Community Relations Director

Amica Senior Lifestyles; Mississauga; On-site; CAD 100,000 - 125,000; Full time

Job summary

A senior living organization in Mississauga is seeking a Community Relations Director to drive sales and marketing initiatives. This role involves connecting with potential residents, managing marketing events, and exceeding occupancy targets. Ideal candidates have a background in sales and marketing, excellent communication skills, and a passion for serving seniors. The position requires flexible hours, including evenings and weekends.

Qualifications

• Proven relationship selling skills.
• Experience in developing and managing budgets.
• Excellent oral, written and listening communication skills.

Responsibilities

• Responsible for sales, marketing, and promotional activities.
• Exceed monthly occupancy and revenue targets.
• Communicate amenities to potential residents and manage prospects.

Skills

Interpersonal skills

Relationship selling

Communication skills

Budget management

Event planning

Team leadership

Self-motivation

Education

Post-secondary sales and marketing program

Tools

Customer management database

Job description

COMMUNITY RELATIONS DIRECTOR

Amica Credit Mills (Lease Up)

Established in 1996, Amica Senior Lifestyles operates over 30 senior living residences in British Columbia and Ontario, while continuing to grow in select markets. We offer Independent Living (IL), Assisted Living (AL) and Memory Care (MC) lifestyle options, along with Long Term Care (LTC) in BC. We combine expert care with unparalleled premium hospitality and amenities for a personalized senior living experience.

At Amica, our values are at the heart of all we do. We are privileged to spend our days enriching the lives of seniors, their families and each other. We celebrate diverse perspectives, lived experiences, and we are committed to fostering an inclusive environment where everyone feels they belong.

We welcome applicants from all backgrounds, including those of all religions, ethnicities, people of diverse sexual and gender identities and expressions, Black, Indigenous, Racialized People, and Persons with Disabilities.

Become part of a team where you can make a real impact in the lives of others each and every day.

A day in the life of a Community Relations Director

The Community Relations Director is responsible for all sales, marketing and promotional activities related to the awareness and lease of suites within the Community. In this role you will have the drive and motivation to exceed monthly occupancy and revenue targets.

As the Community Relations Director you will have a passion for connecting with people, selling a great product and networking within your community to build your business. You will be responsible for communicating the variety of amenities we have to offer our potential residents, showing them everything there is to love about Amica and putting their mind at ease so they can move in tomorrow! You will be responsible for tours, administration, production of sales reports and prospect management in a timely and efficient manner while ensuring prompt communication with the management team. You will connect with potential prospects while maintaining and updating a fully completed database. Remaining connected with all leads and monitoring the community waitlist will be imperative.

You will work with the General Manager and corporate marketing team to develop and implement marketing and sales plans. As the Community Relations Director you will research, plan, budget and coordinate on-site and off-site marketing events to attract prospects and build relationships that lead to new leases. You will complete post‑activity synopsis and reports to display return on investment.

How do I qualify?

• Graduate of a post‑secondary sales and marketing program or related programs
• Experience in developing and implementing sales and/or marketing plans, public and community relations campaigns and special events
• Excellent interpersonal skills with proven relationship selling skills
• Superior oral, written and listening communication skills
• Experience in developing and managing budgets
• Independent, capable leader who excels in a team environment
• A valid driver’s license

What we are looking for:

• Knowledge of and experience in the seniors’ market, public health sector and private health sector
• Experience in event planning
• Strong computer skills including experience with a customer management database
• Strong planning, organizational and management skills
• Self‑directed, motivated and resourceful, always performing in a highly professional manner
• Demonstrated ability to organize workload and set priorities accordingly
• Ability to work flexible hours (evenings and weekends are required)

Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona‑fide requirements for the open position. Applicants need to make their requirements known when contacted.

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