Cards Growth Acquisition Specialist

Connect First Credit Union; Red Deer; Hybrid; CAD 30,000 - 60,000; Full time

Job summary

A leading credit union in Alberta is seeking a Cards Growth Acquisition Specialist to drive new account acquisition through data-driven marketing and campaigns. The ideal candidate will possess strong analytical skills and a deep understanding of credit card economics, as well as experience within the financial services sector. This full-time role offers a hybrid work model and competitive compensation, including performance incentives.

Benefits

Competitive compensation including performance-based pay

Training & Development Opportunities

Career Advancement Potential

Employee volunteer program

Qualifications

• 4+ years of experience in credit card or financial services industry.
• Strong understanding of consumer behavior and market risks.
• Proven track record as a self-motivated contributor.

Responsibilities

• Design and execute multi-channel acquisition strategies.
• Lead development of integrated marketing campaigns.
• Optimize acquisition channels to maximize ROI.
• Monitor market trends and consumer preferences.

Skills

Strong analytical skills

Communication skills

Collaboration skills

Education

Bachelor's degree in Finance, Economics, Business, Marketing or related field

Job description

Join Servus Credit Union - Canada’s Largest Credit Union!

We are hiring for a Cards Growth Acquisition Specialist to join our Partnerships team.

Posting closes : December 1, 2025, 4 : 00

Employment Status : Full-time

Location : This role is Hybrid, however, interested candidates must currently reside in Alberta, in person for meetings with colleagues and vendors when required.

• Candidates from out of province will not be considered for this opportunity

At Servus Credit Union, we do things differently—because we’re a credit union, not a bank. And that difference matters.

We believe in putting people before profits, which is why our members are also our owners. Every dollar we earn is reinvested into the things that matter most: our members, our employees, and our communities. Whether it’s through profit sharing, competitive rates, or local initiatives that make a real impact, we’re here to help Albertans feel good about their money.

We’re looking for passionate, values-driven people to join our team. We welcome individuals from all backgrounds who are aligned with our values and are eager to contribute in meaningful ways. If you're excited to grow your career with a team that’s innovative, hardworking, collaborative and deeply rooted in community, we want to meet you.

Join Servus and discover a better way to work.

The Cards Growth Acquisition Specialist is a key contributor to the strategic growth of our credit card portfolio, responsible for driving new account acquisition through data-driven marketing, segmentation, and channel optimization. This role blends analytical rigor with creative campaign execution to attract high-value prospects and convert them into engaged cardholders. The ideal candidate will have a deep understanding of credit card economics, consumer behavior, and acquisition funnel dynamics, and will collaborate cross-functionally to deliver measurable growth.

What You’ll Be Doing :

• Design and execute multi-channel acquisition strategies to grow new credit card accounts, leveraging digital, direct mail, in-branch, and partner channels.
• Lead the development of integrated marketing campaigns, including creative briefing, segmentation, targeting, and performance tracking.
• Partner with analytics teams to refine audience segmentation and develop personalized acquisition journeys based on behavioral, demographic, and transactional data.
• Identify and optimize acquisition channels (paid media, email, website, mobile app, affiliate partnerships) to maximize ROI and conversion rates.
• Design and execute A / B tests and pilot programs to evaluate new acquisition tactics, offers, and messaging strategies.
• Monitor market trends, competitor offers, and consumer preferences to inform acquisition strategy and product positioning.
• Work closely with Product, Marketing, Digital, Data, and Operations teams to align acquisition efforts with broader business goals.
• Track and report on acquisition KPIs, campaign effectiveness, and funnel metrics. Provide actionable insights to improve future performance.

What You Bring :

A strong business acumen mixed with a strong understanding of consumer behavior, complexities of competitive credit card landscapes, and market risks.

Experience :

• 4+ years of experience preferably within the credit card, financial services industry, or customer growth strategy.
• Strong analytical skills with the ability to interpret data and insights into actionable plans to deliver on business objectives.
• Strong communication and collaboration skills that fosters relationships across all levels and roles within the organization.
• Familiarity with credit card economics, P&L drivers, and regulatory considerations.
• Proven track record of being a strong self-motivated individual contributor.

Education :

• Bachelor's degree in Finance, Economics, Business, Marketing or related field. Or proven experience in credit card portfolio management or a related field.

Why Servus?

Working for Servus has outstanding benefits. In addition to standard benefits like health and wellness, vacation and retirement savings programs, we also provide other important benefits such as :

• Competitive compensation including performance-based incentive pay and profit share
• Training & Development Opportunities
• Career Advancement PotentialFlexible work options
• Meaningful work towards individual and corporate goals
• Opportunities to get involved and give back through an employee volunteer program

At Servus, our employees are also members. This means you'll have all the benefits of being a member of the credit union including profit sharing, voting for the board of directors, and all of the financial services we provide…with a few additional perks!

What happens next?

We thank all applicants for their interest. Please note applications will only be accepted online and only those applicants under consideration will be contacted.

At Servus Credit Union, we believe in being purposefully cooperative and working together to create a culture of Belonging for everyone. We are committed to an inclusive, equitable, and accessible workplace where everyone is valued, respected, and supported. We encourage applications from individuals of all backgrounds, and accommodations are available during every stage of the hiring process upon request. Your skills, passion and curiosity may find they belong at Servus, so even if you don't check every box, we encourage you to apply!

Employment Eligibility for External Applicants: The selected candidate(s) must successfully pass a criminal background check, reference check and credit check to qualify for hire by Servus Credit Union.

Qualified applicants are invited to apply online.