Creative & Design Lead

AutoTrader.ca; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading automotive technology company in Toronto is seeking a Creative & Design Lead for the AutoSync Marketing team. This pivotal role involves shaping visual identity across diverse platforms, mentoring design teams, and collaborating with cross-functional stakeholders. Ideal candidates should have over 8 years of design experience, proficiency in Adobe Creative Suite, and possess strong project management skills. This position offers a competitive salary and numerous benefits, including gym discounts and a training budget.

Benefits

Benefits from Day 1

Gym discounts

Employee and Family Assistance program

Virtual wellness events

Conferences & training budget

Regular internal training programs

Financial planning

3% matching towards your pension

Competitive salary

Annual bonus structure

Qualifications

• 8+ years of professional experience in creative or design roles.
• Proven experience leading design teams or large-scale initiatives.
• Strong understanding of brand systems and design principles.

Responsibilities

• Lead the creative strategy and design direction for marketing.
• Mentor and guide designers providing creative feedback.
• Manage and review creative deliverables for excellence.

Skills

Graphic Design

Creative Leadership

Brand Storytelling

Adobe Creative Suite

Project Management

Communication

Bilingual (French and English)

Education

Post-secondary education in Graphic Design or related discipline

Tools

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe Premiere Pro

Figma

WordPress

Elementor

Job description

Overview

We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence. As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond. Learn more at tradercorporation.com.

This role will be within the AutoSync team. AutoSync supports over 3,500 dealerships nationwide, delivering cutting-edge software tools to simplify operations, boost marketing, and drive sales.

About the Role

We’re in search of a strategic, collaborative, and creative leader to join the AutoSync Marketing team as our Creative & Design Lead. In this role, you’ll be responsible for shaping and elevating the visual identity of one of Canada’s fastest-growing automotive technology companies.

As part of a high-performing marketing organization, you’ll lead the creative vision and execution across all AutoSync brands and products. You’ll oversee how our story is told visually — through digital campaigns, product launches, events, and sales enablement — ensuring our creative work reflects the innovation and sophistication of our technology.

If you’re energized by creative leadership in a fast-paced SaaS environment and thrive on building design systems that scale, this opportunity is a perfect fit.

On a Typical Day, You Will

1. Lead the creative strategy and design direction for brand and product marketing across AutoSync’s portfolio.
2. Mentor and guide designers and videographers, providing creative feedback, inspiration, and leadership to help them do their best work.
3. Manage and review creative deliverables — from concept to final production — ensuring excellence in design, tone, and brand alignment.
4. Collaborate closely with Marketing, Product, and Sales teams to translate complex ideas into simple, powerful visual storytelling.
5. Maintain and evolve the AutoSync brand system, ensuring visual consistency and alignment across all products and communications.
6. Introduce and champion creative best practices, fostering a culture of collaboration and continuous improvement.

Job Responsibilities

1. Bring the AutoSync value story to life through impactful creative, applied across marketing, sales, and product touchpoints.
2. Partner with internal stakeholders to understand creative requirements and deliver compelling, on-brand design solutions.
3. Ensure all creative materials — digital ads, sales collateral, videos, event assets, or web content — are consistent, polished, and effective.
4. Manage relationships with external agencies and creative partners, ensuring brand consistency and quality.
5. Use performance insights to optimize creative for engagement, clarity, and conversion.

Job Qualifications

1. Post-secondary education in Graphic Design, Visual Communication, or a related discipline.
2. 8+ years of professional experience in creative or design roles, ideally within a SaaS, B2B, or technology-focused organization.
3. Proven experience leading design teams or large-scale creative initiatives.
4. Project management skills to manage creative queue.
5. Strong understanding of brand systems, storytelling, and design principles.
6. Advanced proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro) and Figma.
7. Familiarity with WordPress, Elementor, and digital content platforms.
8. Excellent communication and presentation skills with the ability to influence across teams.
9. Highly organized, detail-oriented, and adaptable in a fast-paced environment.
10. Bilingual (French and English) is a plus but not required.

What You’ll Bring

1. A modern, thoughtful design sensibility grounded in clarity and creativity.
2. A passion for developing visual identities that inspire confidence and trust.
3. A collaborative mindset — you thrive on feedback, partnership, and iteration.
4. A bias for action, with the ability to lead both strategy and hands-on design work.
5. A commitment to building and evolving the AutoSync brand as a leader in automotive software innovation.

What’s in it for you…

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.

• Benefits from Day 1
• Gym discounts
• Employee and Family Assistance program
• Virtual wellness events
• Conferences & training budget
• Regular internal training programs
• Financial planning
• Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
• Competitive salary
• Annual bonus structure
• 3% CPP matching