Channel Marketing Manager

Lantic Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading company in the natural sweeteners industry is seeking a Channel Marketing Manager based in Toronto. This role involves leading marketing for the Sugar segment, managing a team, and collaborating closely with sales. Ideal candidates have over 8 years of B2B marketing experience, preferably in Food/FMCG, strong communication, and leadership skills. This position offers competitive compensation along with a flexible work environment.

Benefits

Competitive compensation

Comprehensive benefits package

Employee share purchase plan

Opportunities for career development

Wellness-focused flexible work environment

Qualifications

• 8+ years of B2B marketing experience, preferably in Food/FMCG industries.
• Exceptional communication skills.
• Self-starter with the ability to navigate ambiguity and think creatively.

Responsibilities

• Develop meaningful value propositions for targeted audiences.
• Create and deliver compelling messages and content across platforms.
• Lead analysts in delivering insights and reports on volume, revenue and pricing.

Skills

B2B marketing experience

Communication skills

Leadership abilities

Business analytics

Education

Bachelor’s degree in a related field

MBA preferred

Job description

Channel Marketing Manager

Lantic Inc., 230 Midwest Road, Toronto, Ontario, Canada

WHY JOIN LANTIC?

• We strive to be a great company to partner with, work for, and invest in, offering a best-in-class portfolio of natural sweetener solutions.
• With over 130 years of experience, we are committed to creating lasting brand connections and long-term business partnerships.
• We are proud of our heritage and continually improve to meet the evolving needs of consumers and customers in a dynamic industry.

WHAT'S IN IT FOR YOU?

• Join a dynamic, inclusive, and passionate team.
• Enjoy a wide range of perks, including:
• Competitive compensation and comprehensive benefits package
• Employee share purchase plan
• Opportunities for career development and personal growth
• A wellness-focused flexible work environment to help you balance work and life, and much more!

SUMMARY:

Lantic is recruiting for the position of Channel Marketing Manager based in Toronto. Reporting to the VP, Sales and Marketing, the role offers high engagement and exposure across the organization, with opportunities for growth. The successful candidate will lead marketing for the Sugar segment and corporate branding, managing 3 full-time direct reports (1 marketer and 2 analysts) and agency relationships.

RESPONSIBILITIES:

• Develop meaningful value propositions for targeted audiences.
• Create and deliver compelling messages and content across platforms (digital catalog, web).
• Collaborate with sales to deliver impactful business reviews.
• Launch digital services to enhance value (e.g., Customer portal).
• Partner with sales to facilitate the annual business plan.
• Lead analysts in delivering insights and reports on volume, revenue, pricing, forecasting, and management reporting.
• Evolve reporting and analytics strategies.
• Steward our product brands, evolving brand guidelines.
• Manage packaging evolution, balancing cost, functionality, and sustainability, and harmonize across manufacturing sites.
• Implement SKU rationalization processes.
• Oversee our corporate brand and online presence strategies.

QUALIFICATIONS AND EXPERIENCE:

• Bachelor’s degree in a related field; MBA preferred.
• 8+ years of B2B marketing experience, preferably in Food/FMCG industries.
• Exceptional communication skills.
• Experience with business analytics and price/mix analysis.
• Strong relationship management, leadership, and influence skills.
• Self-starter with the ability to navigate ambiguity and think creatively.
• Continuous learner with a mindset of course correction.

OTHER DETAILS

• Salary paid.
• Location: Toronto, Ontario, Canada.