Copywriter - Type 1

Wunderman Thompson; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading creative agency in Toronto is seeking an Intermediate Copywriter to craft compelling copy for integrated campaigns. This role involves working closely with art directors and stakeholders to create engaging content across multiple channels. The ideal candidate should have 3-4 years of experience and a robust portfolio in copywriting and brand storytelling. A hybrid work model is in place, with a focus on collaboration.

Qualifications

• 3-4 years of professional copywriting experience (agency or in-house).
• Strong command of headline writing, narrative structure, tone/voice, and persuasion.
• Experience presenting creative decisions with data.

Responsibilities

• Translate briefs into messaging strategies and copy across various channels.
• Write engaging headlines, body copy, taglines, and scripts.
• Collaborate with art directors and SEO partners to enhance content.

Skills

Copywriting

Messaging Strategy

Collaboration

SEO

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

Type1 is a fully integrated agency team made up of talented people from VML and Hogarth. Built for Volkswagen, we create best‑in‑class work for a world‑class brand. We deliver award‑winning, creative ideas that work seamlessly across the full consumer journey — from brand and retail, to social, digital and CRM.

We’re seeking an Intermediate Copywriter to craft compelling, on‑brand copy that drives engagement and performance across integrated campaigns, product experiences, and content. You’ll translate strategy into clear messaging frameworks, collaborate closely with art directors and cross‑functional partners, and balance concepting with meticulous execution.

Key Responsibilities

• Translate briefs into messaging strategies, narratives, and copy across digital, social, email, web, print, OOH, and video/radio.
• Write headlines, body copy, taglines, CTAs, scripts, and website copy that reflect brand voice and meet business objectives.
• Partner with art directors to concept integrated ideas; present work with clear rationale and incorporate feedback thoughtfully.
• Develop and maintain voice/tone guidelines, messaging hierarchies, and value proposition frameworks.
• Create and optimize performance ads; plan A/B tests and iterate using qualitative and quantitative insights.
• Script content for motion graphics, video, and audio; collaborate with producers during pre‑production, recording, and post.
• Edit and proof for grammar, style, and consistency; manage file/version control.
• Manage multiple workstreams, estimate level of effort, and deliver on time and within scope.
• Collaborate with SEO partners to align on keywords, metadata, and content structure.

Qualifications

• 3‑4 years of professional copywriting experience (agency or in‑house).
• Portfolio showcasing concept‑driven campaigns, digital‑first copy, performance creative, and cohesive brand storytelling.
• Strong command of headline writing, narrative structure, tone/voice, and persuasion across channels.
• Experience presenting to stakeholders and explaining creative decisions with data and insight.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.