Coordinateur(rice) de Marketing

Isarta; Ottawa; On-site; CAD 55,000 - 75,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Collaborative environment

Diverse project exposure

Career growth

Job summary

Isarta is seeking a Marketing Administrator to lead the planning, creation, and management of online events and social media campaigns. The role requires a marketing degree and at least 5 years in similar responsibilities, with fluency in English and French.

You will craft engaging content and oversee analytics to optimize performance, while coordinating with sales and marketing teams. The position offers exposure to diverse projects, professional growth, and a collaborative work environment

Qualifications

• University or college degree in Marketing (3-year minimum) is required.
• Minimum of 5 years in planning, creating and promoting online events and social campaigns.
• Excellent written and verbal English and French communication with attention to detail.
• Self-motivated, proactive and able to work independently or with a team.
• Creative mindset with ability to translate ideas into campaigns and use analytics tools.

Responsibilities

• Develop, execute, and monitor online events and social media campaigns across platforms.
• Collaborate with sales to plan campaigns aligned with objectives and audience.
• Create engaging content (text, images, videos, interactive elements).
• Monitor metrics (engagement, CTR, conversions, ROI) and report regularly.
• Stay updated on trends and integrate innovative approaches into campaigns.
• Manage the content calendar for social media with consistent posting.

Skills

Bilingual English/French

Campaign planning

Content creation

Social media analytics

Team collaboration

Creative thinking

Education

University or College degree in Marketing

Tools

Twitter

LinkedIn Sales Navigator

LinkedIn

Analytics tools

Job description

POSITION OVERVIEW:

We are seeking a dynamic and skilled Marketing Administrator to join our team. The ideal candidate will have a formal education in current marketing tactics and a proven track record of at least 2 years in creating and promoting successful online events and social media campaigns. As a Marketing Administrator, you will play a pivotal role in planning, creating, implementing and managing marketing strategies that drive product interest and attendance to online events contributing to our overall business growth.

KEY RESPONSIBILITIES:

• Develop, execute, and monitor online events and social media marketing campaigns across various platforms, including our website, blog, Twitter and LinkedIn.
• Collaborate with the sales team to conceptualize, plan, and execute creative and impactful campaigns that align with company objectives and resonate with the target audience.
• Create engaging and compelling content, including text, images, videos, and interactive elements, to enhance the effectiveness of campaigns.
• Monitor and analyze campaign performance metrics, such as engagement rates, click-through rates, conversion rates, and ROI, and provide regular reports to the management team.
• Stay current with industry trends and best practices in online and social media marketing, and integrate innovative approaches into campaigns to maintain a competitive edge.
• Manage and maintain the content calendar for social media platforms, ensuring a consistent posting schedule and relevant content updates.

QUALIFICATIONS:

• University or College degree in Marketing or other relevant program (3-year minimum) is required.
• A minimum of 5 years of experience in a relevant role planning, creating and promoting online events and social media campaigns.
• Excellent written and verbal communication skills (English & French), with a keen eye for detail and the ability to craft engaging and concise content.
• Self-motivated, proactive, and resourceful individual with the ability to work both independently and collaboratively.
• Creative mindset with the ability to generate innovative ideas and translate them into effective campaigns.
• Experience in utilizing current social media management and analytics tools to track and optimize campaign performance.
• Strong understanding of various social media platforms and experience with Twitter & LinkedIn Sales Navigator.
• Strong analytical skills to interpret data and make informed decisions for campaign optimization.

BENEFITS:

• Competitive salary commensurate with experience.
• Health benefits package.
• Collaborative and inclusive work environment that values creativity and innovation.
• Exposure to a diverse range of projects and responsibilities that contribute to overall marketing success.
• Opportunities for professional growth and development through ongoing training and skill-building.