Communications Manager

Fire & Flood Emergency Services Ltd.; Alberta; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading emergency services company in Alberta is seeking a Communications Manager to develop strategies that promote company success. The role includes managing a team, overseeing marketing initiatives, and collaborating across departments. Candidates should have at least 5 years of experience and a bachelor's degree in a relevant field. Apply today to help drive our communication efforts forward.

Qualifications

• Minimum 5 years of proven experience in communications or marketing.
• Strong knowledge of communications and marketing principles.
• Excellent analytical skills and ability to interpret data.

Responsibilities

• Develop and implement strategies to promote the company.
• Oversee communications and marketing initiatives.
• Manage a team and collaborate with cross-functional teams.

Skills

Leadership

Analytical skills

Effective communication

Creative thinking

Education

Bachelor’s degree in Communications, Marketing, or related field

Job description

Overview

POSITION OVERVIEW

The Communications Manager is responsible for developing and implementing effective strategies to promote and enhance the success of the company. You will play a key role in driving revenue growth, increasing market share, and building strong stakeholder relationships. You will oversee communications and marketing initiatives company-wide, manage a team, and collaborate with cross-functional teams to achieve business objectives.

Strategy & Business Development

• Develop comprehensive communications and marketing plans and strategies to meet organizational goals and objectives.
• Conduct research and analysis to prioritize target markets and audiences. Monitor the competitive landscape and protect intellectual property.
• Create and execute strategies for effectively communicating with and marketing to priority markets and audiences.
• Identify emerging trends and opportunities for innovation and market penetration. Create go-to-market and in-market marketing & communications strategies.

Brand Management

• Develop and maintain brand identity and positioning in line with overall marketing and communications strategy.
• Create, communicate and uphold overarching and market-specific key messages.
• Ensure brand and messaging consistency across assets, channels and materials.

Creative and Content

• Develop and implement creative strategies and assets across channels. Adapt tactics and assets for individual markets and audiences.
• Track, communicate, and archive deployment information.
• Oversee website and social media management. Track and analyze traffic and engagement.
• Stay up-to-date with trends and technologies, and apply them for improved effectiveness.

Campaigns

• Assess opportunities for advertising, paid PR, sponsorships and community initiatives. Make recommendations based on budget and alignment with business strategy and objectives.
• Plan and execute communications and marketing campaigns.
• Coordinate with colleagues and partners to develop collateral and materials that effectively communicate technical concepts to a range of audiences.

Events

• Plan and execute events, including capabilities demonstrations and other events the company is hosting or sponsoring.
• Maintain brand integrity via appropriate merchandise selections.
• Monitor effectiveness and participate in related “After Action Reviews”.

External Communications

• Prepare presentation, speech materials and letters for senior leadership.
• Monitor materials and presentations prepared by other departments to ensure consistency in corporate messaging and communications strategy.
• Assist with the preparation of pitches, tenders, bids and Requests For Proposal as needed.

Media Management

• Oversee media relations. Develop and manage media relationships.
• Identify and create appropriate media opportunities for the company.
• Respond to media inquiries in a timely and professional manner.
• Write and distribute media assets, including press releases, key messages, Q&As and 1-pagers.
• Coach and accompany spokespersons for media interviews and interactions. Maintain media coverage archive.

Personnel Management

• Lead a team of professionals. Set performance objectives, provide feedback, and support career development.
• Identify, hire and manage third-party agencies, vendors and contractors as applicable.
• Foster a collaborative and high-performance work culture within the team.

Stakeholder Collaboration

• Collaborate with cross-functional teams, including business development, operations & logistics, training, events, finance & administration, to align activities with business objectives.
• Build and maintain relationships with key stakeholders, public service contacts, customers, and industry influencers.

Qualifications

• Minimum 5 years of proven experience, preferably in a similar industry or sector.
• Bachelor’s degree in Communications, Marketing, Business Administration, or a related field.
• Strong knowledge of communications and marketing principles, strategies, and best practices.
• Demonstrated expertise in messaging creation and deployment.
• Excellent analytical skills and ability to interpret data and insights.
• Strong leadership and team management abilities.
• Effective communication and interpersonal skills.
• First-class writing and presentation skills.
• Creative thinking and problem-solving capabilities.
• Ability to work under pressure and meet deadlines.

This is a full-time, in-office position based at our corporate headquarters in Red Deer, Alberta. Some travel may be required.

To apply, please send your resume to [e-mail]