(CAN) Manager, Product Marketing (IC)

Walmart; Mississauga; On-site; CAD 145,000 - 178,000; Full time

Job summary

A leading retail corporation in Mississauga is seeking a Product Marketing Manager to drive the go-to-market strategy for advertising solutions. This role involves collaborating across teams to enhance product positioning and drive measurable results. Ideal candidates will have 4-6 years of experience in product marketing, a deep understanding of retail media ecosystems, and strong analytical skills. The salary range is competitive, from $103,410 to $126,390 depending on experience.

Qualifications

• 4–6+ years of experience in product marketing or go-to-market strategy.
• Strong understanding of retail media ecosystems and advertising.
• Proven success in driving adoption and revenue growth.

Responsibilities

• Lead go-to-market strategies for ad products.
• Create compelling narratives reflecting product value.
• Collaborate with teams to drive advertiser adoption.
• Conduct market analyses to guide product positioning.

Skills

Product marketing

Go-to-market strategy

Retail media ecosystem knowledge

Analytical mindset

Communication

Storytelling

Collaboration

Job description

Position Summary

Walmart Connect creates meaningful connections between brands and customers through powerful and measurable advertising experiences. We deliver business impact for advertisers by leveraging Walmart’s unparalleled in‑store and online data, vast reach, and closed‑loop measurement capabilities.

We are seeking a Product Marketing Manager – In‑Store & Owned Channels to define and drive the positioning, narrative, go‑to‑market strategy, and adoption of our on‑site and omnichannel advertising solutions. This role will play a critical part in connecting advertisers to Walmart shoppers through our in‑store and owned‑channel media products, ensuring these solutions are brought to market effectively and drive measurable results.

Responsibilities

Go‑to‑Market

• Lead the planning and execution of go‑to‑market (GTM) strategies for in‑store and omnichannel ad products — from positioning and messaging to launch planning and adoption tracking.
• Build compelling narratives that articulate how Walmart Connect’s advertising products deliver brand impact across the shopper journey.
• Collaborate with cross‑functional partners to align on GTM priorities, readiness, and performance goals.

Positioning, Narrative & Messaging

• Create differentiated positioning and messaging frameworks that reflect the unique role of Walmart’s in‑store and owned‑channel advertising products.
• Translate technical and operational details into compelling stories that resonate with advertisers and internal business stakeholders.
• Own product positioning and ensure Sales, Account Management, and other key teams are educated, equipped, and confident in communicating value, use cases, and benefits.

Adoption & Enablement

• Partner with Sales, Account Management, and Marketing to develop playbooks, collateral, and training materials that drive advertiser adoption.
• Define success metrics to evaluate adoption and performance, identifying opportunities for optimization.
• Showcase product impact through case studies and performance storytelling that highlight how advertising products drive results for advertisers.

Market & Competitive Insights

• Conduct market and competitive analyses to guide positioning and identify differentiation opportunities in the retail media landscape.
• Collect advertiser and stakeholder feedback to refine messaging and inform roadmap discussions.
• Provide insights that help shape Walmart Connect’s evolving go‑to‑market approach and product storytelling.

Cross‑Functional Collaboration

• Work closely with Product, Sales, Account Management, and Marketing teams to ensure cohesive execution across all stages of the product lifecycle.
• Support leadership through data‑driven insights, strategic recommendations, and clear communication on adoption and market performance.
• Advocate for the advertiser perspective to ensure GTM strategies are grounded in customer needs and business outcomes.

Preferred Qualifications

• 4–6+ years of experience in product marketing or go‑to‑market strategy within advertising, retail media, or digital platforms.
• Strong understanding of retail media ecosystems, ad products, and how advertisers engage across physical and digital channels.
• Proven success driving adoption and revenue growth for advertising or media solutions.
• Excellent communicator and storyteller with the ability to translate complex concepts into clear, actionable value propositions.
• Collaborative and strategic thinker comfortable working across Product, Sales, and Marketing.
• Analytical mindset with the ability to leverage data and insights to inform GTM strategy.

Minimum Qualifications

Age – 16 or older

Salary

The pay range for this position is $103,410.00 - $126,390.00. Pay will be determined based on relevant experience.

Disability Accommodations

Walmart will accommodate the disability‑related needs of applicants and associates as required by law.

Primary Location

1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada