Cards Growth Acquisition Specialist

Servus Credit Union; Red Deer; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

A leading credit union in Canada is hiring a Cards Growth Acquisition Specialist to design acquisition strategies and lead marketing campaigns. The role requires 4+ years of experience in the financial services industry and offers competitive compensation with profit-sharing. This hybrid position is based in Alberta, requiring in-person meetings as needed, and welcomes motivated individuals passionate about community engagement.

Benefits

Competitive compensation

Performance-based incentive pay

Training & Development Opportunities

Flexible work options

Employee volunteer program

Qualifications

• 4+ years of experience in credit card or financial services industry.
• Strong analytical skills to interpret data and inform strategy.
• Proven track record of self-motivation as an individual contributor.

Responsibilities

• Design and execute multi-channel acquisition strategies.
• Lead development of integrated marketing campaigns.
• Optimize acquisition channels to maximize ROI.

Skills

Business acumen

Analytical skills

Communication and collaboration

Education

Bachelor's degree in Finance, Economics, Business, Marketing or related field

Job description

Join Servus Credit Union - Canada’s Largest Credit Union!

We are hiring for a Cards Growth Acquisition Specialist to join our Partnerships team.

Posting closes: December 1, 2025, 4:00 p.m.

Employment Status: Full-time

Location: This role is Hybrid. Interested candidates must currently reside in Alberta and be available in person for meetings with colleagues and vendors when required. Candidates from outside the province will not be considered for this opportunity.

At Servus Credit Union, we do things differently—because we’re a credit union, not a bank. And that difference matters. We believe in putting people before profits, which is why our members are also our owners. Every dollar we earn is reinvested into the things that matter most: our members, our employees, and our communities. Whether it’s through profit sharing, competitive rates, or local initiatives that make a real impact, we’re here to help Albertans feel good about their money.

We’re looking for passionate, values‑driven people to join our team. We welcome individuals from all backgrounds who are aligned with our values and are eager to contribute in meaningful ways. If you're excited to grow your career with a team that’s innovative, hardworking, collaborative and deeply rooted in community, we want to meet you.

What You’ll Be Doing

• Design and execute multi‑channel acquisition strategies to grow new credit card accounts, leveraging digital, direct mail, in‑branch, and partner channels.
• Lead the development of integrated marketing campaigns, including creative briefing, segmentation, targeting, and performance tracking.
• Partner with analytics teams to refine audience segmentation and develop personalized acquisition journeys based on behavioral, demographic, and transactional data.
• Identify and optimize acquisition channels (e.g., paid media, email, website, mobile app, affiliate partnerships) to maximize ROI and conversion rates.
• Design and execute A/B tests and pilot programs to evaluate new acquisition tactics, offers, and messaging strategies.
• Monitor market trends, competitor offers, and consumer preferences to inform acquisition strategy and product positioning.
• Work closely with Product, Marketing, Digital, Data, and Operations teams to align acquisition efforts with broader business goals.
• Track and report on acquisition KPIs, campaign effectiveness, and funnel metrics. Provide actionable insights to improve future performance.

What You Bring

A strong business acumen mixed with a deep understanding of consumer behavior, the complexities of competitive credit card landscapes, and market risks.

Experience

• 4+ years of experience preferably within the credit card, financial services industry, or customer growth strategy.
• Strong analytical skills with the ability to interpret data and insights into actionable plans to deliver on business objectives.
• Strong communication and collaboration skills that foster relationships across all levels and roles within the organization.
• Familiarity with credit card economics, P&L drivers, and regulatory considerations.
• Proven track record of being a self‑motivated individual contributor.

Education

• Bachelor's degree in Finance, Economics, Business, Marketing or related field; or proven experience in credit card portfolio management or a related field.

Benefits

• Competitive compensation including performance‑based incentive pay and profit share.
• Training & Development Opportunities.
• Career Advancement Potential with flexible work options.
• Meaningful work towards individual and corporate goals.
• Opportunities to get involved and give back through an employee volunteer program.

At Servus, our employees are also members. This means you'll have all the benefits of being a member of the credit union including profit sharing, voting for the board of directors, and all of the financial services we provide…with a few additional perks!

What happens next?

We thank all applicants for their interest. Applications will only be accepted online. Only those applicants under consideration will be contacted.

At Servus Credit Union, we believe in being purposefully cooperative and working together to create a culture of belonging for everyone. We are committed to an inclusive, equitable, and accessible workplace where everyone is valued, respected, and supported. We encourage applications from individuals of all backgrounds, and accommodations are available during every stage of the hiring process upon request. Your skills, passion and curiosity may find they belong at Servus, so even if you don't check every box, we encourage you to apply!

Employment Eligibility for External Applicants: The selected candidate(s) must successfully pass a criminal background check, reference check and credit check to qualify for hire by Servus Credit Union.

Qualified applicants are invited to apply online.

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