CRM Automation Lead (Marketo, Braze & Salesforce)

Employment Innovations; Canada; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading employment solutions provider in Canada is seeking a CRM Manager to enhance communication journeys for B2B and B2C users. The ideal candidate will have extensive experience with Marketo, Braze, and Salesforce, along with a strong analytical mindset and the ability to work in a fast-paced remote environment. This role offers the opportunity to impact business strategies and access to generous benefits, including an employee share options plan.

Benefits

Employee share options

Generous parental leave policy

Subsidised egg freezing

WFH office expense budget

Learning and development opportunities

Qualifications

• 5-7 years experience in a Direct marketing or related environment.
• Ability to work independently in a remote first environment.
• Proven hands-on experience setting up marketing automation workflows.

Responsibilities

• Create, build, test, execute, analyse and refine lifecycle automated nurture programs.
• Understand data integration for better segmentation.
• Stay updated on privacy regulations for email sends.

Skills

Marketo

Braze

Salesforce

A/B testing

Analytical skills

Tools

Marketo

Braze

Salesforce

Job description

A leading employment solutions provider in Canada is seeking a CRM Manager to enhance communication journeys for B2B and B2C users. The ideal candidate will have extensive experience with Marketo, Braze, and Salesforce, along with a strong analytical mindset and the ability to work in a fast-paced remote environment. This role offers the opportunity to impact business strategies and access to generous benefits, including an employee share options plan.