CONTENT STRATEGY MANAGER

Hillcrest Mall; Montreal (administrative region); Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

50% discount on all products

Flexible hours

Advancement opportunities

Family-owned community emphasis

Performance bonuses

Years of service recognition

Innovation program

Referral bonus

Dayforce Wallet pay on demand

Group insurance plan

3–5 paid personal days

2% RRSP employer contribution

Job summary

La Vie en Rose is seeking a Content Manager in Montreal to plan, organize, and execute content strategies that support marketing objectives. You will lead the content team, coordinate visual productions, and ensure consistent, high-quality content across channels to protect and enhance the brand image.

You will oversee production calendars, collaborate with purchasing and marketing, and drive optimization of workflows.

Qualifications

• Minimum 10 years of relevant experience in content, communications, or marketing.
• At least 5 years in team management and leadership.
• Significant experience in retail and brand storytelling.
• Excellent writing skills in English and French preferred.
• Strong ability to train, motivate, and align cross-functional teams.

Responsibilities

• Develop and lead seasonal content strategies and activations aligned with marketing goals.
• Conduct competitive monitoring and analyze market trends to inform content.
• Plan and structure production calendars with internal teams and deadlines.
• Oversee end-to-end content production and ensure timely delivery.
• Optimize workflows and coordinate cross-functional initiatives with purchasing, marketing, digital, and operations.
• Coach and develop the content team, allocating resources effectively.
• Oversee production and updating of product content tools and materials across channels.
• Collaborate with purchasing and marketing to align priorities with business needs.
• Plan photoshoots/video needs and contribute to briefs and quality control.
• Lead inter-team alignment meetings between marketing, e-commerce, product, and studio.
• Act as a content and product expert to support internal teams.
• Maintain brand consistency and protect La Vie en Rose’s image.

Skills

Leadership

Team management

Communication

Creativity

Attention to detail

Project management

Multitasking

Content strategy

Job description

Exclusive job perks:

• 50% discount on all products
• Flexible hours
• Opportunities for advancement within the company
• Being part of a family-owned business committed to the community
• Performance bonuses (in-store sales or management position)
• Recognition program for years of service
• Innovation program to encourage idea sharing
• Referral bonus
• Dayforce Wallet (pay on demand: you’ll be able to access a portion of your pay as soon as your shift ends)

For full-time employees:

• Group insurance plan
• Three (3) to five (5) paid personal days (depending on the position)
• Minimum of 2% employer contribution to your RRSP

Join a diverse and talented team

For years now, we’ve been designing lingerie and swimwear for everyday living. Why do we do what we do? Because we want women around the world to look and feel their best! Join our dynamic team to start a stimulating professional career in a committed and constantly evolving environment.

We’re a proudly local company with more than 5000 employees and more than 300 stores across Canada and in 19 countries around the globe (100 stores).

Purpose of the Role

The Content Manager is responsible for planning, organizing, and executing content strategies to support the company’s marketing and business objectives. They oversee and develop the content team, coordinate visual productions, and ensure the consistency, quality, and relevance of content across all channels. This key role serves as a reference point for information management and directly contributes to protecting and enhancing La Vie en Rose’s brand image.

Key Responsibilities

• Develop and lead seasonal content strategies and special activations in alignment with marketing and business objectives.
• Conduct competitive monitoring and analyze market trends to optimize approaches and support innovation.
• Plan and structure production calendars in coordination with internal teams, setting priorities according to business goals and deadlines.
• Supervise the full content production cycle, from creation to distribution, ensuring quality and timely delivery.
• Optimize workflows and coordinate cross-functional initiatives involving purchasing, communications, marketing, digital, visual merchandising, international, and operations teams.
• Coach, motivate, and develop the content team, strategically allocate resources, and monitor performance.
• Oversee the production and updating of product-related content tools (guides, web content, marketing materials), ensuring accuracy, consistency, and relevance.
• Collaborate closely with purchasing and marketing teams to align priorities and meet business needs.
• Support the planning and guidance of photoshoots and video needs, collaborate with the creative team on briefs, and contribute to quality control of deliverables.
• Lead inter-team alignment meetings and maintain effective communication between marketing, e-commerce, product, and studio teams.
• Act as a content and product expert to support and advise internal teams.

Your Profile

• Versatility and Curiosity: You can juggle multiple projects simultaneously and adapt quickly to shifting priorities.
• Creativity and Passion for Fashion: You bring innovative ideas and know how to transform concepts into engaging content that reflects current trends.
• Leadership and Collaboration: You know how to mobilize your team and work effectively with different teams while maintaining strong and respectful relationships.
• Attention to Detail: Quality, consistency, and accuracy are at the heart of your work, from copywriting to supervising visual productions.
• Effective Communication: You share ideas clearly, listen actively, and ensure information flows smoothly across teams.

Requirements

• Minimum of 10 years of relevant experience in content, communications, or marketing, including at least 5 years in team management.
• Significant experience in retail.
• Demonstrated leadership with excellent communication, influence, and team engagement skills.
• Solid understanding of product development and purchasing processes.
• Highly organized, rigorous, and able to manage priorities.
• Ability to thrive in a fast-paced environment and work under pressure.
• Fluent in both French and English, written and spoken.
• Excellent writing skills.
• Strong creativity and passion for the fashion industry.

Permanent, full-time

#Marketing

The information on this site is for information purposes only and is not intended to have legal consequences. This is an ongoing role rather than a newly created position. La Vie en Rose is committed to employment equity. La Vie en Rose has put in place an adaptation process that provides accommodation for selected candidates for an interview.