and strategies

• Familiarity with AI or automation tools for marketing efficiency

Schedule & Work Environment

• Full-time, Monday to Friday

• Remote within the U.S. or Canada

What’s Offered

• Full ownership of demand generation in a high-impact role

• Remote flexibility with a collaborative, growth-minded team

• Opportunity to shape pipeline strategy and execution across the funnel

About HighlightTA

This confidential opportunity is presented by HighlightTA, your on-demand talent team. We make hiring easy with flexible, on-demand talent solutions. We partner with startups and scale-ups to embed talent partners, lead recruitment projects, and manage full talent functions. Our data-driven approach ensures fast hiring and access to top-tier talent, while flexible terms help you save time and reduce costs.

Connect with us and learn more: HighlightTA on LinkedIn