Content & Insights Coordinator

Giant Tiger; Ottawa; Hybrid; CAD 45,000 - 65,000; Full time

Job summary

A community-focused retailer in Ottawa is seeking a Digital Marketing Specialist to enhance online presence. The position includes responsibilities like preparing digital flyers, conducting quality control, and analyzing website traffic. Candidates should have a diploma in marketing and 1-2 years of digital marketing experience. This role offers a hybrid work arrangement and various benefits including health, dental, and a profit-sharing program.

Benefits

Hybrid work arrangement

Annual Profit-Sharing Program

Health/Dental/Vision Benefits

Store Discount

Employee Tuition Reimbursement Program

Qualifications

• 1-2 years of experience in digital marketing.
• Ability to prioritize and re-prioritize work in a fast-paced environment.
• Strong eye for visual design.

Responsibilities

• Prepare digital flyer code sheets for accurate delivery.
• Conduct quality control on regional flyers.
• Collaborate with Social Media Specialist for content.

Skills

Digital Marketing Experience

Attention to Detail

Collaborative Skills

Organizational Skills

Analytical Mindset

Education

Diploma in Marketing, Advertising, or related field

Tools

Google Analytics

Email Service Providers (ESPs)

Adobe Creative Suite

Job description

Compensation Grade

Grade 2

Job Description

We are a Canadian owned and operated retailer, proud of it, with a strong commitment to the community and over 60 years of success. If you are looking for a challenging and dynamic career, Giant Tiger may be right for you. We believe in opportunities for growth & development, teamwork, and engagement.

Workplace Arrangements

This role will follow a hybrid remote/onsite schedule. Applicants will work on‑site from our Ottawa Head Office, on Walkley Road, 1‑2 days a week for an 8‑5 schedule.

What Giant Tiger Brings

• Work Your Way! Hybrid work arrangement;
• Annual Profit‑Sharing Program
• Health/Dental/Vision Benefits as of day 1
• Store Discount
• Parental Top Up Program
• Employee Tuition Reimbursement Program
• Bursary Program for children of employees
• Onsite Perks: Free parking; Public Transit accessible; 24/7 access to onsite gym; full‑service cafeteria

What You’ll Be Doing

• Prepare and organize digital flyer code sheets by mapping flyer pages, SKUs, and product links, ensuring accurate weekly delivery to Flipp for hosting on Giant Tiger’s website and app.
• Conduct pre‑launch quality control on regional flyers by verifying product links, confirming correct versions and pricing, and coordinating with vendors and internal partners to implement required QA revisions.
• Capture and edit social content in collaboration with the Social Media Specialist, testing and recommending new content formats that bring GTMP priorities to life across key categories.
• Consolidate campaign performance data, including flyer and email heat maps, A/B test results, and competitive monitoring, to identify industry trends and opportunities across channels.
• Provide clear, actionable recommendations based on insights and performance data to guide channel optimizations and future planning.
• Maintain and organize centralized insight libraries, ensuring reports, learnings, and recommendations are current and accessible for use during content and planning discussions.
• Analyze traffic quality by channel to understand how visitors from email, social, flyer, and paid campaigns engage with GiantTiger.com, using these insights to inform audience targeting, content effectiveness, and future campaign planning.
• Source images and visual references to support storytelling decks, photography planning, and creative layout discussions across digital marketing channels.

What You’ll Bring

• Diploma in Marketing, Advertising or a related field
• 1‑2 years of experience in Digital Marketing
• Strong attention to detail and a good eye for visual design
• Self‑starter who can learn quickly and has a strong digital marketing lens
• Analytical and insight‑driven, able to interpret data to inform recommendations
• Ability to collaborate effectively with cross‑functional teams
• Strong organizational skills with the ability to prioritize and re‑prioritize work in a fast‑paced environment

Assets You May Have

• Previous experience with social media and content creation
• Experience using email service providers (ESPs), such as Klaviyo
• Knowledge of the retail and eCommerce industry
• Experience using site analytics tools, such as Google Analytics
• Experience with social media scheduling tools, such as Sprout Social
• Experience with creative and content tools, such as Adobe Creative Suite, Figma, and CapCut, and working collaboratively with graphic designers and copywriters
• Bilingual (English/French) is an asset as this person will edit content for English and French speaking shoppers and stores

Are you interested in this position but don’t meet 100% of the criteria? We want you to apply anyway!

During our recruitment process we are looking for an incumbent that will not only learn and grow in the role, but also contribute to our diverse, equal and inclusive culture.

Equal Opportunity Employer

Giant Tiger is an equal opportunity employer and is committed to fair employment practices. If you require accommodation during the recruitment process, please use the contact information below to request accommodation. These accommodations are designed to remove obstacles without altering the evaluation of a candidate's fit for the role, allowing candidates to fully demonstrate their abilities. This information will be kept confidential, and your right to privacy will be protected.

Thank you for your interest in Giant Tiger, we look forward to reviewing your application!

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