Content Marketing Specialist

eSentire; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading cybersecurity organization based in Canada is seeking a Content Marketing Specialist to create high-quality long-form content and execute SEO strategies. The ideal candidate has 3-5 years of experience and strong communication skills. The role offers flexibility with hybrid work options depending on proximity to the office. Competitive rewards and diverse work culture are emphasized.

Benefits

Comprehensive health benefits

Flexible vacation plan

Equity program participation

Qualifications

• 3-5 years of experience creating and measuring high-quality long-form content.
• Ability to balance storytelling with the science of SEO and data.
• Demonstrated skills in writing and editing long-form content.

Responsibilities

• Perform research on the latest cybersecurity trends for content planning.
• Create and manage an editorial calendar for content production.
• Support SEO strategy by collaborating with the Digital/Web team.

Skills

Content creation

SEO knowledge

Project management

Communication skills

Research

Tools

JIRA

SemRush

AI models

Job description

About This Role:

We are seeking a Content Marketing Specialist to bring our cybersecurity expertise and thought leadership to life across our various organic channels (e.g., blog, video, social media, etc.). The Content Marketing Specialist is responsible for assisting with developing thought leadership content, elevating our AEO/SEO strategy, planning content efforts for supporting key integrated campaigns, and reporting. If you are up to date on the latest content marketing trends, have excellent communication skills, and have a passion for emerging technology, this is the role for you!

Position Responsibilities

• Perform research on the latest cybersecurity trends and what competitors are saying to propose new content ideas for content planning and calendar-building
• Create and manage a team editorial calendar for content planning and production, and perform regular audits for content gap analysis
• Support our AEO/SEO strategy by working hand-in-hand with our Digital/Web team and SEO agency to create content that increases search visibility on native search engines as well as LLMs
• Understand how to use AI within the scope of marketing to create automated workflows, optimize content for SEO by ensuring proper use of metadata, schemas, and other technical elements
• Conduct interviews with our internal stakeholders and author long-form content based on the insights
• Proofread and edit all written content, including deliverables from our freelancers, to ensure that they adhere with our brand voice, style, and tone
• Collaborate with our Social Media contractor to amplify cybersecurity thought leadership and rich media content on social media
• Collaborate with our SEO team and proactively implement best practices to maximize visibility in search results (including following SEO writing best practices, and internal linking)
• Assist with strategic SEO writing/updates by refreshing older content to reflect current messaging
• Analyze content performance data quarterly and make data-driven decisions that will inform the greater content strategy & optimization efforts

Qualifications and Skills

• Previous experience in technology or security-related fields preferred, but not required
• 3-5 years of experience creating and measuring high-quality long-form content
• Strong ability to prioritize work in a demanding, fast-paced environment while managing multiple projects at a time
• Working knowledge of tools such as JIRA, SemRush, and various AI models
• Ability to balance storytelling with the science of SEO and data
• Demonstrated skills in writing and editing long-form content (e.g., blogs, white papers, reports, etc.)
• In-depth knowledge of content optimization and distribution trends / methods

If the successful candidate lives within 50 km of our office in Waterloo, Ontario this will be a hybrid position (Monday and Friday – work from home, Tuesday, Wednesday and Thursday – work onsite). If the successful candidate lives more than 50 km from our office in Waterloo this will be a remote position.

Our Culture and Values

At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes comprehensive health benefits, a flexible vacation plan, and participation in our company-wide equity program, allowing you to share in the success and growth of our organization.

Accommodation

If you have any accessibility requirements during the recruitment process, please reach out to our HR team at [e-mail] and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate email addresses, never from a public email address. We strive to provide a welcoming, respectful, and thorough interview process, providing the candidate with ample opportunity to spend time with the hiring manager, recruiter, and future colleagues face to face, or using a video conference technology.