Customer Sales Executive Salty Snacks & BFY Brands

The Hershey Company; Mississauga; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading food company in Mississauga seeks a Customer Sales Executive to drive growth in sales for Salty Snacks & BFY Brands. This role emphasizes coaching and developing team members while managing key customer relationships and developing strategic business plans. Ideal candidates possess a Bachelor's degree and over 5 years of sales experience, particularly within Consumer Packaged Goods. The position supports a hybrid work model, fostering both in-office collaboration and remote productivity.

Benefits

Flexible dress policy

Corporate social responsibility programs

Reward and recognition programs

Qualifications

• 5+ years of progressive sales experience in Consumer Packaged Goods.
• Knowledge of AC Nielsen and data analysis.
• Ability to effectively forecast supply requirements.

Responsibilities

• Coach and develop direct reports to meet business objectives.
• Manage key retail customers focusing on growth.
• Develop annual Business Plans for product listings.

Skills

Sales presentation skills

Customer relationship management

Analytical skills

Entrepreneurial spirit

Teamwork/Collaboration

Education

Bachelor's degree

Tools

Microsoft PowerPoint

Microsoft Excel

Job description

Job Title: Customer Sales Executive – Salty Snacks & BFY Brands
Work Arrangement: Hybrid – 3 days in-office (Mississauga), 2 days remote

The Hershey Company

Your career. Your ownership. Together, we’ll make more Moments of Goodness.

Hershey employees get to make real, impactful changes daily. We are looking for thinkers, leaders and challengers – people who initiate and make a true impact. Here at Hershey Canada, we strike the perfect balance between autonomy and support. Our managers are equipped to foster your career aspirations and empower your growth. With resources like e-learning, coaching, cross-functional projects, your personal and professional growth is paramount to the team. Hershey’s people-focused mindset is what makes our culture so sweet.

Major Canada brands include OH HENRY! HERSHEY’S KISSES, BROOKSIDE, POT OF GOLD, JOLLY RANCHER, REESE’S, TWIZZLERS, HERSHEY’S, SKOR, CHIPITS and ICEBREAKERS.

Hershey Canada is proud of our position as Forbes Canada’s Top Employer. We’ve been recognized as a Greater Toronto Top Employer’s for the 5th consecutive year. We’ve also been named as a Great Place to Work for 2024 - 2025!

At The Hershey Company, we’re committed to making a difference in the communities where we live, work and do business. This commitment dates from the earliest years of our company and is a vital part both of our heritage and of who we are today.

Position Summary

As a driving force within Hershey Canada’s sales team, the CSE will lead initiatives to profitably grow the business. As a part of the Better-For-You Snacks team, you will manage a direct report and mentor the team to achieve the assigned objective/plan, including gross sales, net sales, market share, and profit contribution.

What will you do

• Coach and develop direct report to ensure they delivery on business objectives
• Manage key retail customers with a focus on growth
• Develop annual Business Plans focused on listing new products, achieving permanent distribution and developing & executing a comprehensive promotional calendar
• Assess data and translate into an impactful selling story in support of customer & Hershey ambitions
• Forecast sales and set targets and develop 1‑3 year growth plans
• Work cross functionally to develop and deliver high impact sales presentations to a growth customer
• Manage customer promotional and merchandising strategy
• Coordinate with marketing teams and cross functional partners to ensure new business opportunities are aligned with Hershey brand strategies

What We Need

• Experience
  • 5+ year’s progressive sales experience in a Consumer Packaged Goods or related capacity
  • Loblaws and Walmart experience an asset
  • Previous snack food category experience an asset
• Education
  • Bachelor’s degree required
• Technical Skills
  • Above average knowledge of Microsoft office software (PowerPoint and Excel mandatory)
  • Above average knowledge of AC Nielsen with ability to analyze and interpret data
• Soft Skills
  • Ability to effectively forecast supply requirement in a dynamic environment
  • Ability to translate data and strategy into a selling story
  • Sound knowledge of the Canadian retail landscape
  • Sales presentation skills; Written and verbal communication skills
  • Customer relationship management skills & experience
  • Entrepreneurial spirit; Forward thinking and ability to challenge the status quo
  • Persuasive negotiation skills
  • Teamwork/Collaboration. Ability to develop strong cross functional working relationships
  • Strong desire for personal and professional development
  • Strategic leadership
  • Experience in a fast‑paced business environment and ability to work independently are essential

Leadership Competencies

Business Acumen: Understands how a CPG business works including how strategies and tactics work in the marketplace. Maintains a working knowledge of competitors as well as current and future trends, policies, practices and information affecting his/her business and organization.

Drive For Results: Pushes self and others to exceed business goals and achieve breakthrough results. Recognizes key actions necessary to achieve results, establishes and communicates priorities to others, and maintains own and others focus on achieving the important goals of the organization. Demonstrates persistence in overachieving results and encourages others to do the same.

Interpersonal Relations and Teamwork: Establishes and maintains constructive and effective business relationships built upon trust. Uses diplomacy and tact to diffuse even high-tension situations. Works to find common ground and mutually beneficial solutions to conflicts. Relates well to all people inside and outside the organization. Can represent his/her own interest and yet be fair to other groups. Viewed by others as a team player.

Benefits and Perks of Working at Hershey Canada

• Of course, exposure to some of the world’s leading chocolate and sugar confectionery brands and products
• Best of both ways of working – hybrid home/office working environment offering flexibility.
• Flexible dress policy – this includes jeans!
• Working in a LEED certified and open concept environment
• Corporate social responsibility programs – because we should leave the world a little better than we found it
• Fantastic reward and recognition programs