Campaign Manager, AWS Canada Commercial Business

Amazon Web Services (AWS); Toronto; On-site; CAD 91,600 - 153,100; Full time

Benefits offered by this job

Health insurance

RRSP

DPSP

Paid time off

RSUs

Sign-on bonus

Job summary

Amazon Web Services (AWS) Canada is seeking a results-driven Campaign Manager for the Cloud Sales Center to help accelerate customer acquisition. You will drive segment- and persona-based campaigns, coordinating with Marketing, GTM, and Field teams to generate pipeline and revenue.

You will lead cross-functional campaign planning, monitor performance, and optimize based on data-driven insights, while partnering with senior AWS sales leaders to align strategy with business goals.

Qualifications

• 3+ years in business development, partnerships, or new business sourcing.
• Experience communicating effectively with senior leadership.
• Knowledge of cloud computing technologies.
• Bachelor's degree in a relevant field or equivalent work experience.
• Experience in partner or customer relationship management.
• Experience in cross-functional collaboration and stakeholder management.

Responsibilities

• Coordinate cross-functional campaign strategies with Marketing, GTM, and Sales.
• Track campaign performance and ROI using data-driven insights.
• Lead prioritization of campaigns aligned with pipeline goals.
• Collaborate with AWS sales leaders to drive pipeline generation.
• Support customer-facing engagement at events and campaigns.
• Oversee creation and launch of GTM content for prospecting.

Skills

Business development

Partnership management

Sourcing new business

Communication with leadership

Cloud computing

Education

Bachelor's degree or equivalent

Tools

Salesforce

Job description

At AWS Canada, we are seeking a driven professional to join us as a Cloud Sales Center (CSC) Campaign Manager within our Customer Acquisition organization.

This role is ideal for someone who is ready to take on increased responsibility and make a significant impact on our business growth.

Overview

In this position, you'll work at the intersection of sales, GTM, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments.

You’ll serve as the key liaison between Canada CSC and other AWS teams, including Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement, and sellers, to ensure cohesive and impactful campaign strategy.

Impact And Scope

• Contribute to pipeline generation through development, execution and refinement of segment‑specific, industry‑specific and persona‑specific campaign strategies
• Serve as the primary liaison with Marketing, Partner Marketing, Go‑to‑Market (GTM), Field Enablement, and sellers for prospecting efforts, while aligning business unit activities and go‑to‑market strategies to support strategic sales plays and organizational goals
• Track and measure the effectiveness of campaign activities against CSC sales results and strategic goals, using data‑driven insights to guide and refine future strategies
• Deliver independently while seeking guidance from leadership on strategic matters

Key Responsibilities

• Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service‑level offers, messaging, and go‑to‑market execution
• Clarify requirements, customer needs, and priorities to develop effective segment‑specific campaign strategies
• Develop detailed campaign project plans, which include campaign goals, messaging, calls to action, marketing distribution channels, and campaign schedules
• Analyze customer data, seller and customer feedback to support cross‑sell/upsell strategies
• Obsess over our end customer’s AWS experience and design campaigns on their behalf
• Identify patterns to improve technical and business solutions within the CSC
• Collaborate with senior/Executive AWS sales leaders to align strategic pipeline generation campaigns with business goals
• Oversee creation and launch of sales and GTM content focused on prospecting
• Model input and output‑based goals and measure campaign effectiveness
• Orchestrate cross‑functional activities across Sales, Partner teams, and executive stakeholders
• Embody a partner‑first mentality
• Provide feedback to AWS sales leadership on campaign strategy and opportunities to optimize
• Support customer‑facing sales engagement at live and virtual events, or via direct campaign execution
• Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders; continually monitor, analyze and tune campaigns to maximize conversion, pipeline, and revenue generation
• Advise and spearhead technology, mechanisms and tool adoption plans, in support of GTM goals, pipeline and revenue generation
• Drive timely decisions and clear blockers, escalating issues appropriately

Basic Qualifications

• 3+ years of business development, partnership management, or sourcing new business experience
• Experience communicating effectively with senior leadership
• Knowledge of cloud computing technologies
• Bachelor's degree in a relevant field or equivalent work experience
• Experience in partner or customer relationship management
• Experience in cross‑functional collaboration and stakeholder management

Preferred Qualifications

• Experience with sales CRM tools such as Salesforce or similar software
• Strong analytical skills, attention to detail, and effective communication abilities, or experience working with customers with a passion for delivering exceptional service
• Experience working with fast‑moving, high‑performance teams and driving innovative solutions tailored to unique business environments
• Experience in managing projects related to cloud computing or IT infrastructure

Benefits & Compensation

Base salary range: 91,600.00 – 153,100.00 CAD annually. Additional compensation may include sign‑on payments and restricted stock units (RSUs). Amazon offers comprehensive benefits including health insurance (medical, dental, vision, prescription, basic life & AD&D insurance), Registered Retirement Savings Plan (RRSP), Deferred Profit Sharing Plan (DPSP), paid time off, and other resources to improve health and well‑being.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.