Location Address: hybrid (1-2 days in office) Potentially 4 days in office next year.
Contract Duration: 1 year with the Possibility of extension & conversion to FTE
Number of Positions: 1
Schedule Hours: 8:30 am-5 pm Monday-Friday (No overtime)
Reason: Extra support
Story Behind the Need
Business group: Canadian Banking Marketing. We support all Marketing initiatives for the bank.
Drive sustained and profitable revenue growth through the planning, development and delivery of acquisition and customer engagement marketing programs on the Loyalty and Partnership Marketing team, supporting partner contractual commitments. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drives full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.
Candidate Requirements / Must Have Skills
- 2+ years of experience working with Agile methodology.
- Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, and/or owned digital channels.
- 2 Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.
- Work experience within the Financial Sector (or regulated industry) and understands what it takes to succeed in large, multi-stakeholder organizations.
Nice-To-Have Skills
Soft Skills Required
- Fluent written and spoken English.
- Sound business and technical acumen, with demonstrated agility in learning and ability to quickly become comfortable with unfamiliar business areas or technologies. Ability to connect programs/projects to broader organizational goals and grasp the key performance drivers of business partners.
- Proven ability to work both independently and within a team environment.
- The incumbent must be diplomatic, and flexible, with a positive, mature attitude, and the ability to remain calm under pressure and to deliver under tight timelines.
- Must also be proactive and creative, with strong, proven ability to plan and manage competing priorities, as well as ability to recognize and appropriately handle sensitive and confidential information.
- Excellent communication (presentation skills, verbal and written). The ability to communicate confidently and clearly on conference calls, in meetings, via email, etc. at all levels of the organization.
- Excellent stakeholder management and influencing / negotiation skills, capable of balancing multiple perspectives, effective at all levels.
- Enthusiastic team player who has an exceptionally keen eye for detail.
- Must have strong leadership, organizational, communication, and decision-making skills with a thorough understanding of how to communicate effectively across one-to-one marketing channels.
- Ability to analyze results to help make informed decisions and program enhancements over time.
- High level of professionalism, and ability to work calmly in difficult and high-pressure situations.
- Excellent verbal and written communication skills.
- Comfortable prioritizing tasks and managing multiple strands of work with a willingness to take on additional projects as needed.
Education/Experience
- Marketing accreditation or four-year degree [Marketing, Business, or related field preferred].
Best vs. Average Candidate
The best candidate is someone who can translate strategy into measurable results and use those results to fuel future campaigns. Someone with FI experience.
Candidate Review & Selection
1st – Hiring Manager and Senior Manager – 30-45 mins – MS Teams Video – Get to know the person, previous experience, and expectations of the role.
2nd round with Director, 30 mins – MS Teams Video – Get to know the person, and cultural fit.