COMM O 21R - Marketing and Social Media Specialist

Government of British Columbia; Victoria; Hybrid; CAD 71,000 - 82,000; Full time

Job summary

A governmental organization in Victoria, Canada is seeking a Marketing and Social Media Specialist. This role involves crafting effective marketing strategies, developing engaging content across social media platforms, and enhancing the organization's digital presence. Candidates should have a degree in marketing or a related field, along with three years of relevant experience. The position supports flexible hybrid work and offers an opportunity to make a meaningful impact through communication efforts.

Benefits

Flexible work model

Inclusive workplace environment

Qualifications

• Three years of related experience in communication or marketing projects.
• Experience creating marketing and communication materials.
• Digital content production experience across various channels.

Responsibilities

• Execute digital marketing and social media strategy.
• Create engaging social media content for multiple platforms.
• Collaborate on campaigns to support internal engagement.

Skills

Creative storytelling

Digital marketing strategy

Interpersonal skills

Content creation

Analytical thinking

Education

Diploma or degree in marketing or a related field

Tools

M365

Hootsuite

Google Analytics

Facebook Business

Job description

Marketing and Social Media Specialist

Classification: Communications Officer R21
Salary Range: $71,853.58 to $81,702.30 per annum
Union/Excluded: BCGEU
Security Screening: Required
Job Type: Regular full time
Additional Info: An eligibility list to fill future vacancies may be established. Testing may be required.

We are seeking a Marketing and Social Media Specialist to join our team in VICTORIA, British Columbia, Canada.

Are you a creative storyteller with a strategic mindset? As our Marketing and Social Media Specialist, you’ll be at the heart of crafting and delivering impactful marketing and communications that showcase the value of BC Pension Corporation and the pension plans we serve.

You’ll develop marketing strategies for multi-channel campaigns and create engaging content to enhance our social media presence. As a key member of our marketing and communications team, you’ll play a pivotal role in shaping how we connect with our audiences—both internally and externally. If you love blending creativity with strategy to make a real impact, this role is for you.

Hybrid Work Model

This position is located in our Victoria, BC office. You will have the flexibility to work part of the time on-campus and part of the time off-campus. The requirement for on-campus presence is a minimum of 40% of your schedule in a month.

Additional requirements are determined by the role functions and operational needs of each business area.

Responsibilities

Drive Our Digital Presence: Help shape and execute our digital marketing and social media strategy, aligning content with our corporate goals and values.

Create Engaging Content: Craft and publish compelling posts for Instagram, LinkedIn, and YouTube that inform, inspire, and spark positive conversation.

Champion Our Talent Brand: Collaborate on our employee value proposition and develop messaging that showcases what makes us a great place to work.

Boost Internal Engagement: Find innovative ways to promote key initiatives and events to employees, building a stronger internal culture.

Collaborate on Creative Campaigns: Work closely with our in-house creative team and external partners to ensure brand consistency and a unified voice across all channels.

Manage Campaigns from Start to Finish: Recommend budgets and timelines, monitor progress, and adjust as needed to keep projects on track and impactful.

Measure What Matters: Track campaign performance, analyze results, and make data-driven decisions to optimize outcomes.

Build Strong Relationships: Foster connections with leadership, colleagues, and stakeholders to support communication goals.

Stay Ahead of the Curve: Keep up with the latest digital trends and tools, and bring fresh ideas to enhance our marketing efforts.

Tell Stories That Stick: Plan, write, and produce content—including photos, videos, and stories for social media and email campaigns.

Host Live Social Events: Lead interactive sessions like “Ask Me Anything” events to engage audiences in real time.

Foster a Positive Online Community: Monitor and respond to social media comments in a way that reflects our inclusive and respectful values.

Qualifications

Must have

• Diploma or degree in marketing, communications, public relations, business, or related field. An equivalent combination of education, training, and experience may be considered.
• Three years of related experience in a corporate work environment that includes:
  • Experience leading communication or marketing projects or initiatives, including client consultation, planning, implementing, monitoring and evaluating success
  • Experience creating a variety of marketing and communication materials including plans, campaigns, reports, correspondence, and presentations
  • Experience producing content across web, social media, and other digital channels
  • Experience with M365 and social media management platforms (e.g., Hootsuite, Sprout Social)
  • Experience with web and social media analytics and reporting
  • Experience with Facebook Business, Google Analytics 4, Google AdWords and LinkedIn Marketing
  • Experience managing an online community, including comment moderation and tactics to promote positive engagement with a brand

Nice to have:

• HTML/CSS skills to integrate social media content into websites
• Content management systems such as Cascade and WordPress

Knowledge, Skills and Abilities

• Knowledge of general communications principles, concepts and methodologies including issues management, social media, media relations and media production
• Excellent oral and written communication skills; able to write clearly for a variety of audiences and channels
• Demonstrated social media management fluency
• Strong interpersonal skills and able to work collaboratively with colleagues, staff, leadership, and contractors
• Ability to consult with clients to assess needs, gather requirements, provide options and recommendations
• Demonstrated ability to plan, organize, establish priorities, and complete deliverables with accuracy and on time
• Able to work independently, managing multiple projects simultaneously in a fast‑paced environment
• Ability to exercise good judgment, critical thinking, and problem-solving skills.

Application requirements

Cover letter: Please do not submit a cover letter; it will not be reviewed.

Resume: A resume is required as part of your application. Ensure your resume includes your education, the start and end dates (month and year) of your employment, and any relevant information that relate to the job requirements.

Questionnaire: As part of the application process, you will be prompted to complete an online questionnaire to demonstrate how you meet the job requirements. Responses will be used to shortlist applicants against the job requirements. Please allow approximately 15 minutes to complete this questionnaire.

Applications will be accepted until 11:59 pm PST on the closing date. Late applications will not be considered.

Diversity & Inclusion

BC Pension Corporation is an equal opportunity employer committed to establishing an inclusive, equitable, and accessible environment for all. All qualified applicants will receive consideration for employment without regard to race, national origin, age, religion, disability, sexual orientation, gender identity or expression, marital status or any other basis protected by applicable law.

We are committed to ensuring that reasonable accommodations are made available to persons with disabilities during the recruitment, assessment and selection processes and will provide reasonable accommodations upon request. If you require assistance or accommodation due to a disability, please email us at [e-mail].

Thank you for your interest in working with us. We will let you know about your status in this competition as soon as possible. If you have questions about this opportunity, please email us at [e-mail].