Content Manager, North America

BSI; Canada; Remote; CAD 106,000 - 127,000; Full time

Job summary

A leading global standards organization is seeking a Content Manager for North America. This role involves orchestrating content strategy, producing engaging assets, and collaborating across teams to enhance brand authority and market impact. Ideal candidates will have extensive B2B content experience and a solid understanding of technical writing and content strategy. The role offers competitive compensation and opportunities for creative engagement.

Qualifications

• 6+ years of B2B content/editorial experience in professional services.
• Strong portfolio across long- and short-form content.
• Experience writing for technical audiences is a plus.

Responsibilities

• Manage NorAm content calendar and produce persona-based assets.
• Adapt global materials for US & Canada audiences.
• Collaborate with PR on media-ready content.

Skills

Advanced copywriting

Content strategy frameworks

Analytical mindset

Project coordination

Technical writing

Education

Bachelor's degree in Journalism, Marketing, Communications, Business

Tools

Adobe Creative Suite

CMS (e.g., Sitecore)

SEO tools

Workfront

Frontify

Job description

We exist to create positive change for people and the planet. Join us and make a difference too!

Job Title: Content Manager, North America (Assurance)

Location: US or Canada

Orchestrate the America’s content engine. Build authority. Fuel pipeline with content that converts.

BSI’s Assurance division is hiring a Content Manager to lead the development and execution of a regionally relevant content strategy for the US and Canada. You’ll blend creative storytelling, technical writing, and campaign enablement to turn global narratives into persona-driven content that fits local market, sector, and regulatory realities spanning top-of-funnel thought leadership, mid-funnel guides, and bottom-funnel sales enablement. You’ll partner closely with regional marketing, PR, and sector leads (e.g., ISA, Digital Trust, Mobility) to craft assets that build trust, spark interest, and support informed decisions.

If you thrive at the intersection of strategy and craft and love seeing your content move the numbers—this role is for you.

What you’ll own

• NorAm content calendar: Own and manage the integrated editorial plan across email, social (LinkedIn), webinars, website/SEO, and print.
• Full-funnel creation: Produce high-quality, persona-based assets, whitepapers, blogs, case studies, guides, infographics, eBooks, interactive tools, and sales decks.
• Localization that performs: Adapt Campaign-in-a-Box and global materials for US & Canada audiences (language, industry, and regulatory nuance) while maintaining BSI’s voice.
• Messaging frameworks: Build narrative and messaging toolkits aligned to priority sectors and buyer journeys.

How you’ll partner

• Sector & SME alignment: Co-create domain content with sector leads and SMEs across Internal/Supplier Audits, Digital Trust, Mobility, etc.
• PR & thought leadership: Collaborate with PR (internal/agency) on media-ready content, executive bylines, op-eds, and POVs that elevate brand authority.
• Sales enablement: Translate campaigns into practical playbooks, talk tracks, and deck content that help reps advance deals.

How you’ll execute

• Creative oversight: Ensure editorial quality and brand consistency across formats and languages; lead reviews for agency/freelancer work.
• Production excellence: Partner with design, translation, and vendors to deliver polished assets; provide clear briefs and feedback loops.
• Library stewardship: Maintain taxonomies and tagging; keep Frontify/DAM/SharePoint organized so marketing and sales can find and reuse content fast.
• Tools you’ll use: Adobe Creative Suite, CMS (e.g., Sitecore), Workfront, Frontify, and SEO tools; basic video editing a plus.

How you’ll measure success

• Engagement: Views, CTR, dwell time, social interaction, and downloads.
• Influence: MQL assists, contribution to pipeline, and content adoption by Sales.
• Findability: SEO visibility, rankings, SERP CTR, and content discoverability in DAM.
• Velocity & quality: Brief-to-publish cycle time, revision rates, and stakeholder satisfaction.

What you bring

• Storyteller + strategist: Advanced copywriting and AP-style mastery; ability to distill complex topics into clear, compelling narratives.
• Editorial rigor: Strong command of BSI brand/editorial standards; meticulous eye for accuracy and consistency.
• Systems savvy: Comfortable in Adobe CS, CMS, Workfront, Frontify, SEO tools; understands content taxonomy and tagging.
• Collaborative operator: Excellent project coordination and stakeholder management across time zones; culturally attuned and adaptable.
• Data-driven mindset: Uses analytics to iterate format, placement, and story angles for better outcomes.

Qualifications

• Bachelor’s degree in Journalism, Marketing, Communications, Business, or related field.
• 6+ years of B2B content/editorial experience (professional services or regulated industries ideal).
• A strong portfolio spanning long- and short-form (whitepapers, blogs, decks, digital content).
• Experience writing for technical audiences (Quality, EHS, Procurement, Compliance leaders).
• Proven grasp of content strategy frameworks, persona mapping, and B2B buyer journeys.

Language & travel

• Languages: Strong command of English and French (for Canada) preferred; Spanish and/or Portuguese a plus.
• Travel: Up to 10% to support campaign launches, photoshoots, and team activities.

About BSI

BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries.

Compensation

The salary for this position can range from $76K to $90K annually; actual compensation is based on various factors, including but not limited to, the candidate’s competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons.