Creative Director, Copy

Critical Mass; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading digital marketing agency in Toronto seeks a Creative Director, Copy to develop compelling concepts and copy for integrated campaigns. Applicants should have over 6 years of copywriting experience and a strong portfolio. This role emphasizes collaboration and the ability to deliver clear messaging across various formats. The company fosters a diverse and inclusive work environment.

Qualifications

• 6+ years of copywriting experience.
• A portfolio showcasing insight-led thinking.
• Experience in brand and retail advertising, preferably automotive.

Responsibilities

• Develop copy for integrated campaigns.
• Partner with art directors for big ideas.
• Present ideas with clarity to clients.

Skills

Copywriting

Presentation skills

Communication skills

Job description

As a Creative Director, Copy, you bring strong writing, sharp ideas, and clear thinking to every brief. You can take an insight and shape it into a compelling concept—then bring it to life across scripts, headlines, and integrated campaign messaging. You\'re comfortable developing and working with a brand voice, crafting spots, and working fast in a collaborative environment. Experience in automotive is a plus.

You\'re a natural partner to art directors and a steady voice in internal and client meetings. You\'re flexible, focused, and ready to help develop great work that\'s both creatively strong and strategically sound.

You Will

• Develop copy for integrated campaigns, especially video scripts, digital, social, and paid search
• Partner with your art counterpart to create big ideas grounded in human insight
• Craft writing that\'s on-voice, clear, and purposeful—across all touchpoints
• Present ideas internally and to clients, with clarity and confidence
• Work closely with producers and editors to shape video content through final delivery
• Balance brand storytelling with retail clarity when the work calls for it
• Collaborate with account and strategy leads to stay aligned with business goals
• Be open to feedback and flexible with direction—especially in a fast-moving environment

You Have

• 6+ years of copywriting experience
• A portfolio with clear, insight-led thinking and strong writing across formats
• Experience writing for both brand and retail advertising (automotive is a plus)
• Strong presentation and communication skills
• Ability to shift between big-picture concepting and detail-level execution
• Knowledge of video production and how to write for the edit
• A sense of how to write for real people—not just clients

Our new hires and employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com, omc.comandus.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

Aboriginal Peoples Definition: Aboriginal Peoples means persons who are defined as: Indians (First Nations), Inuit, or Métis.

Members of Visible Minorities Definition: Members of Visible Minorities means persons, other than Aboriginal people, who are non-Caucasian in race or non-white in color.

Definition examples include Black, Arab, Asian and Southeast Asian, West Asian, and Other.

Persons with Disabilities Definition: Persons with Disabilities means persons who have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Gender identity, LGBTQIA+ status, Aboriginal status, visible minority status, and disability status are requested on a voluntary self-identification basis to support diversity and inclusion efforts. Completion is voluntary and will not affect your application.