Commercial Director

Insight Global; Toronto; Remote; CAD 150,000 - 200,000; Full time

Job summary

A leading staffing agency is seeking a Commercial Director for a 12-month remote contract in the consumer product e-commerce sector. The ideal candidate has over 8 years of experience in brand development and DTC eCommerce, along with expertise in creating go-to market strategies. Key responsibilities include increasing brand awareness and developing business cases to support initiatives. This position offers a competitive hourly rate of $60 to $90.

Qualifications

• 8+ years' experience, ideally growing brands from the ground up.
• 3+ years' experience working within DTC eCommerce.
• Experience creating go-to market strategies for consumer brands.

Responsibilities

• Develop business cases to support company initiatives.
• Increase overall brand awareness by partnering with local businesses.
• Lead strategies to grow the brand and product across Canada.

Skills

Brand development

DTC eCommerce experience

Market strategy creation

Online funnel understanding

BI tools experience

Tools

Looker Studio

Tableau

Shopify

Job description

Logistics

Role Type: 12-month Contract w / Possibility of Extension or Conversion to Permanent, Full-Time

Role Environment: Remote

Hourly Rate: $60-to-$90 / hr

Job Description

Day-to-Day

Insight Global is looking for a Commercial Director to join our client in the consumer product e-commerce industry on a 12-month contract. This is a fully remote role and has the possibility of extending beyond the initial 12-months or converting to a permanent, full-time employee. The successful candidate should have a minimum of 8-years of experience and come from a Direct-to-Consumer or eCommerce background. Within the role, you'll be taking the brand from ground zero and leading strategies to grow the brand and product across Canada. You should also understand the drivers of an online funnel and how a customer will move through those different funnels to be a loyal customer to build a community. Your main goal in the role is to develop business cases to support company initiatives and increase the overall brand awareness by partnering with local businesses. You should have experience with BI tools such as Looker Studio or Tableau to be able to interpret market data and brand consensus. It would be a plus if the successful candidate has prior experience within Shopify.

Must Haves

• 8+ years' experience, ideally growing brands from the ground up
• A minimum of 3-years' experience working within DTC eCommerce
• Experience creating go-to market strategies for consumer brands
• Strong knowledge of the drivers of online funnels and how customers move through those funnels to be repeat customers
• Experience working within BI tools such as Looker Studio or Tableau

Plus

• Hands on experience working within Shopify