Content Marketing Manager

Roofr; Remote; CAD 80,000 - 100,000; Full time

Job summary

A leading CRM solutions provider in Canada is on the lookout for a passionate Content Marketing Manager to join their growing team. This is an exciting opportunity to enhance customer engagement through diverse projects, including podcasts and performance metrics. Ideal candidates will have at least 4 years of experience in content creation and a portfolio showcasing their storytelling abilities. This role promises significant growth in a rapidly expanding start-up environment, offering a range of benefits and a strong culture of innovation.

Benefits

Annual company retreat

Flexible time off

Home office setup stipend

Internet and phone allowance

Weekly Friday paydays

Qualifications

• Minimum of 4 years of experience in content creation, marketing, or communications.
• Experience in blue collar tech is a bonus.
• A portfolio of published work in long-form, video/podcast, and blog content.

Responsibilities

• Manage the Roofr of the Month program and engage customers.
• Coordinate and publish a monthly podcast.
• Create various content formats including blogs, infographics, and podcasts.

Skills

Content creation

Storytelling

Podcast management

Project management

Customer engagement

Video editing

Education

4+ years in content creation or marketing

Tools

HubSpot

Descript

Canva

Asana

Job description

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.

We have an amazing culture, strong financials, and best-in‑class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.

At Roofr, we pride ourselves in being at the forefront of the roofing CRM market. We strive to deliver innovative and intuitive products while always keeping customer experience in mind. Our content team is at the forefront of that goal.

Roofr is seeking a new Content Marketing Manager to join our content team as a champion of our customers and long‑form content. You’ll act as a representation of our brand, manage and execute your own projects, tell our customers’ stories to the world, and help to create content that roofers want to read.

We’re looking for a firecracker storyteller who doesn’t just want to run existing programs, but look for ways to make them even better. You should love executing programs as much as you love planning them.

What you’ll get to do:

• Run our Roofr of the Month program: Work with sales, support, and industry experts to identify top‑level Roofr customers to feature as in our ROTM program. You’ll be responsible for cold‑calling customers, finding the best fit for our monthly features, organizing interviews, collecting information, creating landing pages, and more.
• Customer Engagement: Get to know our customers, and build those relationships through the ROTM program, podcast interviews, social media engagement, Reddit posting, and attending events.
• Podcast Management: Coordinate interviews between our host, Pete McKendrick, and industry guests, edit and publish the podcast on a monthly basis at a minimum.
• Strategic planning: Connect project and campaign strategies to company goals, tracking performance and reporting on the outcomes. Adapt and learn from what worked and what didn’t to improve campaign performance.
• Content Creation: Create, write, edit, proofread, and execute a variety of content including customer stories and quotes, testimonials, long‑form content, quote libraries, slide decks, presentations, blogs, social media briefs, infographics, website content, flyers, postcards, podcasts, email, and more.
• Project Management: Work with stakeholders both internally and externally to run your own programs, create content including writing briefs, communicating project needs, providing feedback, creating tasks, managing deadlines, and owning results.
• Content Management: Create strategic content plans that align with company goals, industry trends, product releases, and seasonality.
• Metric Tracking & Recommendations: Track all owned metrics on a weekly basis to discover, recommend, and implement areas of improvement and new opportunities, and to identify channel trends.
• Research & Development: Stay up to date on the latest trends to ensure that content is relevant and engaging to our audience.
• Partnerships & Contractors: Communicate with industry professionals and influencers via social media or email to create and build a strong network, create contracts to develop content, and manage contractors hired to complete any overwork initiatives (web development, blogs, content creation, etc).
• Video Editing: Basic video editing on iMovie, Premiere Pro, and/or Descript to edit podcasts, webinars, help videos, etc.

What you bring to the role:

• A minimum of 4 years of experience in content creation, marketing, or communications.
• A deep respect for the roofing industry and those who work in roofing.
• Experience in blue collar tech is a bonus.
• A portfolio of published work or examples of previous long‑form, video/podcast, blog, and case study content.
• Experience leveraging AI to work smarter in content creation.
• Familiarity with content management systems HubSpot, webflow, etc.
• Good knowledge of Podcast tools like Descript, Riverside, etc.
• Experience with Figma, Asana, Canva, etc also an asset.
• Excellent computer skills with Google Suite.
• Excellent knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, AEO, and GEO.
• Excellent written and verbal communication skills.
• Ability to apply company goals to content strategies.

Compensation band: $80,000.00 - $100,000.00 CAD

🏠 What we offer (US + Canada)

When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:

🏝️ Vacation/Paid Time Off:

• 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
• 1 Friday off per month (we call those our laundry days!)
• Company wide paid shutdown for the week between Christmas and New Years
• Flexible time off
• 80% employer‑paid benefits in the U.S. and 100% employer‑paid premiums for Extended Healthcare and Dental in Canada
• RRSP/401k match
• Generous Parental Leave policy

🤝 Perks:

• We host an annual company retreat with great team building activities
• Ample learning and development opportunities to continue growing your career
• Home office setup stipend
• Internet and phone allowance
• Remote first culture
• Weekly Friday paydays!

🤖 AI Notice

At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.

Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.

And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️

⚠️ Important Notice

We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.

To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.

If you receive any suspicious messages or have questions, reach out to us at [e-mail].

Your safety and security are important to us — thank you for your vigilance!

Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.