Content Marketing Manager | Fluevog Shoes

Fluevog Shoes Australia Pty; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading footwear company in Vancouver seeks a strategic storyteller with at least 5 years of marketing experience. The ideal candidate will manage campaigns using creative content and data insights. Responsibilities include writing engaging copy, managing social media, and collaborating on campaigns with design and retail teams. This in-person role thrives on collaboration and creativity, asking for familiarity with tools like WordPress and Shopify.

Benefits

Collaborative work environment

Dog-friendly office

Opportunities for professional growth

Qualifications

• Minimum 5 years of marketing or communications experience.
• Proven experience with campaign writing across various channels.
• Ability to work closely with marketing, design, and retail teams.

Responsibilities

• Write and edit engaging copy for various marketing channels.
• Manage the social media content calendar and monitor engagement.
• Oversee email and SMS programs to grow engagement.

Skills

Strong copywriting and storytelling skills

Experience managing email and SMS marketing campaigns

Experience with analytics and data-driven decision making

Ability to plan, prioritize, and pivot based on what’s working

A collaborative spirit and a hands-on work ethic

Tools

WordPress

Shopify

Social media schedulers

Job description

We’re after a sharp and strategic storyteller with at least 5 years of marketing or communications experience; someone equally comfortable crafting compelling brand content and diving into the performance side of digital marketing. You’re experienced in building campaigns across channels, writing standout copy, and using data to guide what comes next.

You’ll work closely with our Marketing, Design, and Retail teams to plan campaigns, build community, and add to the Fluevog story. Experience with email and SMS marketing campaigns, content creation, and analytics is a must. If you also know your way around Shopify, WordPress, and a few Meta ads, even better!

This role is perfect for someone who thrives on both creativity and strategy; someone who can take content projects like photography shoots from concept to launch, anticipate bumps in the road, and adjust based on results. Most importantly, you’ll be excited to help tell the Fluevog story, connect with our amazing community, and drive results for the business.

What You’ll Be Doing

• Writing and editing clear, creative, and engaging copy for email newsletters, SMS campaigns, social media, product descriptions, blog posts, and ads

• Managing the social media content calendar and monitoring engagement to ensure consistent, on-brand messaging

• Owning Fluevog’s email and SMS programs: planning, testing, segmenting audiences, and analyzing performance to grow engagement and revenue

• Collaborating with the marketing, design, and retail teams to develop and execute campaign concepts that align with business goals

• Overseeing photography and content production, ensuring creative consistency across channels

• Coordinating with external partners or agencies when needed, ensuring alignment with internal brand and business objectives

• Participating in brainstorming and planning sessions to develop new ideas, content series, and campaign strategies

What You Bring

• Strong copywriting and storytelling skills

• Proven experience managing email and SMS marketing campaigns

• Experience with analytics and data-driven decision making

• Comfort working across creative and technical tools (WordPress, social media schedulers, eCommerce platforms)

• Experience managing photography or content shoots

• Ability to plan, prioritize, and pivot based on what’s working

• A collaborative spirit and a hands-on work ethic! You’re someone who digs in, learns, and adapts

Nice-to-Haves

• Familiarity with Meta ads or digital advertising strategy

• Knowledge of HTML/CSS

• Experience working with external agencies or vendors

• Understanding of customer lifecycle marketing or audience segmentation

As Fluevog continues to grow and update our backend capabilities, there will be more opportunities to connect online and in-store customer journeys, build smarter segmentation, and explore new ways of engaging our community. We’re looking for someone who’s excited by that evolution, who can bring fresh ideas, test new approaches, and help shape what’s next for digital at Fluevog.

Please note that we are an in-person-first team. We like our hands (and feet!) on the product so close to our hearts. While we work remotely occasionally, we can only consider candidates who are already able to commute to our Gastown, Vancouver office.

About Fluevog HQ

Fluevog HQ is an office of hard-working, collaborative, creative, dog-friendly & human-friendly professionals. We are thankful, open-minded, nurture talent, never forget to laugh at ourselves, and take celebrating birthdays and special occasions very seriously. Besides shoes, some of our shared interests include bikes, soccer, sunshine, and donuts.