Creator Manager

Salt XC; Toronto; Hybrid; CAD 98,000 - 119,000; Full time

Benefits offered by this job

Work-Life Flexibility

Comprehensive Coverage

Growth-Driven Culture

Celebration-First Mentality

Real Rewards

Culture of Belonging

Job summary

Salt XC in Toronto (Hybrid) is seeking a Creator Manager to lead influencer programs across a portfolio of clients. You are a highly organized operator who translates strategy into execution, ensuring content is engaging, on-brief, and performance-driven.

You will connect creators, clients, and internal teams, managing relationships and driving measurable outcomes through creator marketing. The role balances hands-on execution with strategic thinking and team support.

Qualifications

• 3–5 years of experience in influencer marketing or digital/social campaigns.
• Hands-on experience managing creator campaigns from strategy through execution and reporting.
• Strong understanding of the influencer landscape, platforms, and creator economy dynamics.
• Experience with influencer tools, platform ad managers, and campaign reporting.
• Excellent communication and relationship-management skills.

Responsibilities

• Support the development and execution of creator and influencer strategies aligned to client objectives.
• Identify and onboard creators that align with brand fit, platform relevance, and performance potential.
• Build and maintain day-to-day relationships with creators, talent managers, and partners.
• Manage creator communications, negotiations, and deliverables, ensuring clarity and professionalism.
• Provide input into partnership approaches, helping optimize creator selection and engagement strategies based on performance and learnings.
• Manage end-to-end execution of creator campaigns, from briefing and onboarding through content delivery, approvals, and reporting.
• Own timelines, workbacks, and deliverables across multiple campaigns, ensuring accuracy and consistency.
• Oversee budgets, contracts, payment processes, and financial tracking for creator programs.
• Utilize and maintain the creator tech stack, ensuring accurate data management and efficient workflows.
• Identify and implement process improvements that enhance team efficiency and program delivery.
• Support and guide junior team members, providing direction, feedback, and hands‑on coaching.
• Maintain a strong understanding of social platforms (TikTok, Instagram, YouTube), trends and best practices.
• Monitor and share emerging trends, creators, and platform updates that can inform campaign strategies.
• Apply platform knowledge to guide creators selection, content formats, and campaign approaches.
• Collaborate with media teams to support paid amplification aligned to campaign KPIs.
• Continuously build platform expertise and contribute to internal knowledge sharing.
• Develop content strategies that are platform-native, engaging, and aligned with brand voice.
• Guide creators on content direction, ensuring outputs are authentic and on‑brief.
• Review and provide feedback on content to ensure quality and effectiveness.
• Align content outputs with campaign objectives and KPIs.
• Analyze performance data and contribute insights to optimize future content and engagement strategies.

Skills

Influencer marketing

Campaign management

Influencer landscape

Influencer tools

Project management

Communication

Relationship mgmt

Budgets & contracts

Cross-functional

Ownership

Tools

Creator platforms

Campaign analytics tools

Job description

ROLE: CREATOR MANAGER
TEAM: CREATOR
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’recommitted to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here.We’relooking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW

As a Creator Manager, you will lead the execution and day-to-day management of creator and influencer programs across a portfolio of clients. You are a highly organized, platform-savvy operator who brings structure to complex programs while ensuring content is engaging, on-brief, and performance-driven.

You will act as a key connector between creators, clients, and internal teams—translating strategy into execution, managing relationships, and ensuring programs are delivered to a high standard. This role requires a balance of hands‑on execution, strategic thinking, and team support, with a strong focus on driving measurable outcomes through creator marketing.

CORE RESPONSIBILITIES

• Support the development and execution of creator and influencer strategies aligned to clientobjectives, target audiences, and campaign goals.
• Identify, evaluate, and onboard creators that align with brand fit, platform relevance, and performance potential.
• Build andmaintainstrong day-to-day relationships with creators, talent managers, and partners.
• Manage creator communications, negotiations, and deliverables, ensuring clarity, professionalism, and alignment.
• Provide input into partnership approaches, helping optimize creator selection and engagement strategies based on performance and learnings.

Campaign Execution & Operations

• Manage end-to-end execution of creator campaigns, from briefing and onboarding through to content delivery, approvals, and reporting.
• Own timelines, workbacks, and deliverables across multiple campaigns, ensuring accuracy and consistency.
• Oversee budgets, contracts, payment processes, and financial tracking for creator programs.
• Utilize andmaintainthecreatortech stack, ensuringaccuratedata management and efficient workflows.
• Identifyand implement process improvements that enhance team efficiency and program delivery.
• Support and guide junior team members, providing direction, feedback, and hands‑on coaching.

Platform & Trend Fluency

• Maintain a strong understanding of social platforms (e.g., TikTok, Instagram, YouTube), including formats, trends, and best practices.
• Monitor and share emerging trends, creators, and platform updates that can inform campaign strategies.
• Apply platform knowledge to guide creatorselection, content formats, and campaign approaches.
• Collaborate with media teams to support paid amplification (e.g., whitelisting, boosting) aligned to campaign KPIs.
• Continuously build platformexpertiseand contribute to internal knowledge sharing.

Content& Engagement Strategy

• Support the development of content strategies that are platform-native, engaging, and aligned with brand voice.
• Guide creators on content direction, ensuring outputs are authentic, on‑brief, and optimizedfor performance.
• Review and provide feedback on content to ensure quality, consistency, and effectiveness.
• Align content outputs with campaignobjectivesand KPIs, ensuring clarity on success metrics.
• Analyze performance data and contribute insights tooptimizefuture content and engagement strategies.

EXPERIENCE & SKILLS

• 3–5 years of experience in influencer marketing, creator marketing, or digital/social campaign management.
• Hands‑on experience managing creator campaigns from strategy through execution and reporting.
• Strong understanding of the influencer landscape, platforms, and creator economy dynamics.
• Experience with influencer tools, platform ad managers, and campaign reporting.
• Proven ability to manage multiple projects simultaneously with strong attention to detail and organization.
• Strong communicationand relationship management skills, with confidence working with clients and creators.
• Experience managing budgets, contracts, and campaignlogistics.
• Collaborative mindset with the ability to work cross-functionally and support team development.
• Proactive,solutions-oriented thinker witha strong senseof ownership and accountability.

We don’t just talk about balance, growth, and culture, we build for it:

• Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.
• Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
• Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag thatrepsyour squad.
• Real Rewards: Referral and new business bonuses, exclusive lifestyleperks, and personalized wellness options.
• Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

WHAT WE STAND FOR

• Salt of the Earth: We lead with humility, honesty, and heart—always.
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
• Make Things Better: We’resolution-seekers, always pushing for smarter ways forward.
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $70,000–$85,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.
Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.