Demand Generation Manager

Clarius Mobile Health; Toronto; On-site; CAD 93,000 - 112,000; Full time

Job summary

A medical technology company is seeking a Demand Generation Manager to drive growth in leads and pipelines. This remote role requires over 5 years of experience in B2B demand generation, with a focus on multi-channel campaigns. The ideal candidate will possess strong analytical skills and the ability to manage email nurture programs effectively. The salary range is between 93,000 and 112,000 CAD, with benefits starting from day one.

Benefits

Flexible hours

Comprehensive benefits package from day one

Paid volunteer days

Professional development support

Qualifications

• Five or more years of experience in B2B demand generation, ideally in MedTech, HealthTech, or SaaS environments.
• Proven success developing and executing multi-channel campaigns that drive measurable pipeline impact.
• Experience managing lead nurture programs and writing persuasive, conversion-focused email copy.
• Exceptional messaging and storytelling skills with the ability to translate complex product value into customer-focused content.
• Highly analytical with experience interpreting campaign data and optimizing for ROI.

Responsibilities

• Design and execute demand generation programs across various channels to drive qualified leads.
• Own the email nurture strategy to improve engagement and conversion.
• Develop campaign briefs and create persuasive email copy and creative assets.
• Analyze campaign performance and optimize programs to improve lead quality and ROI.

Skills

B2B demand generation

Campaign management

Email marketing

Analytical skills

Strong communication skills

Collaboration

Tools

Marketing automation tools (Marketo)

CRM systems (Salesforce)

Job description

A Career at Clarius

Today, as many as 25 million medical professionals globally don’t have access to medical imaging, which is proven to improve patient care and reduce healthcare costs. That’s why we’re on a mission to make medical imaging accessible everywhere by delivering high-performance, affordable, and easy-to-use solutions powered by artificial intelligence and connected to the cloud.

By making Clarius your next career move, you’re joining a team of 140+ people who are talented, innovative, and highly collaborative. You’re also joining a community that includes thousands of physicians worldwide who use Clarius to deliver better patient care! And you’re joining a thrice-certified Great Place to Work!

Your Role

We are seeking a strategic and data-driven Demand Generation Manager to drive growth in leads and pipelines across our Enterprise and Inside Sales channels. This role owns the full-funnel demand generation strategy from campaign concept to qualified opportunity, partnering closely with Sales, Product Marketing, Creative, and Marketing Operations to deliver measurable, repeatable, and scalable results.

You will play a key role in shaping how we attract, engage, and convert prospects through multi-channel campaigns and targeted email nurtures that drive business growth. While the broader team supports technical campaign execution, automation, and bidding, this position is responsible for campaign strategy, messaging, creative development, and funnel optimization to ensure every initiative contributes directly to pipeline performance.

Your Responsibilities Include :

• Design and execute full-funnel demand generation programs across paid media, email, webinars, content syndication, and events to drive qualified leads and pipeline growth.


• Own the email nurture strategy, including audience segmentation, messaging, testing, and performance analysis to strengthen engagement and conversion.


• Develop campaign briefs that outline audience, objectives, messaging, and offers, and lead the creation of persuasive email copy and creative assets in partnership with the content and design teams.


• Create and refine sales enablement materials such as presentations, one-pagers, email templates, and outreach frameworks that enhance conversion and accelerate deal velocity.


• Analyze campaign performance across the funnel, share insights with stakeholders, and optimize programs to improve lead quality and ROI.

Your Experience So Far :

• Five or more years of experience in B2B demand generation, ideally in MedTech, HealthTech, or SaaS environments.


• Proven success developing and executing multi-channel campaigns that drive measurable pipeline impact.


• Experience managing lead nurture programs and writing persuasive, conversion-focused email copy.


• Exceptional messaging and storytelling skills with the ability to translate complex product value into customer-focused content.


• Strong understanding of marketing automation tools such as Marketo, CRM systems such as Salesforce, and PPC best practices.


• Highly analytical with experience interpreting campaign data and optimizing for ROI.


• Skilled collaborator who thrives in cross-functional environments and can translate insights into action.


• Organized, proactive, and comfortable managing multiple projects in a fast-paced environment.

Location and Compensation :

This role is fully remote and open to applicants anywhere in Canada. The salary range is between 93,000 and 112,000 CAD.

More Reasons to Consider :

Flexible Hours: Projects Complete > Hours Worked. Embrace work-life balance with flexible hours that suits your lifestyle.

Benefits from Day 1: Get full access to your comprehensive benefits package made available from your very first day.

Volunteer Days: Make a difference with paid volunteer days during working hours, supporting causes that matter to you.

Professional Development Program: We’re big fans of continuous learning, and we invest in your growth with financial support for programs, seminars, conferences, and courses.

Equal Opportunity Employer

Clarius Mobile Health is proud to be an Equal Opportunity Employer. We encourage applications from any qualified candidate regardless of ethnicity, religion, age, national origin, disability status, sexual orientation, gender identity or expression. Please let us know if you require any accommodations during the interview process.

Requirements :

• Five or more years of experience in B2B demand generation, ideally in MedTech, HealthTech, or SaaS environments.


• Proven success developing and executing multi-channel campaigns that drive measurable pipeline impact.


• Experience managing lead nurture programs and writing persuasive, conversion-focused email copy.


• Exceptional messaging and storytelling skills with the ability to translate complex product value into customer-focused content.


• Strong understanding of marketing automation tools such as Marketo, CRM systems such as Salesforce, and PPC best practices.


• Highly analytical with experience interpreting campaign data and optimizing for ROI.


• Skilled collaborator who thrives in cross-functional environments and can translate insights into action.


• Organized, proactive, and comfortable managing multiple projects in a fast-paced environment.