Data Scientist - Sports

Valnet; Montreal; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading digital publishing company in Montreal seeks a Data Scientist to analyze audience behavior and market trends for its sports brands. You will optimize strategies for content engagement and revenue growth, utilizing strong expertise in data analysis tools such as Python and SQL. If you are data-driven and passionate about sports, this role offers competitive compensation and benefits.

Benefits

Health Insurance Coverage

Daily on-site meals & snacks

Fitness reimbursement program

Competitive compensation plans

Qualifications

• Strong expertise in data analysis and visualization tools.
• Experience with digital marketing analytics and A/B testing.
• Understanding of online advertising models and sports media.

Responsibilities

• Analyze audience behavior, content performance, and market trends.
• Develop predictive models to forecast performance and growth.
• Collaborate with business leads to translate data insights.

Skills

Python

R

SQL

Google Analytics

Data visualization tools

Tools

Tableau

Looker

Power BI

Job description

Location: In-office, Montreal

Job Overview

We are seeking a data-driven, business-savvy Data Scientist to support our Sports brands. Reporting directly to the Sports Portfolio Manager, you will analyze audience behavior, content performance, advertising revenue, and market trends to drive data-informed decisions. Your insights will optimize content strategies, audience engagement, ad monetization, and business growth in competitive digital publishing environments.

Responsibilities

Data Analysis & Insights

• Analyze website traffic, audience demographics, and user engagement using Google Analytics, BigQuery, and other relevant tools.
• Develop predictive models to forecast content performance, revenue trends, and audience growth.
• Measure the effectiveness of SEO, social media, and paid marketing campaigns, providing actionable recommendations.
• Identify trends in ad revenue, affiliate performance, and subscription data to optimize monetization strategies.

Business Strategy & Decision Support

• Work closely with the Portfolio Manager to translate data into insights that drive editorial, marketing, and revenue decisions.
• Provide competitive analysis, benchmarking our publications against industry leaders in sports media.
• Automate reports and dashboards for real-time performance tracking.

Collaboration & Implementation

• Partner with content leads and operation leads to align data strategies with business goals.
• Work with developers and IT teams to improve data infrastructure, tracking systems, and analytics tools.
• Present findings to executive leadership and key stakeholders in clear, business-oriented reports.

Requirements: Technical Skills

• Strong expertise in Python, R, SQL, and data visualization tools (Tableau, Looker, Power BI).
• Experience with Google Analytics, Google Search Console, and digital marketing analytics.
• Knowledge of A/B testing methodologies and predictive modeling.
• Familiarity with ad tech, affiliate analytics, and audience segmentation.

Business & Industry Knowledge

• Understanding of digital publishing, content performance metrics, and online advertising (CPM, RPM, CPC models).
• Experience in sports media is a plus.
• Passion for sports.
• Ability to translate complex data into actionable business insights.

Soft Skills

• Strong problem-solving and critical-thinking abilities.
• Excellent communication and presentation skills for non-technical stakeholders.
• Ability to work independently while collaborating cross-functionally.

Benefits

• Health Insurance Coverage (medical, dental, and vision).
• Daily on-site meals & snacks.
• Fitness reimbursement program.
• Competitive compensation plans and bonus structures.

Who We Are

Valnet Inc. is the leading digital publishing and media investment company, owning and operating over 25 authoritative brands across diverse verticals, including entertainment, sports, technology, automotive, gaming, lifestyle, and travel. Specializing in acquiring, operating, and growing media properties, Valnet is committed to excellence and innovation in the digital media space.