Customer Marketing Manager, Growth

Themis Solutions Inc.; Toronto; On-site; CAD 87,000 - 118,000; Full time

Benefits offered by this job

Hybrid work environment

Competitive salary

Health benefits

Job summary

Clio is seeking a Customer Marketing Manager to join the Customer Marketing team in Burnaby, Calgary, or Toronto. You will own multi‑channel campaigns, drive cross‑sell initiatives, and collaborate with sales, product, and marketing to align with business goals.

You will apply AI-powered workflows to accelerate campaigns, analyze KPI trends, and manage programs across the post‑purchase lifecycle for small‑business customers in a fast-paced environment.

Qualifications

• 3–5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation, or Program Manager role.
• Excellent written and verbal communication skills for engaging marketing content.
• Strong understanding of sales/marketing tech: marketing automation, CRM, analytics platforms.
• Strong project-management skills and comfort with Asana or similar tools.
• Proven ability to drive pipeline growth and revenue via integrated campaigns.
• Thrives in a fast-paced environment with tight deadlines and data-driven decision-making.
• Open mindset toward AI and leveraging it to accelerate work velocity.

Responsibilities

• Manage end‑to‑end marketing programs for the small‑business customer segment across post‑purchase lifecycle, focusing on cross‑sell and expansion.
• Own ideation, planning, and execution for cross‑selling multiple products within designated segments.
• Create multi‑channel program plans, including email, digital, events, in‑product, and beyond.
• Analyze and report on KPIs and funnel performance; optimize campaigns for improvement.
• Develop AI‑powered workflows to deploy campaigns faster and reduce manual tasks.
• Collaborate cross‑functionally with sales, marketing, product, and other departments to align with cross‑sell objectives.

Skills

B2B marketing

Growth marketing

Demand generation

Program management

Marketing automation

CRM

Analytics

Asana

AI in marketing

Content creation

Tools

Asana

CRM

Marketing automation

Analytics tools

Job description

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.

Overview

We are currently seeking a Customer Marketing Manager to join our Customer Marketing team in Burnaby, Calgary, or Toronto.

Responsibilities

• Manage end‑to‑end marketing programs for our small‑business customer segment across the post‑purchase lifecycle, focusing on cross‑sell, upsell, and expansion.
• Own campaign ideation, planning, and execution for cross‑selling multiple products within designated customer segments to drive new product and feature adoption.
• Create multi‑channel program plans, including email, digital, events, in‑product, and beyond.
• Analyze and report on KPIs and marketing funnel performance for your segment and proactively optimize for improvement.
• Develop AI‑powered workflows that help the team deploy campaigns faster, access customer and data insights sooner, and reduce manual tasks.
• Work cross‑functionally with sales, marketing, product, and other departments across Clio to develop cohesive, customer‑centric programs that align with cross‑sell and broader business objectives.

Qualifications

• 3‑5 years in a B2B software Customer Marketing, Growth Marketing, Demand Generation, or Program Manager role.
• Excellent written and verbal communication skills, with the ability to create engaging marketing content.
• Strong understanding of sales and marketing technologies, including marketing automation, CRM, and business analytics platforms.
• Strong project‑management skills and comfort with Asana or other project‑management tools.
• Demonstrable success driving pipeline growth and revenue through integrated campaigns.
• Proven ability to thrive in a fast‑paced environment with high expectations and tight deadlines.
• Strong analytical skills and ability to use data to inform decision‑making and strategy development.
• Open and curious mindset with respect to AI and a track record of leveraging it to sharpen your craft and increase velocity.

Desired Skills

• Copywriting experience.
• Experience with the legal industry or legal technology.
• Incredible planning and organization skills.
• AI proficiency from leveraging tools to accelerate high‑end work.

Compensation & Benefits

Expected salary range for this role is $87,000 to $117,800 CAD, depending on geographic region and experience.

Benefits include competitive, equitable salary, top‑tier health, dental, and vision insurance, a hybrid work environment, and a flexible time‑off policy encouraging 20 days off per year.

Equal Employment Opportunity

We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Accessibility

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Other

This role is a backfill for an existing position.