Creator Relations Specialist (Influencer Marketing)

Viral Nation; Toronto; On-site; CAD 76,000 - 97,000; Full time

Job summary

Viral Nation is seeking a Creator Relations Specialist to drive expansion of digital partnerships for talent and brand clients. You will source high-potential creators, build paid campaign proposals, and negotiate compensation structures in a fast-paced agency environment.

Join a collaborative team that values creativity, data-driven decision making, and proactive outreach to grow creator networks, manage campaigns end-to-end, and support client services with seamless execution across platforms.

Qualifications

• 1–2 years in Influencer Marketing, Talent Representation, Business Development, or sales.
• Knowledge of the creator economy and social media metrics.
• Excellent communication and strong organizational skills.

Responsibilities

• Identify and vet creators for branded campaigns.
• Generate creator shortlists for campaigns and client services.
• Facilitate onboarding of qualified creators for pipeline data.
• Collaborate with Client Services to ensure campaign execution.
• Use Viral Nation tools to execute campaigns efficiently.
• Negotiate proposals, agreements, and creator compensation.
• Present the value of branded opportunities to creators.
• Assess talent to determine revenue potential and campaign performance.
• Maintain a living database of creators for campaigns.
• Identify content trends and emerging creators to enhance campaigns.
• Support team with resources and tools to exceed expectations.
• Propel business development and procurement initiatives.

Skills

Influencer Marketing

Talent Representation

Business Development

Sales

Social media metrics

Tools

Hubspot

Kantata

TikTok Creator Marketplace

PandaDoc

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Viral Nation Inc. is seeking an organized, hardworking, and motivated Creator Relations Specialist to provide support to both the Marketing and Talent agency. This person will be responsible for driving the expansion of digital partnerships and promotional partnerships on behalf of our represented Talent and Brand Clients. Must be a positive and creative problem-solver who can handle a multitude of tasks in a fast-paced environment to aid in business development and procurement.

Responsibilities:

• Identify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns
• Generate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns
• Facilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement
• Collaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows
• Utilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives
• Negotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines
• Communicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials
• Assess Talent by way of objective and subjective criteria to determine revenue potential and campaign performance
• Establish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement
• Proactively identify content trends and emerging creators/influencers that could enhance campaigns
• Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations

Qualifications and Skills:

• Is an active participant and consumer of the social media industry
• Must have a minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment
• Demonstrate knowledge of, and prior experience with social trends, the creator economy and analyzing social media metrics
• Exceptional work ethic, organization, and ability to manage numerous priorities
• Excellent communication (full proficiency in English) and interpersonal skills
• Strong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers
• Previous experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Viral Nation Inc. is seeking an organized, hardworking, and motivated Creator Relations Specialist to provide support to both the Marketing and Talent agency. This person will be responsible for driving the expansion of digital partnerships and promotional partnerships on behalf of our represented Talent and Brand Clients. Must be a positive and creative problem-solver who can handle a multitude of tasks in a fast-paced environment to aid in business development and procurement.

Responsibilities:

• Identify and vet high performing and brand aligned creators/influencers through online channels (e.g. Viral Nation’s proprietary technology, HypeAuditor, social platforms and professional networks) for branded campaigns
• Generate and provide creator shortlists for branded campaigns and client services with the objective of converting a majority of creators into paid campaigns
• Facilitate the onboarding of qualified creators as assigned by the team, including platform opt-ins and other requirements that support the pipeline of data for campaign measurement
• Collaborate with Client Services teams to ensure seamless execution of campaigns, utilizing Viral Nation technology and tools to maintain consistency, align with client expectations, and deliver on agreed upon goals, client objectives, and workflows
• Utilize Viral Nation provided technology and tools to execute campaigns efficiently, ensuring all processes align with internal workflows and client objectives
• Negotiate and prepare proposals, agreements, and creator compensation structures including managing agreement redlines
• Communicate the unique value proposition of branded opportunities to creators through meetings, presentations, and marketing materials
• Assess Talent by way of objective and subjective criteria to determine revenue potential and campaign performance
• Establish a living database and record of all creators/influencers to be leveraged for campaigns and/or monitoring growth for later engagement
• Proactively identify content trends and emerging creators/influencers that could enhance campaigns
• Support an environment of empowerment for team and colleagues with the resources, tools, and support they need to encourage them to anticipate and exceed expectations

Qualifications and Skills:

• Is an active participant and consumer of the social media industry
• Must have a minimum of 1-2 years of working experience with Influencer Marketing, Talent Representation, Business Development, or in a sales environment
• Demonstrate knowledge of, and prior experience with social trends, the creator economy and analyzing social media metrics
• Exceptional work ethic, organization, and ability to manage numerous priorities
• Excellent communication (full proficiency in English) and interpersonal skills
• Strong organizational skills with high attention to detail and the ability to manage multiple campaigns simultaneously and a vast volume of creators/influencers
• Previous experience with Hubspot, Kantata, TikTok Creator Marketplace, and PandaDoc is a plus

This role has an annual salary range of $55,000 to $70,000.This range reflects the full scope and progression of the role, from building capability to operating with sustained impact at a higher level. In addition to base salary, we offer a comprehensive benefits and total rewards package designed to support our team as they grow with us.
Where an offer falls within this range is determined through the interview process. Candidates are benchmarked by the hiring team based on role scope, relevant experience, skill alignment, and expected impact, using consistent and objective criteria. Compensation Philosophy:
At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.
Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.AI in Recruitment:Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.