COMMUNICATION STRATEGIST, FRENCH THEATRE

National Arts Centre; Ottawa; On-site; CAD 55,000 - 75,000; Full time

Job summary

A prominent cultural institution in Ottawa seeks a Communications Strategist for its French Theatre. The role involves developing compelling content, communication strategies, and overseeing the performance of these efforts to enhance national awareness. Candidates should have at least 3 years of experience and superior French language skills. Understanding of social media and project management is essential.

Qualifications

• Minimum of 3 years of relevant experience in communications.
• Ability to communicate in both official languages.
• Strong project management skills.

Responsibilities

• Create and disseminate engaging content for target audiences.
• Develop and implement communications strategies.
• Report on the impact of communication strategies.

Skills

Strong storytelling skills

Superior French language skills

Knowledge of social media tactics

Strong attention to detail

Excellent interpersonal skills

Strong project management skills

Creative and analytical thinking

Education

University degree in communications or journalism

Tools

MS Word

PowerPoint

Excel

Job description

Key Activities

Reporting to the Director of Communications, the Communications Strategist, French Theatre, is responsible for the overall storytelling for the NAC’s French Theatre. A strong writer and content creator, the Communications Strategist will also oversee the development, production and implementation of communications strategies, online stories, web content, social media, and media relations to increase awareness of programs and special projects among its key stakeholders, target audiences, and Canadians in the National Capital Region (NCR) and across the country.

Working in close collaboration with the NAC’s French Theatre team, the Communications Strategist will plan and create content and stories for dissemination through various channels, including the NAC website, newsletters, social media, reports, and targeted communications to stakeholders.

The Communications Strategist will report regularly on the impact of their work, including results with earned media, and social media and web content performance to measure and evaluate the effectiveness of strategies.

Duties include, but are not limited to :

• Leverage strong storytelling skills to create and disseminate engaging content that resonates with target audiences;
• Write persuasive and compelling content, including online stories, newsletters, reports, social media posts, press releases, web content, projects / events credits and descriptions, letters, video scripts and other communications, as required;
• Develop, implement and monitor communications strategies, including impacts and reports;
• Increase national awareness of NAC French Theatre through earned, owned and social media;
• Work closely with NAC internal teams to develop and nurture strong communications networks in order to effectively engage with stakeholders in the NCR and across Canada;
• Plan and execute in-person and online announcements and initiatives;
• Generate reports and presentations for internal communications purposes, for audiences that include NAC Senior Management and the NAC Board of Trustees.

Skill Requirements

• University degree in communications, journalism, or a related field and a minimum of (3) years of relevant experience;
• Superior French language skills;
• Ability to communicate verbally in both official languages (public speaking, public and media relations) and in writing (copy, editing and storytelling);
• Strong knowledge of social media tactics (Facebook, Twitter, YouTube, Instagram);
• Ability to draft and conceptualize multiple methods of communication (press releases, web content, newsletters, video scripts, correspondence, etc.);
• Strong attention to detail;
• Ability to work in a team and on occasion, take on a leadership role;
• Demonstrated initiative and sound judgment;
• Astute ability to prioritize, with efficient decision-making and demonstrated ability to work under pressure while managing tight deadlines;
• Excellent interpersonal skills and capacity to manage the demands of multiple stakeholders;
• Strong project management skills;
• Creative and analytical thinking;
• Proficiency in using MS Word, PowerPoint and Excel;
• Knowledge of the performing arts in general;
• Passionate about the performing arts.