Content Lead, Social

Scribd, Inc.; Vancouver; Hybrid; CAD 90,000 - 150,000; Full time

Benefits offered by this job

Scribd Flex (flexible work model)

Comprehensive health, dental, and vis​

Paid time off (vacation, sick, hols,冬休

Parental leave and family support

Retirement matching and equity

Learning and development programs

Wellness and home office stipends

Comprehensive access to Scribd suite

Job summary

Scribd, Inc. is seeking a Social Content Lead to build our organic social channels from the ground up, starting with YouTube and LinkedIn. In this hands-on senior role, you will shape strategy, craft repeatable formats, and own the content calendar across channels.

You will source and script content, brief production partners, manage creators end-to-end, and measure performance with native analytics. This role requires 6–8 years in social content and a track record of growing brands.

Qualifications

• 6–8 years in social content, organic channel growth, or content production.
• Proven ability to grow a brand and attract new audiences.
• Experience scripting concepts and directing production partners.
• Strong editorial, writing and governance for cross‑functional teams.

Responsibilities

• Refine Scribd's social channel strategy and audience.
• Design repeatable formats and build channel architecture.
• Own integrated content calendar across organic channels.
• Coordinate with campaigns and community by voice and tone.
• Brief and manage production partners through pre‑production to final cut.
• Analyze performance dashboards and report to leadership.

Skills

Social content strategy

Organic channel growth

Content production

Creator management

Video scripting

Analytics

Sprout Social proficiency

Tools

Sprout Social

Native analytics

Job description

Scribd, Inc. is on a mission to advance human understanding. Our four products — Scribd®, Slideshare®, Everand™, and Fable — help billions of people across the globe move beyond access and into insight, application, and expertise.

Culture at Scribd, Inc.

We support a culture where our employees can be real and be bold; where we debate and commit as we embrace plot twists; and where every employee is empowered to take action as we prioritize the customer.

We believe the best work happens when individual flexibility is balanced with meaningful community connection. Scribd Flex empowers employees to choose the workstyle and location that support their best performance, while committing to intentional in‑person moments that strengthen collaboration and culture. Occasional in‑person attendance is required for all Scribd, Inc. employees, regardless of location.

So what are we looking for in new team members? At Scribd, Inc., we hire for “GRIT.” Traditionally defined as the intersection of passion and perseverance toward long‑term goals, GRIT reflects the mindset we expect from every employee. For us, it also serves as a practical framework for how we work: setting and achieving Goals, delivering Results within your role, contributing Innovative ideas and solutions, and strengthening the broader Team through collaboration and attitude.

This posting reflects an approved, open position within the organization.

About the Role:

Scribd is looking for a Social Content Lead to build our organic social channels from the ground up, starting with YouTube and LinkedIn. This role decides what Scribd makes for organic social, builds the formats that make it repeatable, while also honing in on further driving our creator program. It’s a zero‑to‑one build, not the upkeep of something already running, which means the first six months are about invention: what the channel is for, what the recurring formats are, who’s in front of the camera, etc. This is a hands‑on senior role. You’ll finesse the strategy and then go make the thing.

What You’ll Do:

Channel Strategy & Publishing

• Refine what Scribd’s social channels are for, who they’re for, and what we make for each

• Design a slate of repeatable formats and series rather than a calendar of one‑offs, and build the channel architecture to carry them

• Own the integrated content calendar across organic social channels

• Coordinate with campaign and community management so the channels are running consistently with one voice and tone

• Keep stakeholders aligned from brief to publish

Content Development & Production

• Concept and script content yourself, in detail. We have production partners, but they execute against your thinking, they don’t supply it

• Develop concepts with our in‑house brand design team to land the look, feel, and on‑screen treatment before anything goes to production

• Brief and manage production partners through pre‑production, shoot, and post, direct on set, and own the review cycle to final cut

• Know what each format costs and make the call on what needs a production partner versus what we can shoot, cut, or repurpose internally

Creator Activations

• Source, brief, negotiate with, and manage creators, and build a roster rather than a series of one‑off engagements

• Own the creator content pipeline end to end, from identifying talent through usage rights to delivery

• Develop creator‑led content that runs on our channels and theirs, and know which belongs where

• Work with Legal on contracts, rights, and disclosure

Performance & Iteration

• Define what good looks like per channel, retention and watch time on our channels

• Maintain dashboards in Sprout Social and native platform analytics

• Deliver a monthly read to brand leadership on what’s working, what’s being invested behind, and what’s being cut

• Run tests on formats, content pillars, and cadence, and flag what’s working proactively

Who You Are:

• 6-8 years in social content, organic channel growth, or content production, with time spent building rather than maintaining

• You’ve made content that did more than perform, it brought new people to a brand and changed what they thought about it. You can point to the work and tell us what moved

• You write your own concepts and scripts, and you’ve directed production partners against them rather than waiting for an agency to bring you an idea

• You know what’s good before the numbers tell you, you can say why, and you can defend a call that isn’t the safe one

• You’ve sourced and managed creators directly, including rates, contracting, and usage rights

• Strong editorial and writing judgment

• Proficient in Sprout Social or a comparable platform, and comfortable in native analytics

• Comfortable moving between quantitative performance data and qualitative audience signal

• Bonus: media, publishing, subscription, or creator‑economy category experience

• Bonus: exposure to paid social, you should understand how paid and organic work together even if you’re not buying

Working at Scribd, Inc.

Are you currently based in a location where Scribd, Inc. can employ you?

Employees must have their primary residence in or near one of the following cities. This includes surrounding metro areas or locations within a typical commuting distance:

United States:

Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada:

Ottawa | Toronto | Vancouver

Mexico:

Mexico City

Benefits at Scribd, Inc.

• Scribd Flex (flexible work model)

• Comprehensive health, dental, and vision coverage

• Mental health support and disability coverage

• Generous paid time off, including vacation, sick time, holidays, winter break, volunteer time, and sabbaticals

• Paid parental leave and family support benefits

• Retirement matching and employee equity

• Learning and development programs and professional growth opportunities

• Wellness and home office stipends

• Complimentary access to the Scribd, Inc. suite of products

• Enterprise access to leading AI tools

Get to Know Scribd, Inc.

About Scribd, Inc.
Life at Scribd, Inc.

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Scribd, Inc. is committed to equal employment opportunity regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage people of all backgrounds to apply, and believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.