COMM O 18R - Social Media Specialist

Government of British Columbia; Burnaby; Hybrid; CAD 50,000 - 70,000; Full time

Job summary

A provincial government agency is seeking a Social Media Specialist to collaborate on digital content strategies and execute social media campaigns. Ideal candidates will have experience in marketing or communications and a strong background in social media management. This role is based in Burnaby, Canada and supports the agency's goals through effective online engagement.

Benefits

Flexible work arrangements

Competitive benefits

Career development opportunities

Qualifications

• Minimum two years recent experience in a related field.
• Extensive experience creating social media campaigns.
• Experience with customer service through online platforms.

Responsibilities

• Develop and execute social media campaigns for BCLIQUOR.
• Curate content for various digital and social media channels.
• Work with the Digital Content & Social Media Manager.

Skills

Creating social media strategies

Campaign management

Content creation

Customer service online

Education

Degree in marketing or communications

Diploma in marketing or communications

Tools

Adobe Suite

Social media platforms

Job description

About the BCLDB

The BC Liquor Distribution Branch (LDB) is one of two branches of government that provide oversight for the beverage alcohol and non-medical cannabis industries in the province. The LDB is responsible for the wholesale distribution of liquor and cannabis, and operates the retails brands BCLIQUOR and BC Cannabis Stores.

The LDB is committed to government’s goals of making life better for people in B.C., improving services, and ensuring a sustainable province for future generations. The revenue generated by the LDB helps fund essential public services like health care, education, and community programming. Learn more on the LDB careers page.

Liquor Retail Operations, encompassing the three retail business units of Merchandising, Marketing and Store Operations, is responsible for the daily operations of the 198 BCLIQUOR stores. The Retail division develops and executes key strategies to drive business, creates systems and processes, and establishes daily retail procedures to maximize operational excellence, while upholding BCLDB’s core values of service, relationships and results. Working in this vibrant, creative and supportive team environment will see your knowledge, skills and innovativeness thrive to unparalleled levels.

About this role

The Social Media Specialist works with the Digital Content & Social Media Manager to curate and develop the strategy and content for BCLIQUOR’s various digital and social media channels and executes social media campaigns and strategies to support BCLIQUOR’s goals and objectives.

A criminal record check is required.

Overtime work on weeknights/weekends may be required to respond to urgent social media issues (only for urgent matters or in anticipation of a big launch).

For complete details about this opportunity, including accountabilities, please refer to the attached job description, also located in the Additional Information section at the bottom of the posting.

An eligibility list for temporary future opportunities may be established.

Position requirements

Education and Experience:

• Degree in marketing, communications, or a related field, combined with a minimum of two (2) years recent, related experience.
• OR Diploma or certificate in marketing, communications, or a related field, combined with a minimum of three (3) years recent, related experience.

*Recent, related experience must be within the last five (5) years and must include the following:

• Extensive experience with creating a social media strategy, campaigns, growing followers and achieving targets on social media platforms.
• Extensive experience with social media content and advertising creation (i.e., creating content for posts, Instagram stories, videos).
• Experience with providing customer service through an online platform, dealing with sensitive customer issues.

Preference may be given to those candidates with any of the following:

• Experience in graphic design and creating social media assets using Adobe suite of programs.
• Experience with photography, videography and editing.
• Experience leveraging social media to drive results to stores and/or ecommerce sites.
• Experience in generating ideas and copy for other online assets (SEM, SEO, eNews, ecommerce website).
• Experience in a geographically distributed retail organization.

Application instructions

To be considered for this position, your application must clearly demonstrate how you meet the education and experience as outlined in the position requirements section above. Applicants selected to move forward in the hiring process may be assessed on the knowledge, skills, abilities and competencies as outlined in the attached Job Description. Applicants must meet the requirements as described below to be considered:

• A cover letter is required as part of your application. The content and/or format of your cover letter may be evaluated as part of the assessment process.
• Ensure your resume includes your educational accomplishments, employment history including start and end dates (month and year) of your employment, and any relevant information that relates to the job to which you are applying.

For specific position-related enquiries, please contact Evelyn Chen, HR Advisor, Talent & Compensation at [e-mail].

Only applications submitted using the BC Public Service Recruitment System on this website will be accepted. For more information about how to create or update your profile, please refer to the attached Application Instructions or refer to the Job Application page on the MyHR website. If you are experiencing technical difficulty applying for a competition, please send an e-mail to [e-mail] before the stated closing time, and they will respond as soon as possible to assist you.

Note: Applications will be accepted until 11:00pm Pacific Time on the closing date of the competition.

Working for the BC Public Service:

The BC Public Service is committed to creating a diverse workplace to represent the population we serve and to better meet the needs of our citizens. Consider joining our team and being part of an innovative, inclusive and rewarding workplace.

This position is eligible for flexible work arrangements, such as a hybrid work combination of in-office and work-from-home, following the guidelines established for flexible workplaces.

The Indigenous Applicant Advisory Service is available to Canadian Indigenous (First Nations [status or non-status], Métis, or Inuit) applicants originating from the land now known as Canada, seeking work or already employed in the BC Public Service. Indigenous applicants can contact this service for personalized guidance on the BC Public Service hiring process including job applications and interviews.

The BC Public Service is an award-winning employer and offers employees competitive benefits, great learning opportunities and a chance to engage in rewarding work with exciting career development options. For more information, visit What the BC Public Service Offers.