Content Marketing Manager

1Password; Canada; Remote; CAD 94,000 - 128,000; Full time

Job summary

A leading cybersecurity company is looking for a Content Marketing Manager to create compelling web and ad content that drives engagement. The ideal candidate will have extensive writing experience, particularly in B2B technology, and a strong understanding of SEO and analytics. This remote position will allow you to collaborate with various teams to improve traffic and conversion rates.

Benefits

Comprehensive benefits package

Equity grant

Paid time off

Qualifications

• 5+ years of professional writing experience with a portfolio.
• 2+ years in creating landing pages and ads with a performance mindset.
• Experience in cybersecurity preferred.

Responsibilities

• Craft and optimize web copy for 1Password.com.
• Write and iterate various paid media copies.
• Collaborate with SEO and Analytics for A/B testing.

Skills

Writing experience

B2B technology knowledge

SEO copywriting

A/B testing

Analytics dashboard proficiency

Tools

Google Analytics

Figma

Optimizely

Job description

Overview

About 1Password

At 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information.

If you’re excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.

We’re seeking an experienced cybersecurity writer and strategic content marketer to join our team as a Content Marketing Manager. In this role, you’ll help shape the voice of 1Password for the web and performance channels, crafting high-performing landing pages and ads that convert security and IT decision-makers. Your work will turn complex value into crisp, compelling copy that drives measurable outcomes across our site and paid programs.

As a Content Marketing Manager, you’ll support web and paid media copy end-to-end, from brief and message hierarchy to experimentation and optimization. You’ll partner closely with Performance Marketing, Digital Web Experience, Design, and Product Marketing to plan, develop, and ship campaigns that grow qualified traffic, improve on-site conversion, and accelerate pipeline. You’ll report to our Sr. Editor and collaborate with our Director and cross-functional partners. This is a remote opportunity within Canada and the US.

What we’re looking for

• 5+ years of professional writing experience with a portfolio including web pages and ad creative that shows strong headline/CTA craft and message clarity.
• 2+ years creating web and paid media content (e.g., landing pages, Google/LinkedIn ads) with a performance mindset (CTR/CVR/CPL).
• 2+ years writing for a B2B technology company; cybersecurity experience strongly preferred.
• Demonstrated experience in A/B testing copy and working with analytics dashboards (e.g., GA4, Looker, Optimizely, VWO).
• Comfort writing SEO-aware copy (search intent, semantic coverage) without sacrificing clarity or brand voice.
• Fluency collaborating with performance marketing, PMM, and Digital Web Experience teams; able to work in Figma and CMSes to stage/publish updates.
• Experience guiding AI-assisted ideation while safeguarding voice and accuracy (human in the loop).

What you can expect

• Own conversion-focused web copy for 1Password.com (home page, campaigns, and landing pages), from brief to ship; partner with Creative and Digital Web Experience teams to ensure message-to-visual alignment.
• Write, test, and iterate paid media copy (search, display, paid social, video) with our performance team; produce multiple variants per asset with clear hypotheses.
• Collaborate with SEO and Analytics to A/B test headlines/CTAs, interpret CTR/CVR/lead quality, and scale winning treatments.
• Translate security and identity concepts into simple, human benefits that resonate with diverse buyer personas.
• Contribute to message maps and page briefs: problem/benefit hierarchy, objection handling, and proof (stat, customer quote, analyst cred).
• Maintain and evolve brand voice across short-form surfaces (hero banners, h1/h2s, CTAs, form microcopy, error/empty states).
• Partner with designers in Figma to prototype copy in context, providing rationale and alternatives for stakeholder review and feedback.
• Document and socialize copy guidelines for web/ads, including tone, scannability, and accessibility (readability targets, alt text patterns).
• Leverage AI tools to optimize editorial workflows, streamline content production, and enhance research capabilities.

Compensation and location

USA-based roles only: The annual base salary for this role is between 99,000 USD and 135,000 USD, plus participation in benefits (health, dental, 401k and others), paid time off, an equity grant, and applicable incentive programs.

Canada-based roles only: The annual base salary for this role is between 94,000 CAD and 128,000 CAD, plus participation in benefits (health, dental, RRSP and others), paid time off, an equity grant, and applicable incentive programs.

At 1Password, compensation is aligned with fair market value and internal equity based on experience and skill set.

Our culture

We prioritize collaboration, clear and transparent communication, receptiveness to feedback, and alignment with our core values: keep it simple, lead with honesty, and put people first. We are a team that challenges the status quo, and we value curiosity, adaptability, and delivering results. We actively embrace AI and its evolving role in security and privacy, and expect team members to learn AI best practices and apply them meaningfully in daily work. Remote work is part of our DNA, with travel for in-person engagement common depending on role and responsibilities.

What we offer includes a comprehensive benefits package, growth opportunities, and a remote-first/hybrid-ready environment. Some GTM roles specify in-person hybrid work in Toronto and Austin.

EEO and accommodations

1Password is an equal opportunity employer. We foster an inclusive, diverse and equitable workplace built on trust, support and respect. We welcome all individuals and do not discriminate on gender identity, race, ethnicity, disability, sexual orientation, religion, age, pregnancy, citizenship, or veteran status. Accommodation is available upon request at any point in the recruitment process. If you require an accommodation, please contact the talent acquisition partner.