Content Strategist

Cohere; Toronto; Remote; CAD 115,000 - 155,000; Full time

Benefits offered by this job

Weekly lunch stipend

Health & dental benefits

RRSP matching, 401K, Pension

Parental Leave top-up (6 months)

Enrichment benefits: arts & culture, +

Education stipend

6 weeks of paid vacation

Remote-friendly with home office + co‑

Job summary

Cohere, a security-first enterprise AI company, is hiring a Content Strategist. We build foundation AI models and end-to-end products for real-world business problems, with offices globally and a Toronto HQ.

The role defines audiences, sets strategic direction across content streams, and builds a measurement framework to prove impact. You will influence pipeline, developer adoption, and brand through data-driven content initiatives.

Qualifications

• 5+ years of experience in content strategy or content marketing.
• Experience with SEO, analytics tooling, and attribution modeling.
• Track record connecting content output to business outcomes.
• B2B or technical industry experience is a strong plus.

Responsibilities

• Define content strategy, pillars and priorities aligned with business goals.
• Build audience segmentation per stream for prospects, developers, and customers.
• Own measurement framework and reporting: SEO/traffic, adoption/engagement, pipeline influence, product content.
• Translate strategy into briefs for Managing Editor and Staff Writer to execute.
• Present content performance and ROI to the Head of Editorial Content and stakeholders.
• Drive content calendar development and planning.
• Explore new content opportunities and channels.
• Present ROI and performance insights to leadership.
• Collaborate with Growth Marketing on messaging strategy.

Skills

Content strategy

SEO

Analytics

B2B experience

Content marketing

Job description

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

Role Summary

The Content Strategist decides what the team makes and why. This role sets direction across all content streams by defining audiences, prioritizing based on business impact, and building the measurement framework that proves (or disproves) the work is paying off.

Core Responsibilities

• Define content strategy, pillars and priorities within each stream, tied to concrete business goals (pipeline generation, developer adoption, retention, brand awareness)
• Build audience segmentation per stream. For example, a prospective customer, a developer evaluating the product, and an existing customer being featured in a case study all need different treatment
• Own the measurement framework and reporting: SEO/traffic for blog and thought leadership, adoption/engagement for developer content, sales-assist and pipeline influence for customer stories, funnel metrics for product content
• Translate strategy into concrete briefs the Managing Editor can schedule and the Content Editor/Staff Writer can execute against
• Present content performance and ROI to the Head of Editorial Content and cross-functional stakeholders
• Drive content calendar development and planning
• Explore new content opportunities and channels
• Present ROI and performance insights to leadership
• Collaborate with Growth Marketing on messaging strategy

Qualifications

• 5+ years of experience in content strategy, content marketing, or a closely related discipline
• Experience with SEO, analytics tooling, and attribution modeling
• Track record connecting content output to business outcomes, not just vanity metrics
• B2B or technical industry experience is a strong plus given the developer content component

Full-Time Employees At Cohere Enjoy These Perks

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits:
• Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.
• Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How And Where We Work

• Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.
• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.
• For those not near an office: a co-working benefit so you can work alongside others in your city.
• Everyone receives a $500 home office stipend to set up your workspace properly.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.

Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process. All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias. If jobs are viewed on other sites then please verify these through our official careers page.

Compensation Range: $115K - $155K