Chief Commercial Officer – Northland Hotel Group

Hospitality Sales & Marketing Association International; Vancouver; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading hotel management company is seeking a Chief Commercial Officer to drive growth and brand evolution. The executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty as a cohesive function. The ideal candidate should have significant senior leadership experience in the hospitality sector, with a proven ability to improve revenue performance and create customer-focused strategies. A Bachelor's degree is required; an MBA is preferred. This position is based in Vancouver, Canada.

Qualifications

• Senior commercial leadership experience in hospitality or a multi-brand travel organization.
• Proven track record improving RevPAR and revenue performance.
• Experience leading integrated teams across multiple functions.

Responsibilities

• Build and lead a unified commercial strategy for growth.
• Lead integrated teams in Sales, Marketing, and Revenue Management.
• Translate strategy into property-level execution.

Skills

Strategic leadership

Commercial expertise

Data-informed decision making

Collaboration

Financial literacy

Education

Bachelor's degree

MBA

Job description

Northland Properties, owner and operator of the Sandman, Sandman Signature, and Sutton Place hotel brands, is hiring a Chief Commercial Officer to lead the next chapter of commercial growth and brand evolution. This executive will unify Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty into one integrated commercial function aligned to Northland’s long-term ownership and operating model.

Our fully integrated approach - where we build, own, and operate almost every asset -creates an entrepreneurial, people-first culture where leaders are empowered to innovate, collaborate, and elevate performance across the portfolio.

What You Will Lead

• Enterprise commercial strategy across all hotel brands
• Integration of Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty
• Strengthening of direct channels, market share, and overall revenue performance
• Development and execution of demand-generation strategies across B2B and B2C segments
• Industry engagement with tourism bodies, corporate buyers, TMCs, OTAs, consortia, and key partners
• Customer-focused commercial strategies that reflect evolving traveler and buyer needs
• Commercial activation at the property level in partnership with Operations and Finance
• A high-performing commercial leadership team and a culture of collaboration, accountability, and cross-functional alignment

Key Responsibilities

• Build and lead a unified commercial strategy that supports growth across the full portfolio
• Lead the Sales, Marketing, Distribution, Revenue Management, and Loyalty team under one coordinated structure
• Improve channel mix, pricing, segmentation, and demand generation across all revenue streams
• Strengthen brand positioning, loyalty engagement, and direct channel performance
• Establish strong partnerships with industry organizations, tourism bodies, and B2B buyers
• Oversee commercial analytics, forecasting, reporting, and performance scorecards
• Translate commercial strategy into consistent, property-level execution
• Mentor and develop commercial leaders and emerging talent across the organization

Who You Are

• A strategic and modern commercial executive with broad commercial expertise
• A credible industry presence who builds strong partnerships across the travel ecosystem
• A collaborative and inclusive leader who brings teams together around shared priorities
• A customer-first, data-informed thinker with strong operational empathy
• A people-focused leader who thrives in entrepreneurial, long-term–minded cultures

Required Qualifications

• Senior commercial leadership experience in hospitality or a multi-brand travel/consumer-facing organization
• Demonstrated success leading integrated teams across Sales, Marketing, Distribution, Revenue Management, Digital, and Loyalty
• Proven track record improving RevPAR index, channel profitability, direct business, and overall revenue performance
• Deep understanding of segmentation, pricing, distribution strategy, digital engagement, and modern commercial planning
• Established credibility with corporate travel buyers, TMCs, OTAs, tourism partners, and industry associations
• Strong financial literacy with the ability to connect commercial strategies to EBITDA impact
• Experience collaborating closely with Operations and Finance to drive property-level execution
• Bachelor’s degree required; MBA preferred