Creative Lead

Westbeach; Vancouver; On-site; CAD 70,000 - 85,000; Full time

Benefits offered by this job

Health and dental benefits

Product allowance and industry perks

Growth opportunities

Creative freedom

Collaborative culture

Job summary

Westbeach in Vancouver is seeking a Creative Lead to own the visual direction of the brand, from concept through final delivery across all channels.

You will concept seasonal campaigns, art direct shoots, design graphics and ad creative, and build the creative infrastructure to keep the brand consistent at scale. You'll collaborate with marketing, product, and leadership while guiding freelancers as needed.

Qualifications

• 5+ years in graphic design, creative or art direction in fashion/lifestyle brands.
• Strong portfolio showing brand storytelling and both digital and print design.
• Proficient in Photoshop, Illustrator, InDesign; Figma; After Effects a plus.
• Balances big-picture strategy with hands-on execution.
• Entrepreneurial mindset with ability to lead creative direction.

Responsibilities

• Own and maintain the visual and creative direction of the brand.
• Ensure brand consistency across all touchpoints.
• Concept and execute seasonal campaigns end to end.
• Art direct shoots and deliver assets across channels.
• Translate concepts into static and video ad creative.
• Collaborate with photographers, talent and production partners.

Skills

Art direction

Graphic design

Brand storytelling

Campaign concept

Tools

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Figma

After Effects

Job description

Westbeach is a technical streetwear brand rooted in surf, skate, and snow culture. We're looking for a Creative Lead to own the visual direction of the brand, from campaign concept through final delivery, across every channel we operate in.

You'll concept seasonal campaigns, art direct shoots, design graphics and ad creative, and build the creative infrastructure that keeps the brand consistent at scale. Much of what you create is built to be amplified, so you'll shape how campaign assets become content that performs when it runs as online advertising. You'll report to and work closely with our Marketing Manager, sharing ownership of campaign direction and creative output, while also collaborating with product and leadership. You'll bring in and direct freelancers when the scope demands it.

Brand & Creative Direction

• Own and maintain the visual and creative direction of the brand
• Ensure brand consistency across all touchpoints
• Contribute to brand identity and direction decisions
• Maintain brand guidelines and creative frameworks

Campaigns

• Concept and execute seasonal campaigns end to end, alongside the Marketing Manager
• Develop campaign territories and creative strategy collaboratively
• Art direct shoots and deliver all assets across channels
• Translate campaign concepts into static and video ad creative built to perform
• Use paid-social performance to inform the next round of campaign creative
• Owns and delivers the visual execution
• Email design, social content, and ad creative, both static and video, in collaboration with the Marketing Manager

Photo & Video Production

• Produce and direct shoots end to end both in and out of studio.
• Manage logistics, shot lists, call sheets, and crew coordination
• Source props, locations, and styling
• Work directly with contracted photographers and production partners on briefs and visual direction
• On-figure and flat lay ecomm shoot production and asset creation

What we're looking for

• 5+ years of experience in a graphic design, creative or art direction role (fashion, action sports or lifestyle brands preferred)
• Strong portfolio showcasing brand storytelling, digital and print design and graphics.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma and motion graphics software (After Effects is a plus).
• Balances big-picture strategy with hands‑on, craft‑level execution
• Strong art direction and on-set experience, comfortable directing photographers, talent, and crew
• Fluency across brand, graphic design, and production
• Experience in apparel, action sports, or lifestyle brands is a plus
• Entrepreneurial mindset – excited to build a brand, not just execute tasks
• Base salary: $70,000 to $85,000+ per year, commensurate with experience
• Standard health and dental benefits
• Product allowance and industry perks
• Growth Opportunities – As we scale, so will your role and career path.
• Creative Freedom – Bring bold ideas to the table and execute on them.
• Collaborative Culture – Work closely with a small but passionate team where your ideas matter.