Customer and Partner Marketing Manager

AlayaCare; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

An innovative healthcare technology company is seeking a Customer and Partner Marketing Manager to drive revenue growth and enhance customer engagement. Located in Toronto, the role involves developing and executing marketing strategies, coordinating promotional campaigns, and collaborating with cross-functional teams. Ideal candidates will have significant B2B marketing experience, especially in the SaaS sector, and possess strong project management and communication skills, all within a hybrid work model.

Benefits

Comprehensive Group Benefits Program

Flexible Vacation Policy

Parental Leave Top-Up Program

Hybrid Working Model

Employee Wellness Programs

Qualifications

• 4+ years of B2B marketing experience, ideally in SaaS and healthcare technology.
• Strong track record of launching successful multi-channel marketing campaigns.
• Ability to balance multiple priorities and deadlines.

Responsibilities

• Plan and execute marketing campaigns to drive revenue among existing customers.
• Manage customer-focused webinars and promotional campaigns.
• Collaborate with Sales and Product Marketing on communication strategies.

Skills

B2B Marketing Experience

Strong Project Management Skills

Communication Skills

Education

Bachelor's Degree in Marketing

Tools

HubSpot

Asana

Job description

About AlayaCare:

At AlayaCare, we’re revolutionizing the way that home healthcare is delivered. Our leading cloud-based software allows our customers around the world to manage their employees, scheduling, billing, and enable better delivery of care. We're a fast-growing SaaS company with a team of 550+ team members across Canada, US, Australia, and Brazil. We aim to be the world leader in home healthcare software solutions as we empower providers to deliver better health outcomes to their patients and clients. We pride ourselves on our open and transparent culture, our bias for action, and being committed to a workplace where we can be ourselves.

About the Role:

The Customer and Partner Marketing Manager is a key member of the Demand Generation and Marketing teams who is responsible for generating net-new revenue among existing customers in North America (Canada, US). This role is responsible for planning and launching marketing campaigns and activities across a variety of channels to generate and accelerate customer expansion and partner integration deals.

A Day in the Life:

• Plan, develop, and execute marketing campaigns focused on driving expansion deals and generating net-new
  revenue among existing customers.
  
• Launch and coordinate co-marketing and promotional campaigns with integration partners to generate partner
  interest and deals among both customer and prospects.
  
• Own the customer communication calendar in collaboration and coordination with other customer-facing teams.
  
• Manage the planning and execution of customer-focused webinars, email campaigns, newsletters, content
  development, customer advisory board events, and other customer engagement activities.
  
• Own the customer promotion and registrant communication for AlayaCare’s annual conference events (Better
  Outcomes).
  
• Work with Product Marketing to develop and deliver clear and timely communication regarding product launches,
  feature releases, and enhancements.
  
• Support outbound communication, targeted outreach, and follow up for Account Management (customer sales)
  team.
  
• Collaborate with the Content team to identify and develop customer success stories, testimonials, and case studies
  to be used in campaigns and sales enablement.
  
• Track, analyze, and report on campaign performance and make strategic recommendations to improve ROI and
  revenue impact.
  
• Test and refine messaging, channels, and tactics to grow engagement and improve results

What you bring to the team :

• 4+ years of B2B marketing experience, in SaaS ideally in healthcare technology.
• Bachelor's Degree (B.Sc., B.Comm, etc.) in Marketing
• A strong understanding and proven track record of launching successful multi-channel marketing campaigns that drive measurable revenue growth.
• Strong project management skills with the ability to balance multiple simultaneous priorities and deadlines.
• Experience working cross-functionally with multiple teams including Sales, Customer Success, Product Marketing, and external partners.
• Proficiency with marketing automation platforms, CRM systems, and campaign analytics tools, preferably including HubSpot and Asana.
• Excellent written and verbal communication skills; ability to simplify and communicate complex topics for diverse audiences.

Location and travel requirements:

AlayaCare supports a flexible hybrid working model, expecting that our employees have a regular in-office presence at their closest office location while offering flexibility for some remote work. Our team encourages in-person collaboration and with this, the preferred candidate location for this position would be within the Greater Toronto Area.

What Makes AlayaCare a Great Place to Work:

• Our products have a positive impact on the lives of countless care workers and care recipients
• Our company has been recognized by the Globe and Mail as one of Canada’s Top Growing Companies and as a recipient of Deloitte's Technology Fast 50TM program award for our rapid revenue growth, entrepreneurial spirit and bold innovation
• Equity in a well-funded, high-growth company
• Hybrid working models with beautiful and creative office spaces to enjoy in prime locations
• Virtual and onsite social events for employees centered around collaboration, learning, and fun, including DEIBA committee events, volunteer events, fireside chats, catered team lunches, celebrations, and team building activities
• Comprehensive group benefits program, including telemedicine
• Employee expense program for health, wellness, lifestyle, professional development and productivity-related expenses
• Parental leave top-up program
• Flexible vacation policy
• Company Wellness Day program for extra time to unwind
• Paid Volunteer Time off Program
• Career growth and learning and development opportunities
• An entrepreneurial culture of transparency, collaboration, and innovation
• Access to our employee perk program for discounts at various participating vendors

If this sounds like the perfect job for you, apply today. As well as joining a great culture and a market-leading company, you will be part of a team making a positive difference in the post-acute care market. If this isn’t the job for you, you may know someone who is a perfect fit. Please feel free to share this opportunity.

If you want to explore AlayaCare further, please visit our website www.alayacare.com .

Better outcomes, better belonging

Our team members are uniqu e—l ike our products and the customer groups that we service. AlayaCare employees bring different strengths, perspectives, and experiences to their roles and to our products that enable better care. We are committed to offering a people-centric culture where all employees belong and feel heard.

Having a pulse on our employee feedback is important to us as we aim to continuously evolve Diversity, Equity, Inclusion, Belonging, and Accessibility within AlayaCare's policies, total rewards offerings, discussions, learning & development programs, and community partnerships. All qualified applicants will receive equal consideration.

If you require accommodation as part of the recruitment and selection process, please reach out to [e-mail] . Please note, we do not accept unsolicited headhunter or agency resumes.