D2C Customer & Campaign Analytics Lead

Scotiabank; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services organization in Toronto is seeking a Manager for Customer and Campaign Analytics. The role involves delivering data-driven insights to enhance customer engagement and drive sales across various insurance products. The ideal candidate will have extensive experience in data analytics, strong programming skills in SAS/SQL/Python, and a background in mathematics or statistics. This position encourages innovative thinking and requires collaboration with multiple stakeholders.

Benefits

Flexible benefit programs

Focused on holistic well-being

Qualifications

• 4+ years experience in Analytics or MIS/Reporting.
• Strong knowledge and proficiency with data models and infrastructures.
• Python/SAS Certification is highly desired.

Responsibilities

• Support execution of customer insights generation and campaign management.
• Lead development of recurring customer level reporting.
• Develop a 360-view of a customer to enhance targeting.

Skills

Data Analytics

Programming with SAS/SQL/Python

Analytical Skills

Communication Skills

Project Management

Relationship Building

Education

Degree in Mathematics, Statistics, Finance, Economics

Advanced Degree in Analytics/Business

Tools

SAS

SQL

Python

Power BI

Tableau

Job description

A leading financial services organization in Toronto is seeking a Manager for Customer and Campaign Analytics. The role involves delivering data-driven insights to enhance customer engagement and drive sales across various insurance products. The ideal candidate will have extensive experience in data analytics, strong programming skills in SAS/SQL/Python, and a background in mathematics or statistics. This position encourages innovative thinking and requires collaboration with multiple stakeholders.