Communications Specialist

The Salvation Army International; Toronto; On-site; CAD 58,531 - 73,174; Full time

Benefits offered by this job

Flexibility at work

Health and dental benefits

Paid vacation and sick time

RRSPs

Opportunities for skill expansion

Job summary

The Salvation Army in Canada seeks a Communications Specialist to bring creativity to life by developing campaigns and content across channels—articles, videos, reports, social media, and visual assets—to inform, engage, and grow our communities.

You’ll manage calendars, edit copy, coordinate interviews and imagery, monitor performance, and collaborate on campaigns from concept to delivery, ensuring timely, accessible, and impactful storytelling that strengthens our brand and mission.

Qualifications

• Bachelor's degree in journalism, communications, marketing, or related field.
• 3–5 years in public relations/writing/communications/web/social media in an organizational setting; nonprofit experience is a plus.
• Strong social media know-how and ability to manage multiple accounts accurately.
• Excellent writing skills for print and digital; effective communicator in written and verbal form.
• SEO and web analytics knowledge to improve content impact.

Responsibilities

• Champion brand with creative marketing initiatives across channels.
• Bring stories to life via articles, videos, reports, social media, and other content.
• Manage calendars, edit, proofread, and curate high-quality images.
• Coordinate interviews, photos, and narratives for diverse audiences.
• Manage online presence: social channels, conversations, community support.
• Create campaigns around awareness days, events, and partnerships.
• Analyze performance data and propose fresh approaches.
• Collaborate on creative projects from concept to delivery, including event coverage.
• Protect and strengthen the brand by managing assets and release forms.

Skills

Storytelling

Written communication

Content strategy

Social media management

Analytical mindset

Education

Bachelor's degree in Journalism/Communications/Marketing

Tools

WordPress

Adobe Suite

Hootsuite

Job description

Who We Are For more than 130 years, The Salvation Army has served people in need in communities across Canada and Bermuda. Building on our roots as a world-wide Christian church, each year we help more than 2 million people, providing necessities such as food, clothing and shelter. In addition, we support people experiencing unemployment, addiction and family challenges. We continually adapt and innovate to meet emerging needs and live out our mission, vision and values of hope, service, dignity and stewardship. As a faith- and values-based organization, we hire and serve people of all backgrounds and walks of life - there is a place for everyone to belong here.

Mission Statement

The Salvation Army exists to share the love of Jesus Christ, meet human needs and be a transforming influence in the communities of our world.

Job Description

Position Purpose: As a Communications Specialist, you’ll bring creativity to life by developing impactful campaigns and content for The Salvation Army. From crafting stories and marketing materials to exploring design, videography, and visual assets, you’ll play a hands‑on role in shaping how we inspire and connect with our communities.

Key Accountabilities

• Champion our brand by driving creative marketing initiatives that strengthen The Salvation Army’s voice in communities.
• Bring stories to life through articles, videos, reports, social media, and other content that inspire and engage.
• Keep communications sharp and accessible by managing calendars, editing, proofreading, and curating high-quality images.
• Shine a spotlight on impact by coordinating interviews, photos, and narratives that connect with new and diverse audiences.
• Be the voice of The Salvation Army online—managing social channels, sparking conversations, and building community support.
• Create meaningful campaigns tied to awareness days, events, and partnerships, ensuring content is timely and impactful.
• Use data to make a difference by monitoring performance, analyzing results, and recommending fresh approaches.
• Collaborate on creative projects from concept to delivery, providing event coverage and dynamic multimedia content.
• Protect and strengthen our brand by managing creative assets, equipment, and release forms with care and compliance. Other duties as assigned.

Education and Experience Qualifications

• You have a bachelor's degree in journalism, Communications, Marketing, or other related discipline.
• You have three (3) to five (5) years related public relations/writing/communications/web/social media experience in an organizational setting, with previous non‑profit experience an asset.
• You have a strong grasp of social media best practices and can creatively manage multiple accounts with accuracy.
• You’re a natural storyteller who knows how to engage audiences using different formats and tactics.
• You understand SEO and web traffic metrics, using them to make content more impactful.
• You’re comfortable with tools like Microsoft Office, WordPress, Adobe Suite, Hootsuite, and social media platforms.
• You learn new applications quickly.
• You have excellent writing skills, with the ability to craft clear, engaging content for both print and digital.
• You’re an effective communicator who shines in both written and verbal interactions.
• You’re highly organized, analytical, and able to juggle multiple projects while solving problems on the go.
• You thrive in a team setting, adapt easily to shifting priorities, and deliver under tight deadlines.
• You bring positivity, initiative, and a solutions-focused mindset to every challenge.
• You share and support The Salvation Army’s mission, vision, and values, with flexibility to travel or work outside regular hours when needed.

Compensation

The target hiring range for this position is $58,531.20 to $73,174.40 with a maximum of $87,817.60. Placement in the salary range will be based on factors such as market conditions, internal equity, and candidate experience, skills, and qualifications relevant to the role.

The Salvation Army will provide reasonable accommodation upon request. Please email [e-mail] if you have a need for any accommodation and we will be pleased to discuss this with you.

Benefits

• flexibility at work
• health and dental benefits
• paid vacation and sick time
• RRSP’s
• opportunities to expand skills and advance careers as part of a culture of continuous learning and growth

We deeply value the relationships we build in the workplace, as well as the opportunities given to us such as the potential to experience flexibility at work, receive health and dental benefits, paid vacation and sick time, RRSP’s, as well as to expand our skills and advance our careers as together we build a culture of continuous learning and growth.

There is a place for everyone to belong at The Salvation Army.