Community Marketing Lead

Owl Labs Inc.; Vancouver; Hybrid; CAD 72,000 - 120,000; Full time

Benefits offered by this job

Healthcare benefits

RRSP matching

Paid time off (4 weeks) & 5 days

Daily team lunches

Bi-annual off-sites

Job summary

Owl Labs Inc. is hiring a Community Marketing Lead in Vancouver, Canada. This hands-on role shapes Owl’s public presence, drives demand, and builds an engaged community around our AI products.

You will craft narratives, launch bold campaigns, and amplify our brand across digital channels, events, and thought leadership platforms. The role emphasizes ownership, creativity, and measurable impact, with responsibilities spanning content, social channels, events, and partnerships.

Qualifications

• 4 to 8 years in marketing, demand generation, or digital marketing (B2B SaaS or enterprise tech is ideal)
• Proven ability to build community & acquisition programs from scratch
• Strong experience with social platforms including LinkedIn, Reddit, and X, multimedia-editing platforms, and analytics platforms
• Exceptional storytelling and communication skills that turn technical ideas into excitement
• Comfortable running events and trade-shows independently
• Creative, analytical, and highly autonomous
• Thrives in a fast-moving environment with high freedom and responsibility

Responsibilities

• Grow communities around AI innovation, decision intelligence, and emerging technology
• Participate in online and offline spaces where our prospects and influencers gather
• Curate discussions, share insights, and elevate Owl’s voice across frontier-AI conversations
• Collaborate with product and leadership to translate complex AI systems into compelling narratives
• Produce mixed-media content including podcasts, workshops, short-form videos, and micro-content
• Own Owl’s presence at conferences, summits, and trade-shows from strategy to execution
• Design modern and engaging event experiences that attract high-value audiences
• Run pre-event hype and post-event follow-up campaigns that convert conversations into opportunities
• Identify speaking opportunities, sponsorships, and partnerships that elevate visibility
• Build and execute organic social campaigns for LinkedIn X, Reddit, etc., for exposure and lead generation
• Engage with influencers, community members, and users for brand exposure and sentiment management
• Assist with producing landing pages, funnels, lead magnets, and digital assets for community & social engagement
• Operate with a test, measure, and iterate mindset using data and analytics
• Help ideate and execute standout campaigns for product launches, partnerships, and market insights
• Create high-quality visuals, videos, animations, and content assets
• Develop storytelling campaigns that differentiate Owl.co in a crowded AI landscape
• Track and analyze performance across channels and report insights clearly
• Run structured A/B tests and continuous optimization cycles
• Align with sales on lead quality, routing, and attribution

Skills

Community building

Demand generation

Storytelling

B2B SaaS marketing

Events management

Tools

Multimedia editing tools

Analytics platforms

Job description

We’re building appliedAI systems for high‑stakes, real‑world decisions. Our platform ingests and reasons over large, messy data to surface evidence with hard constraints around fairness, auditability, and low bias.

The single gnarliest, most impact‑heavy place this problem shows up is in insurance claims, so that’s where we’re deployed today, running in production at some of the largest carriers in North America.

As our Community Marketing Lead, you are an architect and engine of Owl.co ’s top‑of‑funnel growth. This is a hands‑on, individual‑contributor role with high ownership, high creativity, and high impact. You will shape Owl’s public presence, generate demand, and build an engaged community around our AI products.

You will launch bold campaigns, craft compelling narratives around Owl’s technology, and amplify our brand across digital channels, thought leadership platforms, and major industry events.

If you want to be the person who makes noise, creates momentum, and drives adoption of breakthrough AI systems, this role is yours.

Key Responsibilities

Community and Thought Leadership

Grow communities around AI innovation, decision intelligence, and emerging technology

Participate in online and offline spaces where our prospects and influencers gather

Curate discussions, share insights, and elevate Owl’s voice across frontier‑AI conversations

Collaborate with product and leadership to translate complex AI systems into compelling narratives

Produce mixed‑media content including podcasts, workshops, short‑form videos, and micro‑content

Events and Trade‑shows

Own Owl’s presence at conferences, summits, and trade‑shows from strategy to execution

Design modern and engaging event experiences that attract high‑value audiences

Run pre‑event hype and post‑event follow‑up campaigns that convert conversations into opportunities

Identify speaking opportunities, sponsorships, and partnerships that elevate visibility

Social Media Growth

Build and execute organic social campaigns for LinkedIn X, Reddit, etc., for exposure, lead generation, content distribution, promoting thought leadership

Engage with influencers, community members, and users for brand exposure, community‑building, conversion, and user‑sentiment management

Assist with producing landing pages, funnels, lead magnets, and digital assets for community & social engagement

Operate with a test, measure, and iterate mindset using data and analytics

Creative Campaigns

Help ideate and execute standout campaigns for product launches, partnerships, and market insights

Create high‑quality visuals, videos, animations, and content assets

Develop storytelling campaigns that differentiate Owl.co in a crowded AI landscape

Analytics & Optimization

Track and analyze performance across channels and report insights clearly

Run structured A/B tests and continuous optimization cycles

Align with sales on lead quality, routing, and attribution

Requirements

4 to 8 years in marketing, demand generation, or digital marketing (B2B SaaS or enterprise tech is ideal)

Proven ability to build community & acquisition programs from scratch

Strong experience with social platforms including LinkedIn, Reddit, and X, multimedia‑editing platforms, and analytics platforms

Exceptional storytelling and communication skills that turn technical ideas into excitement

Comfortable running events and trade‑shows independently

Creative, analytical, and highly autonomous

Thrives in a fast‑moving environment with high freedom and responsibility

Industry Leaders: Our technical leadership comes from Meta, Microsoft, X, and Goldman Sachs, bringing world‑class expertise to our agile team.

Market Leadership: We hold the largest market share in our space, offering aproven ROIand maintaining a100% customer retention rate, with renewals consistently doubling their previous terms.

Lean & Impact Driven Team: Our small, nimble team makes swift decisions and encouragesdirect communication and innovationthrough a flat organizational structure. You’ll make real, meaningful contributions right from the start.

Established Product‑Market Fit: AI‑Driven Product that helps shape an AI‑powered enterprise solution for insurance companies across the US and Canada.

Healthcare benefits:we cover 100% of the premiums for you and your family (medical, dental & vision)

RRSP matchingto help you save for your future

Recharge:4 weeks of paid time off & 5 additional personal/sick days

Daily teamlunches

Bi‑annual off‑sites:we’ll make sure everyone at Owl has an opportunity to can hang out with teammates IRL at least twice a year

Salary Range: $80,000-$120,000 CAD

Our salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects a range target for new hire salaries for the position and could be higher or lower based on a multitude of factors, including job‑related skills, experience, location, and relevant education or training.