Content & Organic Growth Specialist

Zenfolio; Toronto; Remote; CAD 60,000 - 70,000; Full time

Job summary

ShootProof, part of Zenfolio, is hiring a Content & Organic Growth Specialist to help photographers find ShootProof. You’ll write blog posts, landing pages, ad copy, social posts, and video scripts, and manage our social channels.

You’ll report to the Content Marketing Manager and collaborate on affiliate projects in a small, tightly‑knit team that values creativity and data. We’re looking for 1 year to 3 years of relevant experience, strong writing, and solid knowledge of portrait photography.

Qualifications

• 1–3 years of experience in content, social media, or community marketing.
• Strong writing ability with humor and ability to craft copy for landing pages or Reddit threads.
• Practical knowledge of client-based portrait photography and relevant struggles.
• You use AI tools for research and planning, but content remains human-authored.
• Knowledge of AI findability (AEO/GEO) and the importance of Reddit/YouTube.

Responsibilities

• Write blog posts, landing pages, ad creative, social posts, and video scripts.
• Create quick graphics and short video edits; collaborate with in-house designers and freelancers.
• Manage posting, scheduling, and engagement across Instagram, Facebook, YouTube, and Reddit; explore new platforms.
• Produce content that AI tools can cite and help improve discoverability.
• Collaborate with Senior Product Marketing Manager on affiliates and third-party content.
• Other tasks as assigned.

Skills

Content marketing

Creative writing

Social media management

AI tooling usage

Video editing

Graphic design basics

Photography knowledge

Job description

Title: Content & Organic Growth Specialist (1 position)

Reports to: Content Marketing Manager - ShootProof

Location: Remote (CAN)

About ShootProof(Part of Zenfolio Inc.)

ShootProof is business software for photographers. We host client galleries and provide tools like booking, contracts, and invoices to support the day-to-day running of a photography studio. We want photographers to build something successful and sustainable doing what they love, and we’re honored to be a part of their journey.

About the Role

We’re hiring a Content & Organic Growth Specialist to help more photographers find ShootProof, whether they’re digging through Reddit or asking ChatGPT which gallery platform to use. You’ll write a lot of what we publish and handle our social channels day to day. The marketing team’s job is to make photographers feel less alone in the unglamorous parts of their work. One of our most-shared recent posts was simply, “my love language is clients who pay on time.” If that makes you laugh (or sounds like something you’d write), you’ll fit right in.

Reporting to our Content Marketing Manager, you’ll have plenty of room to take creative risks knowing if one doesn’t quite land, the team has your back. She sets the direction and reviews the work, and you keep her plugged into the trends and data that make the strategy sharper. You’ll also partner with our Senior Product Marketing Manager on affiliate projects.

Our marketing team is small and close-knit, and we don’t draw hard lines between roles. On any given week you might help a teammate finish a campaign or pick up a quick video edit. We like being on a small team where everyone pitches in and roots for each other’s success.

Note: The application requires submission of a link to your portfolio.

Primary Responsibilities

Make content people stop scrolling

1. Write blog posts, landing pages, ad creative, social posts, and video scripts that sound like a person wrote them (because one did).
2. Make quick graphics and short video edits yourself, and team up with our in-house designers and freelance video editors on bigger projects.

Run and grow our social presence

1. Handle posting, scheduling, and community engagement across Instagram, Facebook, YouTube, and Reddit, with Reddit and YouTube at the top of the list of growth opportunities.
2. Keep tabs on what’s trending and what’s performing, and bring those insights to our Senior Content Manager to help shape strategy.
3. Scout platforms we’re not on yet, like TikTok, LinkedIn, or Pinterest, and pitch us on which ones are worth testing, and how.

Help the right people (and AI) find us

1. When photographers ask AI tools for recommendations, we want ShootProof in the answer. That means writing content that ChatGPT and Google’s AI Overviews can understand and cite, and it also means getting us mentioned in places we don’t control, like Reddit threads, YouTube videos, reviews, and other people’s blogs.
2. Help our Senior Product Marketing Manager turn affiliates into some of our best sources of third-party content. You’ll give them ideas and examples that make their posts and videos about ShootProof worth watching.

Other tasks as assigned

What we’d like to see in our ideal candidate

Must haves:

• You have one to three years of experience in content, social media, or community marketing.
• Really good writing. You’re funny without trying too hard, and you can create copy for a landing page or a Reddit thread (without sounding like the same robot).
• Practical knowledge of client-based portrait photography. You know what struggles keep photographers up at night.
• You use AI tools, and know when to put them down. Everything our audience reads should come from you, but AI is fair game for research and planning.
• You know about AI findability (AEO/GEO), like how AI tools pick their sources and why Reddit and YouTube matter so much.
• You enjoy making simple graphics and editing short videos (and know how to keep them on-brand).

Nice-to-haves:

• You’re a working or former photographer.
• You’ve worked with creators, affiliates, or influencers.
• You’ve helped grow a brand on a new social platform.

Compensation

The salary range for this position is CAD 60,000 to CAD 70,000 (median to high). Total compensation includes salary,annual bonus and comprehensive benefits coverage (Health, vision, dental and RRSP (with matching))from day 1 of employment.

Why you should work with us

We move fast, solve important problems and continuously aim to do and be better. At Zenfolio, the work of every team member matters—whether it’s for our members, company, team, or culture—we all strive to make an impact with ideas that are better, smarter, and more innovative. Our team members make important decisions every day that have direct and tangible impacts on our users.

As a remote-only organization (90+), we care deeply about fostering a company that our team is extremely proud to work for—a healthy organizational culture, competitive salaries, flexible work arrangements, great health benefits and other perks.

We have an amazing team that will be eager to help you succeed in your role and grow in your career.

What to Expect

Selected applicants will be invited for an initial screening with someone from our team, where we will converse about the role and the organization. We usually have 3 rounds of interviews - One 30-minute screening video call, followed by two 60-minute video calls.

Estimated timelines for interviews:

• Round 1: Between 1-3 weeks from the date of application
• Round 2: Between 3-5 weeks from the date of application
• Round 3: Between 6-8 weeks from the date of application

Note: These are estimated timelines. We may be able to complete the rounds faster, or they may get delayed due to unavoidable circumstances.

Please note that while all our roles are remote, we are hiring for this role only in Canada and will not be sponsoring visas for this position. You must be located in and eligible to work in Canada to be considered for the role.

Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Zenfolio, we are dedicated to building a diverse, inclusive and authentic workspace, so if you are excited about this role but your experience aligns differently with some qualifications in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles across Zenfolio.

Zenfolio is proud to be an equal opportunity employer and is committed to building a work environment that is both diverse and inclusive. All qualified applicants are highly encouraged to apply and will receive consideration for employment regardless of race, religion, gender, gender identity or expression, sexual orientation, ethnicity, creed, disability, or age. We are committed to working with applicants requesting accommodation at any stage of the hiring process.