Creative Performance Strategist

SWTCH HOUSE; Remote; CAD 60,000 - 80,000; Part time

Job summary

A boutique advertising agency is seeking a performance-minded creative to develop high-impact Meta ads that convert. You will work directly with clients, manage UGC creators, and optimize content strategies focused on DTC beauty and wellness brands. This fully remote role offers flexibility and a chance to influence key metrics like revenue and customer acquisition. If you are creative, detail-oriented, and passionate about delivering outstanding results, we want to hear from you.

Benefits

Remote flexibility

Access to clean beauty products

Supportive company culture

Qualifications

• 3–5 years in a performance-oriented agency.
• Experience with ad design, copywriting, and UGC direction.
• Ability to create strong messaging and hooks.

Responsibilities

• Conceptualize ads using psychology and customer insights.
• Manage UGC creator pipeline and approve submissions.
• Collaborate with media buyers to scale winning concepts.

Skills

Performance marketing knowledge

UGC direction

Copywriting

Graphic design (Canva, Adobe)

Strong research skills

Creativity

Tools

Canva

Adobe Creative Suite

Job description

A Fully Remote, Entrepreneur-Built Team Working Directly with ambitious DTC Founders

Pay: Up to $4,000 CAD/month (With room to scale)

Type: Part to Full-Time (Flexible) / Freelance

Location: Fully Remote (Canadian preferred to match pay)

Summary (What This Role Actually Is)

A performance-minded creative who builds high-performing Meta ads through sharp hooks, angles, and avatar-driven messaging. This role blends psychology, storytelling, and data-turning customer insights into high-impact creatives that convert.

You will:

• Work directly with our clients and media team
• write hooks + angles
• build messaging frameworks
• direct UGC creators
• guide what founders need to film
• concept ads engineered for Meta performance
• iterate quickly
• own the creative testing calendar
• collaborate with our media buyers to scale winners fast

About SWTCH HOUSE

SWTCH HOUSE is a boutique family run performance-driven ad agency (From Vancouver Island, Canada) working exclusively with modern DTC beauty, skincare, wellness brands.

Our mandate is simple:

drive DTC revenue + new customer acquisition through performance channels-primarily Meta.

Because the Meta algorithm has shifted (2024–2025), creative now determines 80–90% of performance.

Meaning:

creative > angles > psychology > hooks = scale

media buying = optimization

This hire must understand that.

How Meta Works Now (2024–2025)

This role exists because Meta is now creative-led:

1. Hooks drive 80% of outcomes

The first 1–2 seconds determine delivery.

Pattern disruption, POV, founder cams, curiosity, tension → winners.

2. Angles must map to emotional state

The algorithm rewards ads that communicate:

• the problem
• the tension
• the desired future state
• the transformation

3. Iteration is everything

Winning brands produce:

• 10–15+ creatives/month
• multiple angles per avatar
• constant testing
• fast refresh cycles

4. Creators outperform production

UGC > high production (unless production still has a sharp angle)

5. Message architecture > pretty visuals

Winning brands rely on:

• state-shift messaging
• identity-based angles
• social proof
• problem/solution proof
• founder story
• education
• objection-handling

This is EXACTLY the work you’ll lead.

What You’ll Do (Role Responsibilities)

1. Creative Strategy (The Brain Behind Performance)

• Concept ads using hooks, angles, and avatar-specific insights
• Write messaging frameworks, scripts, captions, and high-performing angles
• Identify customer avatars + emotional drivers
• Extract insights from Reddit, reviews, TikTok comments, and competitor ads
• Map problem → tension → desire → transformation into ads
• Build concepts engineered for scroll-stop + conversion
• Support media buyers with creative next steps

2. Creative Direction

• Create clear briefs for UGC creators
• Guide what founders need to film (POV, routines, problem/solution, etc.)
• Approve creative submissions for performance potential
• Direct editors on pacing, hooks, overlays, story arcs
• Ensure all creative maps to strategic angles
• Maintain brand voice + emotional tone across assets

3. Performance Feedback Loop

• Review Meta breakdowns weekly
• Spot early indicators of winners
• Refresh hooks + angles quickly
• Request new UGC or revisions as needed
• Kill underperformers fast
• Own the creative testing calendar
• Work with media buyers to scale winning concepts

4. Creative Production

• Design static ads + graphics (Canva + Adobe)
• Edit short-form videos optimized for Meta delivery
• Build scroll-stopping content that fits algorithmic best practices
• Ensure pacing, subtitles, on-screen text, and structure follow modern Meta “rules”

5. UGC Creator Management

• Manage the full UGC pipeline from onboarding → delivery
• Handle creator communication, briefs, deadlines, and revisions
• Maintain and update our creator database
• Enter $0 Shopify orders for product shipments
• Join client calls to pitch creative direction
• Keep creators aligned with brand voice + performance expectations

Must-Have Experience

• 3–5 years in a performance-oriented agency or similar
• Experience with UGC direction, ad design, copywriting, and/or short-form editing
• Ability to write hooks, angles, and strong messaging
• Canva + Adobe proficiencyUnderstanding of Meta’s performance ecosystem
• Strong research skills (Reddit, competitors, customer insights)
• Strong communication + high taste level
• Excellent organization and time-management

You’ll Thrive Here If You…

• Understand DTC, funnels, and emotional buying behavior
• Think strategically, not just creatively
• Love beauty, wellness, skincare, and lifestyle brands
• Enjoy working in fast iteration cycles
• Have strong creative instincts + high aesthetic standards
• Value wellness and intentional living (our lifestyle matters to us)
• Enjoy working in a small, high-output team

Not a Fit If…

• You only want to “make content”
• You’ve never worked with paid social
• You dislike feedback or direction
• You want repetitive, predictable tasks
• You’re not curious about why ads convert
• You avoid learning new tools or formats

Why You’ll Love Working With Us

• Work exclusively with scaling Premium DTC clean beauty + wellness brands
• Remote flexibility + autonomy
• Supportive, balanced, wellness-forward culture
• Access to clean beauty + skincare products
• Your creative directly impacts revenue, ROAS, and new customer acquisition

How to Apply

Email [e-mail]

with:

• Your resume
• A short introduction explaining why you’re a strong fit
• Relevant creative examples (paid social, ad angles, UGC management, experienc[e] with Shopify DTC, Meta + beauty & wellness brands)

We appreciate every applicant and will reach out to shortlisted candidates directly.