Content Designer

Bank of Montreal; Toronto; On-site; CAD 56,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Accident and life insurance

Retirement savings plans

Job summary

Bank of Montreal is seeking a content strategist to create and manage brand content across digital channels. You will shape the customer journey with structured content, style guidelines, and measurable outcomes.

You will lead research, taxonomy, and governance while aligning with the bank's brand and risk standards. This role involves cross-functional collaboration, data-driven decision making, and ongoing optimization of content for business impact.

Qualifications

• Foundational proficiency in Information Architecture; stakeholder management and agile delivery.
• 4-6 years of relevant experience with a post-secondary degree or equivalent.
• Technical writing/ documentation and data visualization skills welcome.

Responsibilities

• Develop and manage content strategy across channels.
• Collaborate with UX, SEO, and product teams to optimize content.
• Lead content governance, style guides, and taxonomy for brands.
• Conduct user research and usability testing to guide content decisions.
• Analyze content performance and adjust strategies based on analytics.

Skills

Information Architecture

Stakeholder management

Agile Delivery

Design Thinking

Video Production

Digital Fluency

Data Visualization

Writing & Editing

Storytelling

Verbal Communication

Written Communication

Team Collaboration

Analytical Thinking

Data-Driven Decisions

Education

Post-secondary degree in related field

Job description

Application Deadline: 09/04/2026

Address: 33 Dundas Street West

Job Family Group: Customer Solutions

Creates, develops, and executes a brand content strategy taking into account the customer journey and intended customer experience. Contributes to the planning, development and management of content and produces content guidelines, assessments, models, plans, architecture and frameworks. Monitors the target audience’s needs and ensures content for various digital experiences, social media campaigns, surveys, etc. is usable, well-structured, easily found and aligned with organization brand and style guidelines. Applies knowledge of digital properties and platforms to recommend, design and optimize content structure. Defines and develops key brand messages for content. Ensures that appropriate content is shown to a user in the right place and in the best format. Creates and communicates a content value proposition. Establishes content workflow, management and governance. Creates and disseminates content standards documents, such as style, tone of voice, and accessibility guidelines. Prioritizes, plans, delivers, and maintains content for multiple channels and audiences. Carries out user research and usability testing. Creates content models and gives recommendations for taxonomy and metadata. Uses analytics tools to monitor content traffic, engagement, leads and conversions after content is published. Optimizes content in-line with SEO best practices, carries out keyword research. Focus is primarily on business/group within BMO; may have broader, enterprise-wide focus. Exercises judgment to identify, diagnose, and solve problems within given rules. Works independently on a range of complex tasks, which may include unique situations. Broader work or accountabilities may be assigned as needed. Take measured risks while protecting the bank by applying our Risk Management Framework in the execution of your role, in line with our Risk Culture and within our approved Risk Appetite, making sound and risk informed decisions that align to business strategy, protect assets, and adhere to applicable policy documents (Frameworks, Policies, Standards, Procedures and Supporting documents), laws and regulations.

Qualifications:

• Foundational level of proficiency: Information Architecture.
• Stakeholder management.
• Agile Delivery and Development.
• Design Thinking.
• Video Production.
• Digital Fluency.
• Intermediate level of proficiency: Technology Graphic Tools.
• Technical Writing/Documentation.
• Illustration.
• Data Visualization.
• Imaging Tools.
• Media Content and Graphic Designs.
• Multimedia Technologies.
• Writing / Editing.
• Storytelling.
• Verbal & written communication skills.
• Collaboration & team skills.
• Analytical and problem solving skills.
• Data driven decision making.

Typically between 4 - 6 years of relevant experience and post-secondary degree in related field of study or an equivalent combination of education and experience. Technical proficiency gained through education and/or business experience.

Salary: $55,500.00 - $120,000.00 Pay Type: Salaried

The above represents BMO Financial Group’s pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position. BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards.

BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world. As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset. To find out more visit us at https://jobs.bmo.com/ca/en.

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Who we are

We’re proud to be fueling growth and expanding possibilities for individuals, families and businesses. More than 12 million customers count on us for personal and commercial banking, wealth management and investment services. As the 8th largest bank in North America by assets, we provide personal and commercial banking, wealth management and investment services to more than 12 million customers. In Canada, the United States and across the globe, we’ll continue to build, invest and transform to drive performance that serves the good that grows.