Consumer Engagement Marketing - Team Leader

Monster; Toronto; On-site; CAD 45,450 - 60,600; Full time

Job summary

Monster is seeking a Consumer Engagement Marketing Team Leader in Toronto, Ontario, to oversee brand portfolio sampling and local marketing initiatives. This key role involves managing a sizable team, executing marketing events, and enhancing brand loyalty.

Ideal candidates should possess a strong background in event marketing and team leadership, along with excellent communication skills and the ability to multitask effectively. A valid driver's license is mandatory, as some travel may be required.

Qualifications

• 2+ years of Event Marketing/Grassroots/Special Event/Promotions experience.
• 2+ years of team management experience.
• Must have a valid Driver's License with a clean record.
• Excellent problem-solving and critical thinking skills.
• Professional demeanor with strong communication skills.
• Ability to manage multiple tasks effectively.

Responsibilities

• Manage the execution of brand portfolio sampling and local marketing initiatives.
• Lead and manage a team of brand ambassadors.
• Coordinate event processes including logistics and staffing.
• Develop and maintain partnerships with local organizations.
• Manage regional events and budget effectively.

Skills

Event Marketing

Team Management

Problem Solving

Communication Skills

Time Management

Proficiency in Office Software

Tools

Word

PowerPoint

Excel

Outlook

Job description

Position Summary

The Consumer Engagement Marketing Team Leader (CEM Team Leader) is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Consumer Engagement Marketing Manager and is accountable for growing brand awareness and loyalty.

Essential Job Functions

• Collaborate with both Marketing & Sales departments, work closely with the Regional Marketing Manager (RMM) & Events Manager in region/market to customize and execute events/programs aligned with the brands' sampling platforms
• Lead the CEM Street Team Merchandising Initiative in market; communicate monthly retail priorities, collaborate with RM's & TDM's, & coach CEM members in field to drive success
• Recruit, hire, train and manage part time brand ambassadors and maintain a fully operational team year round
• Manage the daily operations of a 15 - 20-person team and coordinate sampling objectives
• Provide consistent direction, coaching and communication to maintain brand accuracy with Monster brand experiences and sampling
• Manage & collaborate with REIGN Team Captain to drive REIGN brand awareness in market including securing on brand events, targeted samplings, & influencer program support
• Research, secure and manage execution of local events and partnerships utilizing CEM event budget
• Plan and manage all aspects of the event process: pre, during and post duties including personnel, product delivery/distribution, transportation, hotel bookings, supplies, insurance (if applicable)
• Actively participates in all regional events with ambassadors
• Increase market knowledge and identify various groups and organizations within the targeted demographic in which to partner
• Diligently prepare and provide tools for ambassadors to create superior customer interactions and flawless event executions
• Execute strategic directions and manage the goals for the assigned region/market
• Adhere to deadlines for administrative tasks including, but not limited to, scheduling, reporting and recapping data for the region
• Manage payroll and timesheets
• Maintain and manage company assets (Storage Facilities, Inventory, Vehicles, Equipment, POS, etc.)
• Respond in a timely manner to management, staff, partners & other key stakeholders
• Manage Quarterly Spend Tracker including all regional CEM expenses & events budget

Position Requirements

• 2+ years of Event Marketing/Grassroots/Special Event/Promotions
• 2+ years of team management experience
• Must have and maintain a valid Driver's License and clean driving record, Drivers Abstract required
• Excellent problem solver and critical thinker
• Professional demeanor with excellent oral and written communication skills
• Strong organizational and time management skills with ability to manage multiple tasks
• Proficient in Word, PowerPoint, Excel & Outlook
• Ability to learn and use new technology that is associated with the job
• Self-Motivated, entrepreneurial and adaptable to changing environments
• Ability to travel 15%+ of the year within the assigned region
• Ability to work on weekends and evenings
• Must be able to lift and/or move up to 40 pounds
• Must be able to pass a criminal background check

Base Pay Range: CAD $45,450 - CAD $60,600