Data Strategy & Analytics Manager

Kepler Group; Toronto; On-site; CAD 89,000 - 111,000; Full time

Job summary

A marketing analytics firm based in Toronto is seeking a Data Strategy & Analytics Manager. You will drive client success through data-driven insights, manage analytics projects, and lead a team, with a focus on transforming client challenges into valuable strategic actions. The ideal candidate has 3-5 years of experience in marketing analytics, with strong programming skills and a passion for data visualization. This role offers a competitive total cash compensation of $89,250 – $110,250 along with numerous benefits including unlimited PTO.

Benefits

Unlimited PTO

Healthcare/Dental/Vision

$75/mo Wellness Stipend

$2,000/yr Annual Tuition Stipend

Parental Leave – 16 weeks primary caregiver

Qualifications

• 3‑5+ years of experience in paid media or marketing analytics.
• Knowledge of programming languages for analysis (SQL, Python, R).
• Experience with visualizing data on platforms like PowerBI.

Responsibilities

• Partner with clients to develop data-driven narratives.
• Execute tests to quantify marketing campaign impact.
• Manage custom analyses for insights supporting optimizations.

Skills

Paid media/marketing analytics

Communication skills

Analytical thinking

Data visualization

Innovative thinking

Tools

SQL

Python

PowerBI

Job description

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in‑house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data‑driven CRM channels.

Kepler prides itself on being a great place to work.

• We’re transparent with our employees. You’ll hear updates on company financials, how we’re performing against bonus goals, and how we’re responding to challenges we face.
• We’re growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
• We’re fun. You’ll work with and learn from the smartest people in the industry and have a blast doing it.

The Role:

The Data Strategy & Analytics Manager plays a critical role in ensuring client and company success by understanding our clients tech, analytics and data strategy and defining a learning agenda that focuses on mining for insights, leveraging measurement technologies to make data‑driven decisions, and implementing new solutions where there are gaps in client tech. You’ll have opportunities to build knowledge and expertise in specific solutions across reporting and visualization, MarTech tools, and measurement as well as opportunities to teach and mentor analysts and peers.

The position requires strong quantitative and communication skills, business savviness to understand and advance client marketing strategy, a technical mind to operate and leverage the latest ad tech platforms, and a desire to be part of a tightly‑knit team that’s out to change the industry.

What You Will Do:

Scenario: The client sends you an email – “We have had the same creative ads in the market for 3 weeks? Are they still effective? When should we change them?”

Are you excited to tackle the challenge? Is your mind already thinking through how you might leverage data to find answers? At Kepler, our Data Strategy & Analytics Managers turn client questions like the above into strategic action that drives real business value.

While each client engagement is unique, you may:

• Partner with clients and cross‑functional internal teams to develop an actionable, data‑driven narrative for your clients, grounded in client business reality and brand objectives
• Help design and execute tests to quantify the impact of marketing campaigns, leveraging advanced statistical and programming techniques and working with partners to ensure media best practices are adhered to (A/B Testing, Matched Market Testing, Brand + Conversion Lift)
• Develop, manage, and execute against, a queue of custom analyses to uncover insights that support media optimizations and/or resulting client recommendations (Lifetime Value & Propensity Modeling, Creative Fatigue, Promotional Impact etc)
• Uncover opportunities for media/site tracking and customer data management improve and guide teams and/or clients in deploying best practices
• Oversee quality and best practices in all data visualizations and dashboards, ad hoc client‑facing reports and forecasts with an eye towards clear data‑driven storytelling
• Learn about, and leverage, Adtech/Martech capabilities via vendor research, training, and use case development
• Become an expert on your client’s tech stack and how data assets are leveraged for targeting and measurement
• Have the opportunity to manage 1 or more Analyst(s)/Senior Analyst(s)

Desired Skills and Experience:

• 3‑5+ of experience in paid media/marketing analytics, statistics, digital media buying, engineering or ad tech
• Knowledge of programming languages to aid in analysis (e.g. SQL, Python, R)
• Expertise in 2‑3 of the following areas is required (in priority order): Driving testing agendas + designing advanced tests, Advanced SQL, Data Clean Rooms, Retail Analytics (especially within the Amazon ecosystem), Media Mix Modeling (MMM) implementation, Brand Lift Studies
• Experience with visualizing data within online platforms (e.g., Datorama, Looker, PowerBI) and/or the Microsoft Office Suite
• Site Analytics experience (Google Analytics, Adobe Analytics or similar measurement platform)
• Ability to apply innovative thinking to solve complex client marketing challenges
• Appetite for learning new technologies and interest in automating workflows through the use of AI
• Strong ability to lead, create and build relationships – both internally and with clients
• Excellent listening, written and verbal communication skills
• Effective time management skills – ability to prioritize and meet deadlines
• Ability to contribute to fast‑paced, entrepreneurial, team‑based environment

Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

TOTAL COMPENSATION:

• Target Annualized Discretionary Bonus: 5% (4,250 - $5,250)
• Target Total Cash: $89,250 – $110,250

BENEFITS:

• Healthcare/Dental/Vision
• Unlimited PTO
• Group RRSP Contributions
• $75/mo Wellness Stipend
• $2,000/yr Annual Tuition Stipend
• Parental Leave – 16 week primary caregiver / 6 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year

Kepler is a people‑first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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