Customer Experience and Performance Specialist Digital Marketing

Linen Chest; Laval (administrative region); Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A retail company in Quebec is seeking a Customer Experience and Performance Specialist focused on optimizing digital marketing strategies to enhance customer experience and conversion rates. The ideal candidate should have strong analytical skills, experience with e-commerce platforms, and be proficient in SEO practices. This full-time role offers a flexible work schedule and benefits including medical and dental insurance and employee discounts.

Benefits

Flexible work schedule

Employee discount

Free employee parking

Life, medical, and dental insurance (50% company paid)

Qualifications

• 2 to 5 years of experience in digital marketing or e-commerce.
• Strong knowledge of SEO, including metadata and product attributes.
• Experience with analytics tools like GA4 or Adobe Analytics.

Responsibilities

• Analyze SKU-level metrics to improve product discoverability.
• Collaborate with design teams to launch and analyze experiments.
• Audit PDPs for broken media and maintain content accuracy.

Skills

Data analysis

Content optimization

SEO knowledge

Collaboration with cross-functional teams

Education

Bachelor's degree in marketing or related field

Tools

Google Analytics

Shopify

Magento

Salesforce Commerce Cloud

Job description

Customer Experience and Performance Specialist _ Digital Marketing

• Full-time

The Experience & Conversion Specialist improves product discoverability, PDP performance, and overall customer experience through optimized content, strong search foundations, and data-driven enhancements. This role bridges AI tools, UX, SEO/search, content, and merchandising to ensure product pages are accurate, compelling, and conversion ready.

Core Responsibilities

1. SKU-Level Performance & Conversion Optimization

• Analyze SKU-level metrics to identify underperforming products and key friction points.
• Diagnose issues such as weak value props, low-quality media, missing attributes, or poor search visibility.
• Support and enhance the Super PDP by ensuring priority SKUs feature enriched layouts, modules, and clearer product information.
• Recommend and help implement updates that improve PDP clarity, usability, and conversion.
• Collaborate on A/B testing to validate improvements and refine Super PDP elements.
• Improve product discoverability through optimized attributes, metadata, categorization, and search-friendly content.
• Support major onsite search and SEO initiatives.
• Work with SEO, merchandising, and development teams to strengthen product visibility and resolve search gaps.

3. PDP-Focused Conversion Rate Optimization (CRO)

• Support CRO tests involving CTA placement, media galleries, enhanced sections, and layout variations.
• Partner with UX/design and development teams to launch and analyze experiments that increase conversion.

4. Product Data QA & Conversion Health Monitoring

• Audit PDPs for broken media, incorrect pricing, missing information, and outdated content.
• Maintain dashboards or trackers highlighting PDP health, completeness, and performance trends.
• Ensure product content remains accurate, consistent, and conversion-focused across all touchpoints.

5. Product Content Optimization

• Support the Web Content team in optimizing clear, benefit-led product descriptions with accurate specs and enriched attributes.
• Ensure PDPs include strong images, videos, and enhanced content.
• Collaborate with content, design, and suppliers to keep product information complete and aligned.
• Use AI tools to support content creation while maintaining accuracy and brand voice.

Additional Responsibilities

• Act as the link between AI-generated content and final customer-facing pages.
• Work with suppliers to gather missing product information and validate accuracy.
• Manage review syndication and moderation to ensure reviews are properly matched to products and monitored for quality and relevance.
• Support special projects aimed at improving overall web experience, including navigation, discoverability, and content presentation.
• Maintain high attention to detail to ensure high-quality, conversion-ready product content.

Technical & Specialized Skills

2 to 5 years of experience in digital marketing, e-commerce, UX/UI, SEO, content management, or conversion rate optimization (CRO).

Experience working with Product Detail Pages (PDPs), product catalogs, or e-commerce platforms (Shopify, Magento, Salesforce Commerce Cloud, etc.).

Strong knowledge of SEO (technical and content), including metadata, product attributes, and onsite search optimization.

Understanding of UX principles and user journeys, especially those related to conversion.

Experience with analytics tools such as Google Analytics, GA4, Looker Studio, Adobe Analytics, or similar.

Familiarity with PIM systems or CMS platforms.

Experience in CRO: A/B testing, performance analysis, and optimization recommendations.

Knowledge or use of AI tools to support content creation and optimization.

Analytical Skills

Strong data analysis abilities: interpreting dashboards, identifying trends, diagnosing performance issues.

Ability to evaluate SKU-level health, identify friction points, and propose data-driven solutions.

Content Skills

Excellent ability to write, edit, and optimize customer-facing digital content.

Experience enriching product content (images, videos, descriptions, specs, attributes).

Ability to work effectively with SEO, UX, design, development, merchandising, and supplier teams.

Experience in digital project coordination or cross-functional teamwork.

Exceptional attention to detail and strong commitment to content quality.

Nice-to-Have Assets

• Basic knowledge of HTML or front-end fundamentals.
• Experience with searchandising or onsite search tools (Algolia, Elasticsearch, etc.).
• Experience managing product reviews (moderation, syndication).
• Knowledge of the retail or high-SKU-volume e-commerce industry.

Education

Bachelor's degree in marketing, communications, e-commerce, UX, business analytics, or a related field.

Certifications in SEO, Google Analytics, UX, CRO, or similar (an asset).

We offer

Flexible work schedule, hybride Employee discount Free employee parking Life, medical and dental insurance ( 50% company paid)