Demand Gen Architect & Revenue Growth Leader

Martell Media; Kelowna; On-site; CAD 80,000 - 100,000; Full time

Job summary

A marketing firm in Kelowna seeks a strategic marketing leader who will own and drive demand generation initiatives across multiple brands. This role includes managing campaigns, analytics, and channel performance to maximize MQL production and revenue. The ideal candidate has a hands-on approach to marketing systems and a proven record in scaling channels efficiently. Key success will involve establishing operational systems that enhance revenue through optimized performance metrics.

Qualifications

• Senior marketing leader with experience in demand generation.
• Hands-on operator with proven results in various marketing channels.
• Strong analytical skills related to marketing KPIs and funnels.

Responsibilities

• Own the demand generation engine across brands.
• Deliver scalable MQL production tied to revenue.
• Implement marketing sequencing aligned with launch targets.

Skills

Demand generation

Marketing analytics

Funnel management

Channel growth

Content distribution

Job description

A marketing firm in Kelowna seeks a strategic marketing leader who will own and drive demand generation initiatives across multiple brands. This role includes managing campaigns, analytics, and channel performance to maximize MQL production and revenue. The ideal candidate has a hands-on approach to marketing systems and a proven record in scaling channels efficiently. Key success will involve establishing operational systems that enhance revenue through optimized performance metrics.