Customer Marketing Manager

Poka Inc.; Montreal (administrative region); Hybrid; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Generous vacation policy

Hybrid work model

Group insurance

Retirement savings plan

Home office allowance

Snacks available at offices

Learning and career progression opportunities

Job summary

Poka Inc. is seeking a marketing analytics specialist to own performance reporting and optimize marketing funnels. You will work with advanced tools like HubSpot and Supermetrics to analyze data and improve efficiency.

Ideal candidates should have 4-6 years in analytics, solid experience with HubSpot, and the ability to derive insights from paid media campaigns. Poka offers a dynamic work environment with a hybrid policy and generous benefits.

Qualifications

• 4–6 years experience in marketing analytics or operations, ideally in B2B SaaS.
• Hands-on experience with building marketing workflows and lifecycle stages in HubSpot.
• Ability to analyze paid media performance and provide actionable insights.

Responsibilities

• Own funnel performance reporting and analyze pipeline contributions.
• Build dashboards in HubSpot and Supermetrics for marketing insights.
• Design marketing attribution framework and evaluate new martech tools.

Skills

Marketing analytics

HubSpot Marketing Hub

Paid media analytics

Data analysis in Excel

Supermetrics

AI tools in marketing

Tools

Google Ads

LinkedIn Ads

SQL

Job description

At Poka, we’re transforming how frontline teams operate, learn, and solve problems.

Our connected worker platform is purpose‑built for manufacturing, empowering frontline workers to share knowledge, collaborate in real‑time, and drive continuous improvement. Think of it as the missing digital link, bringing the human interface into the stack of the Smart Factory, generating the right data and insights that drive entirely new scales of process improvements.

We’re proud to support global leaders like Nestlé, Bosch, Mars, and Danone on their digital transformation journeys. As part of the IFS family, our global reach and impact continue to grow.

If a misleading dashboard ruins your afternoon, we should talk.

We have a sophisticated stack and more data than we currently know what to do with. This role turns that data into decisions.

About the role

Poka's marketing team runs a complex stack—HubSpot, 6sense, Supermetrics, LinkedIn, Google, Influ2—and generates more data than we currently put to use. This role fixes that. You'll own how we measure marketing performance, where the gaps in our funnel logic are, and how we combine automation, AI, and human‑in‑the‑loop processes to sharpen conversion rates and close the gaps in how we operate.

What you'll be doing

• Own funnel performance reporting across MQL/MQA volume and quality, pipeline contribution by source and segment, and conversion rates at each stage, and bring a clear point of view on what the numbers mean, not just what they are.
• Build and maintain dashboards in HubSpot and Supermetrics that Marketing, Sales, and RevOps actually use, which means keeping them accurate, fast, and honest about what's missing.
• Design and implement a marketing attribution framework: defining the touchpoint model, aligning with RevOps on methodology, and making sure the logic holds across channels and reporting tools.
• Analyze paid media performance across LinkedIn, Google, and programmatic, not just reporting on it, but forming a view on where the budget should move and why.
• Use AI tools to automate the analytics work that doesn't require judgment: lead enrichment, anomaly detection, routine reporting, intent signal processing. The point is to free up time for the work that does require judgment.
• Identify and fix process gaps in the funnel, lead routing errors, lifecycle stage inconsistencies, data hygiene issues, working with RevOps and the HubSpot admin to close them properly.
• Partner with campaign and demand generation leads at the start of each program to set measurement frameworks, then come back at the end with a retrospective that's genuinely useful for the next campaign.
• Evaluate new martech and AI tools with a practical lens: does this solve a real problem we have, at a cost and complexity that makes sense?

What you bring

• 4–6 years in marketing analytics, marketing operations, or a growth‑focused analytics role, ideally in B2B SaaS or enterprise technology.
• HubSpot Marketing Hub experience beyond report‑pulling. You’ve built workflows, managed lifecycle stages, and troubleshot attribution issues inside the platform. Certifications are a plus, but no substitute for having done the work.
• Supermetrics experience, or another cross‑channel data connector you can speak to concretely.
• You’ve built or significantly improved a marketing attribution model. First‑touch, linear, data‑driven, custom, the methodology matters less than having aligned stakeholders on one and made it stick.
• Paid media analytics across LinkedIn Ads and Google Ads. You can look at a campaign's performance data and tell us something we don't already know.
• Genuine hands‑on experience with AI tools in a marketing context, actual use, not just awareness. 6sense, OpenAI API integrations, or similar. Someone who has automated a workflow that used to take hours is the bar.
• Comfortable in Excel or Google Sheets for data work; Google Apps Script, Looker, and SQL experience are real advantages.
• Able to explain analytical findings to people who don't share your relationship with spreadsheets.

Why Poka

You’ll have real ownership over how an entire marketing org understands its own performance, the attribution logic, the dashboards, the AI workflows, the calls on where budget moves. The stack is already sophisticated, the data is already flowing, and the appetite for sharper answers is there. What’s missing is someone to make it all add up. As part of the IFS family, the systems you build here scale with a growing global marketing function.

What we offer

• Dynamic and collaborative work environment.
• A generous vacation policy starting on your first day.
• Hybrid work policy – Employees who live within a 40 km radius of our Québec City office or a 15 km radius of our Montréal office are required to work in‑office two days per week.
• 100% remote work if you do not live within the radiuses mentioned above.
• A truly flexible schedule that allows you to adapt your work hours.
• Group insurance from day one (dental, medication, disability, travel, etc.) with employer contributions, including access to telemedicine and an Employee Assistance Program (EAP).
• A retirement savings plan with employer contributions.
• A MacBook Pro and a $500 home office allowance upon hiring.
• Tasty snacks available at all times in our offices (fresh fruits, snacks, pastries, coffee, tea, etc.)
• Generous referral bonus.
• The tools, support, and opportunities you need to keep learning and progressing in your career.
• Certain benefits are exclusively accessible to employees in Canada.

Please note: An understanding of English is essential at Poka, as it is the language used during company‑wide meetings and many internal communications, ensuring effective collaboration and decision‑making. In addition, as Poka operates in an international environment, English is the primary language for communicating with our clients and partners, enabling us to better serve them and represent Poka in a professional manner.