Category Manager Tobacco/Lottery

-; Calgary; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading energy company seeks a Category Manager for Tobacco & Lottery in Calgary. The ideal candidate will strategize and manage product categories, ensuring compliance with regulations and driving profitable growth. Candidates should have 5+ years in category management, strong analytical abilities, and excellent negotiation skills. This role is integral in collaborating with various departments and managing vendor relationships to enhance business performance. A bachelor's degree in business or marketing is essential.

Benefits

Flexible working hours

Competitive salary

Paid parental leave

Access to training and development programs

Qualifications

• Minimum 5 years of experience in category management, particularly in regulated products.
• Legal authorization to work in Canada required.
• Knowledge of regulatory environments for tobacco and lottery sales.

Responsibilities

• Develop and execute category strategies to drive sales and profitability.
• Manage P&L, track key metrics, and generate performance reports.
• Negotiate contracts and maintain vendor relationships.

Skills

Negotiation

Analytical skills

Communication

Time management

Vendor management

Education

Bachelor's degree in business, Marketing, or related field

Tools

Excel

Power BI

Job description

Alberta, Canada

Job Family Group: Commercial and Retail

Worker Type: Regular

Posting Start Date: December 11, 2025

Business Unit: Downstream and Renewables

Experience Level: Experienced Professionals

Job Description

What's the role

Shell is seeking a Category Manager for Tobacco & Lottery to join its team at the Calgary Bow Building.

This category is one of the most critical within Shell Mobility & Convenience. As a Category Manager, you will be responsible for establishing the vision and strategy plans, focusing on actionable category and market insights that deliver a differentiated Customer Value Proposition (CVP) for our customers, drive increased business performance for Shell, and create a competitive advantage within the Convenience and Gas channel.

This role covers the tobacco and lottery categories. The candidate will work alongside a dynamic, professional team across Category Management, Store Format, Marketing, Network Development, and Convenience Retail (CR) Business Development, while collaborating closely with Contracting and Procurement, Sales and Operations, and key global and local stakeholders to leverage learnings and drive profitable portfolio growth.

In addition, this role is responsible for leading category management strategies and plans, with a specific emphasis on industry-leading sales, integrated margin, and market share delivery. Using fact‑based decision‑making, the candidate must demonstrate strong skills in vendor management, contract negotiations, dynamic pricing, market trend analysis, consumer behavior, and understanding the competitive marketplace.

Accountabilities

• Lead development and execution of category strategies, including assortment planning, promotional calendars (lottery), pricing initiatives, and new product introductions to drive both sales and profitability in line with Shell Mobility & Convenience Vision and CR strategy
• Serve as the subject matter expert for Cigarettes, Tobacco, Other Tobacco Products (OTPs), and Lottery, guiding innovation and maintaining competitive positioning
• Implement and manage pricing strategies balancing volume objectives with margin goals. Negotiate promotional funding & allowances with manufacturers and vendors
• Work alongside Contracts & Procurement to negotiate end‑to‑end contracts securing favorable terms for Shell and managing the full contract lifecycle
• Establish and maintain strategic vendor relationships, monitoring performance and resolving inventory issues, delivery or quality issues. Serve as primary liaison to manufacturers and vendors, leading negotiations on costs, rebates, programs, and promotional terms
• Deliver year‑on‑year integrated growth (organic and new) in sales, margin, and income
• Manage the category's P&L, track key metrics (sales, margins, market share), and generate reports/dashboards for leadership. Analyze consumer insights and syndicated sales data to inform assortment optimization and pricing decisions
• Ensure compliance with all federal, provincial, and local regulations governing tobacco & lottery products, including age‑restricted sales and labeling. Respond to changing regulatory requirements in collaboration with legal, compliance, and operations teams
• Provide sales & operations support: troubleshoot on‑shelf issues, assist in‑store teams, and communicate best practices to field leadership. Conduct store visits with field staff to evaluate planogram compliance and collect operational feedback

What you bring

• Must have legal authorization to work in Canada on a full‑time basis for anyone other than current employer
• Bachelor's degree in business, Marketing, or related field
• At least 5 years of experience in category management, preferably in tobacco, lottery, or regulated products
• Knowledge of regulatory environments governing tobacco and lottery sales
• Must have a solid grasp of retail fundamentals, including purchasing, assortment planning, merchandising, convenience retail operations, and expertise in pricing architecture
• Robust analytical skills and proficiency in Excel, Power BI, or other data tools with deep customer understanding and a consumer‑led mindset
• Excellent negotiation, communication, relationship and contract & partner management skills
• Proven skills in prioritization and time management, with the capacity to handle multiple projects in a fast‑paced environment
• Collaborative team player with excellent interpersonal, communication, and presentation abilities
• Must be willing to work from the Calgary office
• Must have a valid driver's license with clean abstract, as travel across Canada may be required

If you don't see yourself fully reflected in every job requirement listed in the posting above, we still encourage you to reach out and apply. Research has shown that women from under‑represented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive, and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.

After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process and must be successfully completed within 3 days of receiving the initial assessment invite. The email will come from HireVue – please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine the next steps. Thank you for your interest in Shell.

What we offer

• Progress as a person as we work on innovative projects together
• Continuously grow the transferable skills you need to get ahead
• Work at the forefront of technology, trends, and practices
• Collaborate with experienced colleagues with unique expertise
• Achieve your balance in a values‑led culture that encourages you to be the best version of yourself
• Benefit from flexible working hours, and the possibility of remote/mobile working
• Perform at your best with a competitive starting salary and annual performance related salary increase; our pay and benefits packages are among the best in the world
• Take advantage of paid parental leave, including for non-birthing parents
• Join an organization working to become one of the most diverse and inclusive in the world
• We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply
• Grow as you progress through diverse career opportunities in national and international teams
• Gain access to a wide range of training and development programs

Shell is an Equal Opportunity Employer.