Content Marketing Manager (Remote Canada)

Directive; Calgary; Remote; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency is seeking a Content Strategist responsible for developing client strategies and managing deliverables. This role requires strong skills in SEO, communication, and project management. Ideal candidates will have agency experience and a genuine enthusiasm for digital marketing. The agency promotes a remote-first work environment with comprehensive benefits, including unlimited PTO, health insurance, and a supportive culture.

Benefits

Unlimited PTO

Medical, dental, vision plans

Annual bonus based on tenure

Annual anniversary trip

Qualifications

• Proven track record implementing SEO principles and content strategy.
• Ability to analyze website traffic and SEO metrics using tools.
• Strong familiarity with relevant industry tools.

Responsibilities

• Create and manage custom client strategies.
• Ensure strategy execution and project management.
• Serve as main interface between clients and the team.

Skills

SEO principles

Content strategy

Communication skills

Analytical insight

Organizational skills

Digital marketing enthusiasm

Tools

Google Analytics

SEMRush

Ahrefs

Google Search Console

Job description

Directive Consulting is the leading B2B performance marketing agency that delivers real revenue—not just leads.

We use Customer Generation (a marketing methodology developed by us) to cut through the noise. Forget MQLs—we’re here to drive pipeline, fuel SQLs, and scale brands that are serious about growth. From Paid Media and SEO to CRO, RevOps, and Go‑To‑Market Strategy, we build marketing engines that win in SaaS and across B2B industries.

We move fast. We think boldly. We are elite. We hire people who challenge the status quo and push campaigns past what’s expected—sparking demand for bold, innovative brands. If you live for performance, love solving hard problems, and want your work to actually mean something, you’ll fit right in.

But here’s the fun part—we don’t just deliver results; we’re shaping the future of marketing. Ready to build something that breaks the mold?

About the Role

The Content Strategist is a crucial, client‑facing role that is responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders. The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.

Please note: internally, this role is titled Account Strategist, Content & SEO.

What You’ll Do

• Strategic Excellence and Best Practices: Strategists create custom strategies and implement best practices to achieve our NSMs. They use the project phase as a foundational moment for building the initial client strategy and then continue to optimize and revise strategies over the client’s lifetime while adhering to Directive best practices.
  • LTV:CAC modeling
  • Customer Generation
  • Share of SERP
  • Content Production
• Work closely with their Associate Director (AsD) when roadblocks arise that impact strategy and goal attainment.
• Display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• Goal Setting: Use available data to set goals for clients during their engagement period. Goals are reviewed and approved by the Associate Director.
  Data sources include Google Analytics, CRM data, SEMRush reporting, and Ahrefs reporting. All goals must be approved by the AsD before presentation to the client.
• Project Management: Ensure that the planned strategy is executed. Use Asana to manage tasks, delegate to Specialists and clients, and meet deadlines. In pods with Project Managers, partner with them to create and assign tasks and communicate due dates to the client.
• Collaborate with content writers and designers to complete content campaigns on time while maintaining quality to client standards.
• Internal and External Communication: Serve as the main interface between clients and the team, building relationships beyond deliverables to become the best consultant for our clients. Proactively communicate timeline expectations, goal attainment progress, and use shared channels (Slack) between bi‑weekly meetings. Communicate internal roadblocks, opportunities for account growth, and changes in clients’ accounts or point of contact.
• Reporting: Regularly report progress and impact to clients. Cadence includes bi‑weekly meetings, monthly reports, quarterly reports, and two bi‑annual business review presentations. In these meetings, report on NSM progress and ongoing deliverables.

What You’ll Bring

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on‑page optimization, and link building.
• Analytical insight: ability to analyze website traffic and SEO metrics using tools like Google Analytics.
• Strong communication skills: comfortable client‑facing and owning relationships with key stakeholders.
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog, and other crawling tools.
• Proven organizational, project, and time‑management skills.
• Genuine enthusiasm for digital marketing, SEO, and content.
• Must have agency experience.
• Must have B2B tech and/or SaaS experience.

Goals

• NSM attainment: 100%
• MRR retention: 96%
• CSAT > 4.2
• Upsells / Cross‑sells / Referrals – look for opportunities for clients to grow. Examples: expanding into another service line such as SEO or Paid Media; increasing budgets within current service lines; requesting referrals at key moments such as a new point of contact or after a high CSAT.

What We Offer

We have a set living wage at Directive.

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents.

Benefits to support the whole person:

• Mental: Access to certified therapists through Spring Health, membership to Headspace.
• Physical: Gympass.
• Time off: Unlimited PTO (2‑week minimum), paid company holidays, your birthday off, end‑of‑year recharge (closed December 24 – January 1), paid parental leave.
• Financial: Traditional and Roth 401(k) with a 3% company match.
• Bonus: Annual bonus based on tenure, which scales in total amount over time.
• Annual anniversary trip with peers and executive leadership for fun and entertainment!

Work Environment Requirements

As a remote‑first company, you’ll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and Slack. In this role, you will be required to operate a laptop computer (PC or Mac), use computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, observe and interpret written and/or verbal communication, have reliable internet access, and display a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require reasonable accommodations in completing this application, interviewing, any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to [e-mail].

Additional Information

At Directive, one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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