Content & Social Media Coordinator- Little burgundy

Genesco Inc; Quebec; On-site; CAD 45,000 - 65,000; Full time

Job summary

A dynamic retail company in Quebec is looking for a Social Media Coordinator to develop and implement social media strategies that boost brand awareness and engagement. The ideal candidate will create compelling content, manage social media accounts, and engage with the audience. A Bachelor's degree in communication or a related field is preferred, alongside 1+ years of experience in social media management. Bilingual proficiency and a strong grasp of social platforms are essential. This position offers an exciting opportunity in a fast-paced environment.

Qualifications

• 1+ years experience in social media management or similar role.
• Excellent written and verbal communication skills with strong attention to detail.
• Strong understanding of various social media platforms.

Responsibilities

• Develop and implement social media strategies to increase brand awareness.
• Create and schedule engaging content across platforms like TikTok, Instagram, LinkedIn, and Facebook.
• Monitor social media platforms for trends and competitor activity.

Skills

Social media management

Content creation

Community engagement

Bilingual communication

Education

Bachelor's degree in communication, marketing, business or related field

Tools

Photoshop

Illustrator

InDesign

Job description

The Ideal Candidate

We're looking for a dynamic Social Media Coordinator to join our team. In this role, you'll be responsible for developing and implementing social media strategies to increase brand awareness, engagement, and traffic to our digital platforms. You will manage our social media accounts, create compelling content, and engage with our audience to foster a solid community. If you eat, sleep, breathe social media and have a creative flair, we want you on our team!

How You Will Make an Impact

• Assist in developing and implementing social media strategies to achieve organizational goals and objectives.
• Create and schedule social media content across various platforms, including TikTok, Instagram, LinkedIn, Facebook, and others.
• Community management.
• Daily monitoring of all platforms for potential trends, competitor activity, and social listening to inform content strategy.
• Interact with followers, fans, and influencers to build relationships and foster community engagement.
• Collaborate with the marketing team to ensure brand consistency and alignment across all social media channels.
• Assist in the creation of engaging content captions, images, videos.
• Assist in the planning and execution of social media campaigns, including brainstorming ideas, creating content calendars, and monitoring performance.
• Analyze social media metrics to track key performance.
• Stay informed about changes and updates to social media algorithms, tools, and trends.
• Coordinate with internal teams to ensure timely delivery of assets and information for social media campaigns.
• Conceptualize editorial content for the brand's blog.
• Optimize and update the brand's IG shop platform.
• Other related tasks.

Experience and Skills You'll Need to Have

• Bachelor's degree in communication, marketing, business, or any related field is an asset.
• Proven experience (1+ years) working in social media management or a similar role.
• Bilingual.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong understanding of various social media platforms including but not limited to Facebook, Instagram, LinkedIn, Pinterest, and TikTok.
• Knowledge of Photoshop, Illustrator or InDesign is considered as an additional asset.